Quickly set up a festival promotion project to find inspiration from the copy

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On the eve of the festival, all kinds of electric dealers began to scratch their sleeves, the design of the festival category to promote the theme of the site as a designer of the necessary work, often time to the hasty, up to two or three days, then how to find a limited time to feel the design of the topic of error.

Characteristics of the subject of the electric business: Strong theme atmosphere, copy, the overall color to attract the attention of the user, the correct guide to purchase, the goods placed logic clear, preferential information is obvious

Get inspiration from the copy first.

Often we should first know that the copy is in the beginning of the design project, first from the copy to find some small inspiration

During the festival, the type of copywriting is divided into three main categories:

1. Direct Show the preferential type: use the preferential information directly as the topic title, to preferential information, prizes, etc. directly attract users. such as: Full 50 percent Hui, the whole package of mail, the annual upset, the national day to promote, autumn evening gather Hui 30 percent, holiday storm, buy xxx send xxx, every day there are special

"This type of copy just got some start, translation of these copywriting, the editors are meant to highlight the main preferential, suggest the combination of holiday features + discount or prize information, put hot promotional items, festive materials to foil copy"

2. Introduction: To meet the needs of users, to make a strategy or list form. such as: October holiday Beautiful Travel single product introduction, 11 Travel necessities TOP10 big secret, Christmas Eve beauty show, Valentine's Day big change, 11 vacation beauty, travel, hi sen life, vacation my holiday style, Summer Bloom Town store treasure, a letter to mother, etc.

"The theme of the text itself is clear, the proposal directly find the key words in the copy, enlarge these keywords, with some corresponding festival materials, copywriting theme material, based on these materials to build some scenes, create immersive feeling."

3. Immediate action: The text adds action words, communicates to the user the action information, increases the interaction feeling with the user. such as: National Day crazy Rob 48 hours, Rob one Yuan ticket, Rob Fu bag, meet crazy Rob Festival, Valentine's Day, Will dare to show and so on

"This type of copywriting action Word is mainly recommended to highlight these words and increase the countdown time footage"

Festivals represent color and related material to help

According to the text to confirm the general direction of the topic will start to decide to use color and look for material, the following is summed up some of the holiday representative color and related materials

Common Thematic header map structure

Find inspiration and main use of color and material will start to set up a project. The head image is the first impression that the user sees this topic, also is to reflect the key position of the whole topic, below is the two head chart composition that can often see two kinds of form.

1. Split (text and graph occupy the same position in banner)

2. Copywriting is the key (text in the middle, Diagram for auxiliary) (figure)

The middle content of the topic becomes the key

The success of a project depends on the content, the price of the item, the discount information, and the picture selection of the item may change the user's purchase intention.

A common display style for some items and prices (pictured)

Common tips:

1, the color of the content area and the theme of the whole, banner elements to be combined design (figure)

2, highlighting the price and discount color, weakening the unimportant information color, the price should be unified

3, the proposal does not blindly add the emphasis of the label, indicating button, is likely to be negative, the label as far as possible do not block items

4, if the content for scattered display, then must be words and articles to do some corresponding tips to avoid user confusion

5, if it belongs to the form of items placed, try to avoid a variety of buttons, text color, font appearance

Manage

Although the topic should be quickly set up, but also to ensure that the tail and the head and the whole to achieve the end of the Echo

Recommended Sites:

Font: http://www.fonts2u.com/index.html

http://www.losttype.com/browse/

Background: http://subtlepatterns.com/

Http://wallbase.cc/toplist

Enjoy: http://www.gdweb.co.kr/

Http://cargocollective.com/ivantejero#Te-vas-a-quedar-helado-Offline-campaign

http://www.awwwards.com/

http://littlebigdetails.com/

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