Quanmin: A brief talk on the team construction of microblog marketing

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With the rapid development of Weibo, microblogging users gradually increased, the value of micro-blog has been reflected and promoted, along with a large number of business opportunities, according to an internet celebrity said: "Micro-blog is more than 10 years ago the Internet," such a recognition, can be said that the value of micro-bo marketing and further expansion. And now fans are mostly in the hands of stars and some of the older bloggers the general grassroots want to do is very difficult, and from the recent online hit "Zhejiang micro Bo first" female entrepreneurs "wine red ice Blue", their team has more than 100 accounts, micro-blog value exceed tens of millions, visible its team's strong power, It also showed us a way, that is to take the team line.

One: The construction of humanized team

Team Building First select the right team staff, only team members work together to make good results.

1. Like micro-blog, micro-blog marketing interest, only the hobby has passion to do things, so the preferred micro-bo control.

2. To have integrity, willing to cooperate, not greedy for petty gain.

3. Team members should be aggressive, confident, and have a relatively strong executive power, because Micro Bo is a long-term work, it is not possible to see the effect of a day or two, only a long-term adherence to the people can do a good job micro bo.

4. Talk generous, good self-cultivation, regular communication and communication, enhance feelings and solve problems.

5. It also takes a certain amount of time for a part-time microblog, because Weibo also needs to be cared for.

Second: Team cooperation issues

Only team members cooperate to create value

1. Coping with "hitchhiking: the problem (that is you do what I do, you don't do it), the best way for a team member to" Hitch "is to differentiate each member's contribution to the team.

2. Team members are best to jointly manage one or more numbers, the division of labor, such as which to find the topic of relevant information, which is responsible for publishing, which is responsible for pushing the main number.

Third: Create a good team cooperation atmosphere and behavior norms

When team members work together, the overall team atmosphere will largely affect individual behavior, even if the contribution of each team member is not differentiated, but if the team members recognize that people are evaluating their behavior, it will be effective to get rid of the "hitch" approach.

Four: Solve the trust problem of the team

The trust of the team is very important, only mutual trust to do things well, to let each team members understand the network operation of the risks and difficulties, and will work together to overcome these difficulties, so that each team members have the protagonist consciousness, mutual trust, in order to make the team more passionate.

After the micro-blogging team is built, it is necessary to start a long process of accumulating fans, the road is difficult, but we must believe that there is a better tomorrow, members should often communicate and exchange, solve a problem, for the common cause and struggle.