Quietly, the internet thinking popular, shining in the major media between

Quietly, "Internet thinking" Red River, shining in the major media. However, as for the "internet thinking" of what the core is unclear, many enterprises did not have time to clear the connotation, they have to rely on, followed by words will be called "Internet thinking", for fear of being abandoned by the trend of the times.

On "internet thinking", Lei and millet company is a synthesizer. Millet's "Hunger marketing" has also become the major marketing class must talk about the subject. What the? Marketing class? Yes, the so-called internet thinking, to a large extent, is closely related to marketing.

But the new year after the millet "chip door" to the millet pattern in the presence of a loophole in the amplification. Because Millet does not have its own processing plant, the use of generation processing mode for production. As a result, the Gaotong long 800 series MSM8974 AB platform, previously advertised by Millet, was replaced by a MSM8274 AB platform, and the previously advertised stacking camera was replaced by a lower-cost back-mounted camera. NET friend calls "good MSM8974 ab?" "In this regard, because millet can not control the chip caused by the replacement, called" Chip door. A moment in the industry caused a lot of hot talk, and then caused by the "Internet thinking" reflection, some big guy can not help but sound, quite a bit.

Chen Xudong

Chen Xudong: Internet thinking is more of a gimmick

There are entrepreneurs who hit topic, like Lenovo China President Chen Xudong can be regarded as the representative of the business sector, he said during an activity on January 8, to reporters that the current part of the company's so-called internet thinking more is a gimmick, not to be confused by its surface, but to grasp the essence, to find the most suitable for their own business model. Chen Xudong said that the market is now somewhat misleading, that the Internet is everything, its essence or to do some marketing for the internet, while the internet advocated the "iterative development", are in the software, hardware on the actual very difficult.

Chen Xudong further take Dell as an example, explain his point of view, "Hardware product development cycle of the shortest six months to a year, it is difficult to say that the customer today to ask a request, tomorrow can be modified." The situation is a little bit like a decade ago, when Dell entered China, everyone went to learn direct sales, but in fact, direct sales are not Dell's core competencies, but the marketing ideas for big customers. ”

Yang

Yang: Hunger marketing is absurd

And Chen Xudong's boss Yang also not idle, he to "internet thinking" also have to say. Recently, in an interview, Yang indicative "the Internet to replace all the thinking is wrong." He thinks the internet is not everything, production, manufacturing, enterprise production and operation of all links if do not do fine, enterprises can not win or even survive. "Internet transformation business model is not only marketing, in every aspect of the enterprise face challenges." Yang is the millet model bluntly, we learn millet, but we are not millet. ”

Since talking about millet, Yang also can't help shelling a "hunger marketing", he said he does not agree with the concept of "hunger marketing", in the production of resources is extremely rich today, Yang said that the word "hunger" is absurd.

Mingzhu

Mingzhu: People have mistaken the concept of the Internet

Talking about "internet thinking" and millet, of course, have to talk about the Mingzhu, the marketing of the electrical queen, because with Lei 1 billion gamble and become the focus of public opinion. And her use of the Internet in the enterprise, also has its own point of view, she said:

"We have mistaken the concept of the Internet as a purely online business." The internet is used in practice, for consumer services, not marketing, not a simple business. ”

For the role of the Internet to enterprises, mingzhu that the Internet for enterprises to enhance the efficiency of enterprises. Gree for example, Gree 2011 to achieve sales more than 80 billion, there are more than 90,000 employees, 2013 close to 120 billion, only 70,000 employees, indicating that large data is very useful. In fact, we have long gone to the internet age, but we do not use a concept to make people realize that we use the Internet, products sell very well. She also mentioned "hunger marketing" and pointed out that "hunger marketing is just a means of marketing, but I represent a quality and taste, is two concepts." ”

Yu

Yu: Millet is only a futures marketing

And as a direct competitor of millet, Huawei Consumer BG CEO, Huawei Terminal Company chairman Yu Naturally also said, he in the Huawei Glory new product release, before the launch, don't forget Zhang Millet futures marketing. He wrote on his microblog, "We are not too good at hype, or spot selling simple!" Recently, the brothers are working overtime to ensure that the new products on the spot, we want to let consumers at the most affordable price, the fastest way to get the phone they want. "And in another microblog, Yu again Zhang Millet, he even claimed:" Millet mobile phone too hot, the glory for the Fever.

Yu of the needle immediately ushered in the LEI, he directly replied, "Now Huawei also often scold us is futures, no spot, we put the market is 100,000 department hundreds of thousands of, you ask them how much?" I think they're talking in their conscience. "It's still a mystery," Lei said, "I'm very, very respectful of Huawei, and Huawei is the pride of Chinese companies." What I am angry about is that Huawei does not respect the facts and the history of the law, nonsense, a little said. ”

Zang

Zang: Millet success by no bottom line

As a former partner of Lei, the charm of the zang of the Lei is the heart of the Bufen, for the Thousand Yuan mobile phone "red rice", he was in the charm of the Forum on the official website sent a "forum like to discuss the sister Furong Red rice millet classmate" posts, but let the outside world. In the post, Zang wrote "perhaps lower lower limits are more attracted to attention, perhaps more without the bottom line is more likely to be a bit, success often need unscrupulous." But this is not my pursuit, like the heavy taste of students please see this is the Charm forum, please do not like flies in this buzzing, brother want to shoot you. ”

Zang did not clearly indicate where the millet "no bottom line." Some insiders pointed out that, because the former Millet founder Lei has publicly said that millet only want to do a high-end machine, will not do in low-end mobile phones, and Zang This statement, is also in the irony lei.

Also in the inner forum of the family, when a netizen asked Zang about the new WiFi sharing feature in MIUI. Zang in reply to the intense rhetoric, said "I was so fooled, not I have taught him, he knows a fart to do mobile phones." ”

In the Millet mobile phone 3 conference, Lei said that the mobile phone configuration and function "complete Samsung Note3", then Zang in the internal forum commented that "buy millet 3 are no brain cock silk."

Shongqing

Shongqing: The "internet thinking" of nonsense

On the LEI and millet model, as well as the "internet model" behind, "Chinese entrepreneur" in his analysis, the author cited a sketch of the image of interpretation, he said:

"Just on Weibo to see a netizen @ son Liu wrote the film" Storm "read:" Liangwei you really lack of internet thinking ah! You deserve to be killed. Take the weapon worth millions of, to rob tens of millions of of the money, input and output ratio is too bad, the risk is very high. You open an online shop, with a few of the men as models, six months can be drilled, wind cast a at least 300 million, Hong Kong dollar? No! 300 million dollars! "Make @ Liangwei had very helpless to say:" Well, my company invites you to do the Internet thinking consultant, I do not rob. "Although people have made a lot of money by doing new media," he said. These "internet chauvinism" of the internet thinking, in fact, through the Internet to do marketing, to their own fried nobody knows no one, and then blindly to go to the scale, completely do not consider the matter of earning money, anyway, there is capital after the disk. ”

Shongqing contact with a few do better than the vertical electric dealer such as Jiuxian nets, car easy racket, the spring Hall and so on, he found that these electrical business owners never refreshing horse internet thinking, but honestly to do channels, seriously for the manufacturers and channel business services, to get the money earned.

So, do not object to everyone to embrace the internet, but only resent the "internet chauvinism" advocated by the so-called "internet thinking", they think the internet can handle everything, to sweep the traditional industry all niuguisheshen. Just, you use "internet thinking" for a long time, if earned money in Beijing can not afford a toilet, you are what kind of "internet thinking"!