Quiet years of love and marriage Web site seems to usher in "Spring"

Abstract: In the remaining male and female gradually become a social topic, "Do not bother" and other dating programs continue to be popular, quiet for several years the marriage site seems to usher in their own spring. Industry insiders yesterday (December 21) to the daily economic news reporter revealed

In the "left-man", "leftover" gradually become a social topic, "Do not bother" and other dating programs continue to be popular, quiet for several years the marriage site seems to usher in their own "spring."

Industry insiders told the Daily Economic news yesterday (December 21) that century Jiayuan and the treasure net have started to prepare for the IPO, and the century's best is likely to be listed on Nasdaq next year. Lily Net personage confirms to reporter, a sum of 20 million yuan of financing or finalize at early next year.

But the investment community remains cautious about dating sites. Some VCs told reporters that the industry is not standard, profit channel narrow, uncontrollable factors, still restricting the development of the industry.

The reappearance of financing tide

According to people familiar with the matter, the marriage site century Jiayuan is planning to be listed on Nasdaq in the first half of next year, raising about $100 million trillion. If the century good fortune listing success, will realize the marriage and Love website IPO 0 breakthrough.

As early as 2008, the century Jia Yuan CEO Gong has disclosed to the media, plans 3 years to land in the city. The industry also has a story: this June, Guangxun, the Nasdaq's China chief, told Gong that a Nasdaq Chinese employee had found a spouse at the edge of the century. Guangxun that the century Jia Yuan should go to Nasdaq listing.

Founded in 2003, the century Jia Yuan, the number of registered users is about 21 million. 2005 ~2007 years, Century Jia Yuan successively obtains the new Oriental three elder Xiaoping, Wang Qiang, Qian Yongqiang 40 million Yuan Angel investment, as well as Qiming Ventures invests 10 million dollar venture capital.

According to the data disclosed by Iris, 2008 to date, Century Jiayuan in the domestic marriage market share has always been kept in nearly 50%, the rest of the market is cherished nets, lily nets and other partitions. Century Jiayuan official data show that 2009 its income of 80 million yuan, this year's income has broken billion. Industry insiders estimate that the century Jiayuan profit or more than 30 million yuan this year.

"The Daily economic news" reporter called Century Jiayuan to inquire about the listing matters, the relevant person said: "At present, it is inconvenient to respond to this topic." ”

According to industry sources, the treasure net has also been in preparation for the listing. Treasure Network Brand Director Mr Tang said: "Currently can not disclose information on the listing, now the enterprise monthly profit, cash flow is not a problem." ”

Lily NET PR director Xiaqingqing told the Daily Economic news Reporter: "Lily Nets is currently talking about a financing, is expected to be finalized early next year, probably financing amount of 20 million yuan." ”

"Spring" needs to be cautious.

In fact, dating websites are once the object of VC chasing.

2004, the Treasure net obtains the new bridge capital 4.5 million US dollar investment; 2005, married my net won the soft silver race rich 1250 dollar investment; In 2006, the Lily Net obtains the NEA, the Northern Lights and so on 9 million dollar investment.

But by the year 2007, the boom suddenly cooled. According to the venture capital industry, nearly 3 years, there are few cases of matchmaking website financing. The financial crisis of 2008 magnified the funding gap, and a large number of small and medium-sized marriage websites "died".

Investment in China network editor Peng Analysis, the promotion of a huge cost, the user pay conversion rate has not significantly improved, the network of marriage and security hidden dangers continue to expose, are the main reasons for the choice of wind investment.

According to the reporter understands, 2007, 2008, the century good margin advertisement investment all in 15 million yuan, 2009 increases to 17 million yuan, this year advertisement budget is the hurricane to 40 million yuan.

Sequoia Investment director Consoin told the Daily Economic news Reporter: "These years have not cast love and marriage site is mainly the reason is that the industry is not mature, the profit model is not clear, in recent years, there is no new bright spot." Chi Fangxin, director of capital investment, said: "This industry has many negative factors, internal management and financial audit are not easy to predict the future profitability." ”

Weibo and SNS (social networking services) are also potential threats to dating sites. Peng analysis, many SNS websites are quietly to the marriage market. Love apartments, Happy net, Renren has been involved in marriage and related business, and all free.

Dating sites seem to be aware of the crisis. Gong recently said: "Love and marriage sites lack of stickiness, Century good edge will cut into the online wedding market." "Lily Nets Xiaqingqing also told the Daily Economic news" Reporter: "20 million of the financing will be mainly used to expand E-commerce and SNS website, will also try to the wedding industry development. ”

Shire, a senior researcher at CIC, said: "The marriage site is after all a niche consumer group with special needs, and many users disappear after successful dating." Therefore, the marriage website should intensify the excavation of the two or three-line city users. ”

Nevertheless, Chi Fangxin to the century good edge listing is quite optimistic: "Nasdaq on the listed companies ' profitability and scale requirements lax, as long as the century good margin operating norms, to maintain the scale, there should be no big problem." ”

Every journalist Cai from Shenzhen