Quicksand: How to operate the local community from scratch

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Excellent friends network July 1 News, "Excellent friends erhu" This period guests invited to the Ruijin Forum founder Water Quicksand, his share of the theme is how to build the local community from scratch. The following is a shared transcript:

Hello everyone, I am the Ruijin forum water Quicksand. In fact, I have just started to do the local community, today mainly want to communicate with you, welcome to do the local community friends with me to explore.

First of all, why do I have to do the idea of a local station. I do not understand the technology, do not understand the server, why do I go to the local station? That's a lot of people's questions about me. One day, I want to search some information about home property, but found that there is little information I want. The touch was critical to me, so I started to have the idea of being a local station. This point I have been in the excellent Friends Forum also occasionally revealed. Last year in a webmaster forum, listening to a lot of local community webmaster friends to share, I have strengthened this belief, the local community has a promising future, so later some month black night, there is. This is the founder origin of the Ruijin forum. In this sense Shei Xiangzi, thanks to the only advice to me, and midnight, is your technical help to me, to the Ruijin forum this newborn born successfully.

Now to say what I think about local stations, the promotion of local communities is a very troubling problem. I have summarized the following methods for your reference. Borrow the mature community to attract popularity. This was the first idea I had about membership, and I found a phenomenon. Our side "Ruijin" Baidu Bar is very hot, often have friends and I mentioned similar problems "brother, today you see the Ruijin it, big things!". I think this is my focus of digging position. We can see Baidu Ruijin bar, the popularity is not bad. I believe that many local bar is very popular, this piece of people can make good use of.

A chance, I did an event marketing, and the effect is good. Everyone may be in micro-blog, post bar, forum to see a picture, is that the 5-year-old child was kidnapped. Friends in the group should have an impression. The child happened to be my classmate's nephew, when the students were very worried, asked me if I can think of any way to help publish the message. I get first-hand information, immediately in the relevant bar post, ask for the top, refinement, all kinds of demand. Such events can easily arouse the interest of netizens, and later found that many friends to help me transfer to the major microblogging and QQ group. Of course, my idea of the matter was very simple, at that time just want to help students send tracing information. So there are dozens of to hundreds of new members every day of that period. Plus some local q groups through these groups I know the bar master. These accumulated resources for my future website promotion and cooperation to play a good bedding, so now the promotion will be more convenient. Here, I would like to emphasize one point. Many people want to pass the QQ group spam information, this is not advisable. I'll talk about my experience, or use an event.

Before the internet was a very hot event: the Secretary for tourism to admit 2 milk events do you remember? This director is the Ruijin. I was in the new group. I started the discussion with a topic in my hand. Of course, and posted in the post bar and other places. Slowly the group of friends made an impression on me, then I sent some ads will not matter, and many friends began to participate in. When it comes to the operation of the Ruijin forum, I am also doing amateur work, and then have a few like-minded local netizens to help manage.

As for the value of the local station, I believe many friends have seen it. Why is it that local stations have a promising future? For now, the two or three-line city will be the next growth period for China's economy. It's a big environment.

Although the problem of urban network population is now facing, these will not be a problem after 3 years. Take Ruijin for example. Ruijin, know a little about history. The place where Chairman Mao began to conquer the land. The Ruijin house prices have doubled 10 times times from 500 in 05 to nearly 5000. Because of its special location, Fujian is next to Guangdong. The boom in real estate has led to a huge increase in the urban population, so the demand for the Internet will gradually increase. In recent years, the state policy of the tilt Support (revolutionary old), the big environment here.

When it comes to the key points of profitability for local stations, it's a little early for me to say. I say my idea, now the mainstream people on the network are basically 70--90 age. What topics are most concerned about in these age groups? Nothing more than a house car woman/man child; around these large coordinates. property and decoration are 2 points of the best profit. Three-tier cities have a special feature, there are a lot of people out there. In a big city cannot afford a house in the background, and to the age of a wife to settle down, home development is a lot of people's choice. Outside people how to understand the local real estate information, the network is the best channel. Our current real estate is basically outdoor + TV, the network put basic blank. This has a habit of the problem, of course, the lack of platform is also an important reason for businesses and users of the network education, I would like to use 2-3 years to nurture.

This is my own personal feelings, but also around a few of the fellow in Shenzhen feel. The house has, the renovation is the next most concerned about, I picked a good advertisement to say. These can be combined with offline activities together, not simply online advertising. Of course, bigger can also get a look at the housing group or something. Simple online advertising competition is too big, how to combine with the line is kingly. Can organize owners and decoration designers to do a forum salon and other lectures, these can find sponsorship. We stationmaster need to pay little, is the test organization ability. This offline activity is useful for maintaining the popularity of the forum, where both businesses and users get "useful". For example, marriage area, involved in the service business is also a lot. Wedding photography, dresses, hotels, makeup ... These big rich ways.

Of course, these are ideal states, back to reality. When your station is not enough to attract people, how to do bigger and stronger. I think it is important to win cooperation, to be in your position and to participate as much as possible in other platforms or in the activities of individual organizations of the enterprise. This is good friend net do well, do a lot of cooperation with other stations activities. I contacted a local internet café the other day and they organized K-song competition. I provide Web enrollment platform, a lot of similar opportunities, we need to explore. This is I in the group inadvertently chat found, look a little more careful work carefully patience a little bit of money!

The above is "you friend erhu" water quicksand Sharing: "How to start from scratch the local community" full text, welcome to communicate with the author and cooperation.

Excellent friends erhu next issue invited to smoke wave seo (yanlang.com) founder. The operation of local trade stations and how to cooperate with local newspapers and TV stations. Specific time to be determined. Thank you for your attention, thank you, the next issue erhu goodbye.