"2014 E-commerce (Haishu) Summit" held in Ningbo

June 27 news, the top event in the field of e-commerce for SMEs "2014 brand electricity supplier (Haishu) summit" was grandly held in Ningbo Nanyuan Hotel. Peng Zhugang, secretary of the CPC Haishu District Party Committee, attended the summit and delivered a welcome speech. Ding Haibin, Deputy Secretary General of Ningbo Municipal People's Government, delivered an opening speech.

It is reported that the summit was jointly sponsored by the Billion Power Network in Haishu District People's Government, Ningbo Municipal Commission of Economy and Information Technology and Ningbo Municipal Bureau of Commerce. Haishu District Economic Bureau, Ningbo (International) E-commerce Industrial Park Management Center, thinking network jointly hosted. The theme of the summit was "Brand Dream", with the theme of "From Brand to Category", focusing on five popular categories: "Clothing Dream Team", "Jewelry Diamond Dream Team", "Cosmetics Dream Team", "Furniture Dream Team" Home Textiles Dream Team "in-depth discussion of hot topics and business cases in various industries, thus promoting the overall development of e-commerce in Ningbo City, to promote regional SMEs to the brand building a platform for exchanges and cooperation.

It is noteworthy that during the summit, in order to promote the development of talented e-commerce talents in Ningbo, the special "Talent Enrichment Project in Ningbo (International) E-commerce Industrial Park and the first" E-commerce Talent Festival "in Haishu District were launched.

In addition, more than 1,000 domestic and international famous e-commerce experts, well-known e-commerce brand enterprises, outstanding traditional brand enterprises and third-party service enterprise executives attended the summit.

According to the organizer E-commerce media billion state power network introduced, with the arrival of Jingdong, Alibaba tide, the e-commerce platform Romance is coming to an end, while the next era belongs to the brand. Today, all brands are aware of the importance of becoming an Internet brand today, with the Internet and even the mobile Internet fully covered

To this end, this summit around this theme, showing a number of Aspect:

[Aspect one: a large platform pattern, Tencent Jingdong marriage patting network where to go]

Tencent e-commerce into the Jingdong, occupy the top spot in the industry hot topics, the most talked about, but also the most controversial pat network was Jingdong into the "small but beautiful" expectations. Once served as Jingdong Finance Vice President, POP platform vice president Miss Miriam once again served as president of the pat network, and for the first time in a new identity debut in Ningbo summit, pat network where to go? What is the latest policy signal? I believe this event will bring the answer for the brand enterprises.

Another mysterious guest Amazon China may also bring a surprise, the end of platform war, the ebb and flow of e-commerce, Amazon's consistent prudent strategy, as well as the growth of the brand's attention, or will usher in new market growth.

[Aspect 2: Strongest brand lineup gathered pilot new Internet brand era]

First of all, Yin Man, split silk two women's star brand appeared on the same stage for the first time. In both access to huge amounts of investment, large user data under the premise of two big brands look at the scene how to interpret their own brand and new channel layout; Han clothing, Diamond Bird, Membrane family, Merlot, Lin Wood Industry and a number of Internet brands from Sentimental to maturity, has become the leader of various categories banner. They think, the status quo, trends, become the industry benchmark.

Secondly, the traditional business matrix consisting of Peak, Chow Tai Fook, L'Oreal, actually online, Boyang Home Textiles and Carolina Home Textiles, left-hand stores and right-hand electronics providers are redefining their target strategies and target groups in response to international brand impact Taoist thinking, will also lead the next era of the brand. At the same time, Yima, Wangdian Tong, Huayun data, E Shopper and other well-known e-commerce service providers to participate in the content, will help transform the traditional brand enterprises.

[Aspect Three: Five categories of "Dream Team" on the same stage PK industry hot spots and pain points]

Clothing, jewelry, cosmetics, furniture, home textiles five categories of 20 big guys gathered, who more superstitious O2O? Who inadvertently die in O2O's golden dream? The face of international brands chase blocking, Han beam, Royal Square mud how to break the international brand line of defense, big brand L'Oreal how to deal with brand building after the era of the store?

Whether it is the Internet brand, or the traditional brand, in today's era, should learn how to better dialogue with the user. At the same time, the desire of brands to go to platform has become more and more intense. It is imperative to "re-read users, brand-centric, and re-establish channels."

[Aspect 4: Featured on the road together Haishu, private exchanges provoke attention]

On agenda setting, on the evening of June 27, the Organizing Committee specially launched the theme of "Haishu On Road" private dinner party, take the form of customized theme + invitation + dinner for zero distance communication, a total of more than 50 Core business leaders involved.

[Aspect Five: For the First Time Announced "Top 30 Internet Original Brands (2013 ~ 2014)"]

After more than three months, the editorial department of Billion State Power Network has performed well on the Internet original brands that performed well across 2013-2014, mainly focusing on the scale, speed and innovation marketing. The Internet is active in a large number of very original Internet original brand in one or more aspects, selected "Top 30 Internet Original Brands (2013 ~ 2014)", the summit site will be announced one by one, the company selected the highest rankings , According to the first letter of the brand name to sort.

In 2014, Haishu District's Ningbo Haishu District Government joined hands with billion state power network to build a brand-led e-commerce summit based on its industrial advantages and business characteristics. The participating enterprises all came from the best e-commerce brands Of the enterprises and the most prominent leader in order to create a high-viscosity brand atmosphere, driving more Ningbo enterprises to the road to the brand in order to promote the restructuring and upgrading of the regional economy.

More summit content, please pay attention to the timely attention to the official website of the summit billion state power network (www.ebrun.com); access to the summit official reports, shorthand, guest PPT, please pay attention to billion state power network official micro letter (iebrun) ; And you can pay attention to the official microblogging billion state power network, news client (APP: E-commerce news).