Quanzhou SEO: The whole station to optimize the use of level two directory or level two domain name good?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

It's still a job report today. Today to discuss with friends is a SEO industry debate a long time question: In doing the whole station optimization, is the use of two-level domain name to optimize the long tail keyword, or use a level two directory to optimize the long tail keyword? Here, I briefly explain the pros and cons of class two domain names and level two directories. Using a level two domain name, will be identified by the search engine as a stand-alone site, the advantage is equal, the weight is higher than the two level directory, with others exchange outside the chain more convenient, the disadvantage is the weight of the main station can not be shared, the chain structure is not good, the weight transmission is not smooth; Use level two directory, will be the search engine identified as the main station column, The advantage is that the weight of the main station can be passed, at the same time, two columns will also be the weight of their own transmission to the main station, will make the weight of the main station is rising, at the same time the chain structure is good, conducive to the collection of search engines, the disadvantage is to exchange links

Here's my conclusion: when your resources are limited, there is no way to obtain a large number of outside the chain support, the proposed use of level two directory, training good internal strength, good inner link structure will make your site more by the search engine attention, this way is particularly suitable for personal webmaster, recommended personal webmaster in the optimization of their own site, the use of such methods, If you have more resources, such as outside the chain team, there are links to resources, you can use the two domain name, with a similar "station group" of the construction techniques to operate, this kind of operation is better than the right to have the SEO team site.

As for you are more concerned about the level two directory can spell other people's main domain name, other people's level two domain name? I want to share my work report with you, let the data say:

Amoy Shoe Network SEO optimization report 0309-0323

I. Flow analysis-(omitted)

Second, the search engine included analysis.

1, Website Collection quantity

From this two week's point of view, Baidu's collection continues to erupt, from the previous 90,000 pages burst to 240,000 or so, the pros and cons of this situation has been discussed before-the explosion of growth is not conducive to the stability of search engines included, the current need to observe the collection of Baidu; But from the performance of Google, Sogou, Included in the number of peaks after the number of reduction is more likely: Google in the two weeks of the number of reduced more than 6,000 pages, and Sogou has been 2 consecutive months in the reduction, from the highest 100,000 more, successively reduced to two weeks 3468. For the inclusion of Baidu changes, we also need to observe, I hope Baidu in the reduction of the time, do not lower the rankings.

As for the reverse link, as the early advertising links have been cleared, this two-week reverse link continues to decline, but due to the two-week mass blog and other external chain construction, will make up for this loss, reverse link number of the decline is expected to stabilize the current number, and can have a small climb.

2, keyword ranking

Because of the continuous import of external links, brand keywords this month and two weeks have a better promotion, two weeks "Li Ning", "" "", "" Nike "three brands ranked in the second page of Baidu, to the two weeks this three brands have been ranked in the first page of Baidu. The next stage of our work is to stabilize these rankings and keep them on the first page. In addition, it is estimated that at the end of this month Google will update the PR, the next phase of our work is the main goal is to make our brand page to get the PR value.

Note：

At present, brand name into the first page of Baidu are: Li Ning, Nike, Converse, 361 degrees, Q-sport, Bosch birds, Laux, Vanessa, Fort think Long, bell-ting, two-and-A-half, Fander, popular special zone, baseball hand a total of 14 brands.

Enter the first five pages of Baidu are: win the horse, Adidas, flying Camel.

The current brand name into the first page of Google are: two hundred and a half, Bosch Bird, Foot King, Vanessa, Fort think Long, bell-ting, popular special zone, Flying Camel, CAPA, 361 degrees, a win horse, Laux, where a total of 13 brands.

Access to Google's top five pages are: Li Ning, the old captain, Yin Bao, Anta, Adidas, Puma, Q-sport.

"Shoes brand + shoe style" keyword rankings compared with the last two weeks have a better upgrade, big brand because of "main brand" key word promotion, "Brand + shoe style" keyword also has a different degree of promotion, small brand now can basically occupy the first page position. The next phase of the task is to stabilize the current ranking, while the energy and resources are more inclined to Anta, Adidas and Capa and other brands have not been ranked.

3, the next two weeks of work

1, the exchange of links, anchor text to "brand"-oriented, friendship links will continue to work.

2, tracking the progress of Google Update PR, and strive to make important brand page has PR, homepage implementation PR4.

3, continue to carry out blog groupware, mass work, resources to have not been ranked brand tilt.

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