Quanzhou Electric Business explosion-type growth

As one of the country's largest footwear industry base of Quanzhou, in the near future may add an industry card e-commerce. Although there is no official statistics, but from Taobao, Beijing-east, Pat and other electric platform of the delivery records show that Quanzhou electric industry development is very fast, and Hangzhou, Guangzhou, Chengdu and become one of the four national E-commerce sources. Newspaper reporter Liu Wenyan

Taobao Open Shop number

Quanzhou Province First

Talking about the development of the E-commerce industry in Quanzhou, the most intuitive and most persuasive is undoubtedly the turnover. Just past the "double 11" online shopping festival, only one day, Quanzhou Electric Enterprises in the Internet retail sales on more than 700 million yuan, of which seven wolves in the "double 11" activities on the realization of the 93 million-dollar online retail sales, become the province on the same day online retail sales of the highest enterprises.

"700 million yuan of statistics from the main business network retail sales accumulation, and the background of the number of platforms, the actual number should be more, in 700 million yuan to 800 million yuan, accounting for more than 35% of the province." "Quanzhou E-commerce Center, said the relevant person. It is understood that in this online shopping festival, Fuzhou network retail sales in 300 million-400 million yuan, Xiamen City, about 420 million yuan.

Ali Research Center released the "2011 Network Business Development Index Report" shows that 2011 Quanzhou E-commerce transactions amounted to 48.25 billion yuan, of which the total network of retail sales reached 7.23 billion yuan, an increase of 37.6%. And I city enterprise individual Taobao on the number of open shop has more than 70,000, ranked first in Fujian, the country ranked fifth.

In the day cat's "Double 11" promotional main venue, men's eyes, Quanzhou brand almost occupy the "half of the", and the sports category, there is a kind of Quanzhou brand street feeling, Anta, special step, 361°, Hong-Xing, Jordan, Shua and so on almost all debut.

The collective exerting force of traditional enterprises

Quanzhou Electric Business Explosion-type growth can not be separated from small and medium sellers in the network hard work, but also inseparable from the traditional enterprise collective exerting force. It is understood that from the beginning of 2009, 361°, special step, and so on have set up their own electric business sector. Global shoe network data show that Quanzhou has nearly 70% shoe clothing enterprises involved in E-commerce. 2011, Anta Electric dealer sales for 160 million yuan, special step 120 million yuan, Hong Xing 100 million yuan, Jordan for 50 million yuan.

With the increasing penetration of online shopping to the ordinary consumer's way of life, more and more traditional enterprises begin to change their attitude towards the electric quotient, from repulsion, preliminary test water to active planning.

"Although the current traditional brand of electricity sales accounted for the proportion of total sales of only 2%, 3%, in the future, this number can rise to 10%, 20%, or even more." "As the pioneer of the traditional enterprise Test hydropower," Dr. Sholiwa, general manager of E-commerce (China) Limited, said, "whether from the advantages of the industrial chain, brand advantages, or capital advantages, Quanzhou traditional enterprises in the field of electric business are promising." ”

Changes in the attitude of the electric trader are also affecting the organizational structure of the traditional enterprises. "Two or three years ago, the electrical business department may belong to the company's network or sales department under the organization, personnel but more than 2-3 people, and now the larger enterprises basically set up an independent electric business department or independent company responsible for the operation of the electricity business, the owner of the electrical business also began to enter the company's core leadership team, in the product deployment, development strategy has the right to speak. "Shua (China) Co., Ltd., the director of electrical business Zheng Peiyong told reporters.

Industrial base becomes "fertile soil"

Quanzhou's E-commerce can reach the current scale, and Quanzhou rich industrial resources inseparable. "Quanzhou Economic and Trade Commission analysis, at present, the largest sales of electric power channels in the shoe is the advantage of Quanzhou industry, 2011 Quanzhou Footwear and Apparel category of these two industries output value of more than hundred billion." "Rich business resources, sufficient supply to become the development of electricity business enterprises" fertile ground. ”

The advantages of industrial bases are playing a role, the statistics show, Quanzhou is becoming the province's largest network of retail accumulation and network of goods supply, where the customer sincerity product 60% of the shoes in Quanzhou under a single, Taobao cotton jacket and down jacket has nearly 80% from Quanzhou, QQ Mall has sold more than 80% of the shoe products are sent from Quanzhou.

And as of October this year, Quanzhou in the "Day Cat Mall" in the name of the company opened the number of online shop up to 1800, accounting for 49.2% of the province, turnover of more than 3.9 billion yuan, accounting for the province 57.6%.

"The future is not only Quanzhou's shoes, tea, plumbing, etc. in the Quanzhou centralized supply, we also hope that the province-wide fit in the network sales of all the products integrated, such as Longyan peanuts, dried beans, Sanming dried, chestnut, Wuyi mountain Rock tea. "In the eyes of Cai Min, general manager of Quanzhou Network Business Enterprise Park, Quanzhou as the main category of net shopping shoes clothing industrial base can also achieve" suction rainbow effect ", forming a regional network of goods supply.