Question and Answer: Taishan Brothers pioneering Fund Zhang

The confusion of the entrepreneurial road, who can answer? Hard to make the project, who gives advice? Is anyone willing to invest in my project? Industry trends and industry events, what do investors think? @ Create a story and @ Create investment circle together to create a "venture casting question and answer" long-term micro-interview column, inviting the industry to answer for you online. The organizer of the event (tech.sina.com.cn/csj/) is Sina Technology's focus on providing high-quality entrepreneurial creative report, a sharp point of view comments of the Science and Technology blog, the creation of the Circle (www.ctquan.com), by Xiaoping, Shire, Lei and other angels will join the new generation of investment and financing platform, committed to creating "Internet + Investor" VC 2.0. Home: VC Quiz This period guests: Zhang Hua, Taishan Brothers pioneering fund founding team member, investment director. With a wealth of investment and financing experience, in the company's early business plan stage to the growth of the medium-term development and other stages can give a lot of advice. The entrepreneur uploads the business plan to the Zhang Hua to Zhang China personal page. Li Xiaoning, founder and CEO of VC Circle. Founded in June 2011, is to invest and finance as the main purpose of the next generation of investment and financing platform. Entrepreneurs upload business solutions to Xiao rather than Li Xiaoning personal pages. This issue of the wonderful question and answer: @ Wu--Rice: I ask two how to view the second-tier urban Internet entrepreneurship projects, for the same type of project inspection, the choice of second-tier city entrepreneurial projects will become investors choose this project advantage? are second-tier cities starting to become a trend? @ Li Xiaoning: The advantages of second-tier cities are low cost, the Internet is not limited by geographical location, good things, than the first-tier cities have cost advantages; The problem is that this industry is fiercely competitive, fast changing market, second-tier city information relatively closed, talent is also a problem. It is suggested to find a relatively stable, relatively slow change, not high demand for talent projects, play a cost advantage. @ Hi Leather look forward to: Two how do you think the luxury net shopping market, what kind of project will be cast? @ Li Xiaoning: You look at the entrepreneurial spectrum on this aspect of the company, you need to first understand what others are doing, how to do. @ Wang Civilized Entrepreneurship: I am not optimistic about the use of taxis, which for the entire traffic diversion, the rational use of resources is not good. And now more and more taxi applications, capital has been injected. What do you think about it? @ Zhang China: Taxi applications in the reallocation of taxis resources is very meaningful. The problem is that more and more investors and entrepreneurs are entering the field, making the industry less rational. @ Li Xiaoning: Taxi application There is still valuable, but at present a large number of companies and capital entry, will let this industry from healthy development into enclosure process. @ Quilting know: What do you think of the offline experience and online shopping model? Which areas are more suitable for this model? @ Zhang China: The meaning of the model itself is not big, consider the focus is in your field, is the line to take users easier, or offline to take users easier, and why users to experience the end of the online shopping. General offline experience in the field will be, the product's customer price is relatively high, the userThere is no way to make direct decisions online and rely on the Sale team field. @ jiahong brother again on the journey: the Internet for the traditional industry, is a quick way, but the requirements of the operator is also doubled. I ask the traditional industry grassroots entrepreneurs (no funds, technology, resources) should be through what aspects of the Internet? @ Zhang Hua: suggest to see the whole value chain in the traditional industry first, which link is can be optimized through the Internet or mobile Internet, in this link start. The essence of business is invariable, from the user's point of view, consider how to use the good Internet tools and methodologies. @ Chao Isha: What do you think of a product that is based on a HTML5, high speed input mathematical formula on a Web page? Is it possible to generate value in the direction of Internet education? Thank you. @ Zhang China: high-speed input digital formula products, in universities or research institutions may have a market, but still relatively narrow, not a wide range of user needs. First, and the university teachers first touch, more digging their needs. Also, take a look at the traditional ways of solving input mathematical formulas. @ Old Xing Thierry: Hello, do you have any standards for entrepreneurs, such as: project, education, funds, team, etc., how do you think? @ Zhang China: Any entrepreneur can become a great entrepreneur, this is not directly related to the project, education, funding, and the team. But the project is to look at your business Sense, the money and the team is to see your ability to inspire your resources, more importantly, whether your intention is 100%, of course, there are other content. The stronger you are in these areas, the greater your likelihood of success. @ Hey leather look forward to: Zhang always more optimistic about what industry? What projects have been voted on recently? @ Zhang China: The areas of consumer upgrades, or the industry can be optimized through the Internet or mobile internet, now look at a more product brand and service brand. @ Create Circle micro-trust users ask: Hello, as an entrepreneur, I would like to ask in the financing process is how to allocate entrepreneurs and angel financing in the company's share? Want to master their own control over the company how to control the proportion of the financing? @ Zhang China: The distribution of shares is mainly dependent on the entrepreneur's strength, the angel's contribution time and energy, the amount of money, the resources brought by the angel. Angel investment institutions will be less than 25% will be relatively reasonable, the control of the company to achieve a lot of ways, in addition to shares, as well as the board of Directors. The mindset of the entrepreneur is not control, more is how to let more people come in to help you. @ Personal aircraft-Zhang Jie: hello. I would like to ask the two-bit to a relatively advanced point of the project, in the investment will not be considered, such as "personal aircraft." What kind of comments or opinions do you have about this project? Can you comment on it? @ Zhang Hua: I will consider who will buy or who will use it, and what constraints are currently available. @ Create Circle micro-trust users ask: do a mobile phone friends plus offline consumption of the application, now has a certain number of users but it is difficultThe cash is not in place, how to get short-term profits? Are there any suggestions for further financing? @ Zhang Hua: Do not understand the specific project. The current capital market environment is not very good, suggest, pay more attention to some individual investors. @ Create the Circle of micro-trust users ask: How can we win investors ' investment? What are the steps, or common breakthroughs? @ Li Xiaoning: Starting with yourself, to friends and relatives, to personal angels, to the body, this is 3 level, from simple to difficult, you should start from the easiest, come up to think that VC money is unrealistic, and expensive, with simple and cheap money to start, to make things, and then think of angels and institutions to ask for money. @BIGPIGNOSE: Hello, for now many college students want to go out to start a business after graduation, through such a way to find self-worth? @ Zhang Hua: But just graduated we have no money not hard, so some people say to work first, so how to look at this problem? First work, the mentality of entrepreneurship, with 100% of the desire to change everything. Excellent people will always be excellent. Come on!