"After the traffic industry alliance" by China Unicom's support

May 22, Apple's assistant will quickly bring Wukong network jointly announced to the industry will set up a "back flow industry alliance," this move has been one of the three operators Unicom support, and the first to achieve the user download APP national free flow.

For the establishment of the alliance, quick with Apple Assistant VP Hu Xiao said fast use is not deliberately set up the alliance planning, all chances are occasional promotion, and quick use of the role is to do a big deal Do not think everything is possible.

What is the backward flow?

Hu Xiao introduction, in simple terms, backward flow industry alliance refers to the user to download the application client can enjoy free traffic services.

Turning to the reason for the establishment of the alliance, Hu Xiao said that with the rapid development of the mobile Internet, the frequency of usage of mobile terminals and traffic by universal users has been very high. At the same time, at present, users want to install applications, games and other tools For the flow of consumption is still large. And in this environment, including China Unicom, mobile infrastructure communications infrastructure departments, how to provide better services out to the user is very important.

Therefore, from this dimension above, Wugu together quickly with the network, in cooperation with several other companies to reach a cooperation, set up after the flow of industry alliances. It is in this market demand, driven by the rapid use to do this thing is very advantageous, while the ability to control such a business offline.

Hu Xiao further emphasized that in the entire process of establishing the alliance, it will soon be used only by the promoters and promoters of the alliance to quickly open up the whole service to the entire industry and bring together even the best developers in the country. Joining the service industry, "our role is to do something that no one thinks we can do."

Doubts and challenges

Although the backward flow industry alliance has been announced, its founding process is not always easy. According to Hu Xiao said, after the flow of industry alliance from the proposed to set up, has experienced various challenges from the industry and challenges.

First of all, at a time when UWOM and Wukong will be established, the news of the FTU was just released. Operators and many counterparts in various regions all showed unfavorable attitudes. On the one hand, we are all still using the conventional way of docking, these companies do not understand why the previous mode of operation will be broken; the other hand, many national resource management departments, management systems at all levels is very complicated, in this case Under the various groups, all kinds of voices of doubt began to emerge.

Second, many of the company's internal members, including those in the industry, are less convinced that the concept of backward flow is being used quickly and that "really can be installed to avoid flow?" And "it will not be a gimmick People, right? "And so on. Coupled with many developers, developers have come into contact with this concept, there will be many concerns, such as how to cooperate with the use of free flow, the cost of what is the approximate cost of the follow-up is not able to afford such ideas and voices appear.

Fortunately, these questions are quick to use that is understandable, "because from the position in the industry as a whole, the fast-moving team is far less well-known 360, Baidu these enterprises, so everyone's skepticism is understandable."

And this concept can eventually be implemented, mainly due to quick use and Goku in strengthening and communication, get the great approval of China Unicom management, almost immediately decided to close the agreement to achieve the flow-free.

From quantitative change to qualitative change

When it comes to the impact of the post-traffic industry alliance on the entire user base, Hu Xiao summarized it mainly in two aspects: first, saving user traffic costs; secondly, using mobile terminals more efficiently. "One of the most fundamental is that users need to be cool, just as after the launch of WeChat, users can send free text messages for free voice communication, and use SMS to communicate the more the user a lot less, thus, users can be completely free and unobstructed Unobstructed to express their ideas.

As for the partner Unicom, Hu Xiaozhao said that it is actually the most advantageous operation for these enterprises to operate these resources, but it has not sold it for a long time because of the bandwidth cost of the domain name and various charges. Through this cooperation with quick use, China Unicom only need to establish a comprehensive user service system, the basic communication services have been fully realized.

In this basic service dimension above, China Unicom if you want to grab greater value of the interests, it must be invested. The key to your investment is to see what kind of environment you are investing in. If you use this method of feedback users, then this part of the income from the original user, naturally, through the active users of the second payment return to China Unicom. This stimulating mode of consumption, value-added space far greater than the benefits of basic communications services. So, this soil and habit must be cultivated.

In terms of developers, its impact is even more far-reaching. Hu Xiao said that in the current mobile Internet product line under the influence of the same variety of reasons, companies want to widen the gap with competitors, the upside is very limited. However, if one of its kind products takes the lead in cooperating with China Unicom, the users can download the free service for the first time, and the gap naturally arises.

Hu Xiao believes that in the era of mobile Internet, enterprises to seize market share is a very important thing, it is connected with the Internet age, and as a business must be achieved from the quantitative change to the final qualitative change process.

When it comes to the flow industry alliance after the establishment of the meaning of fast use, Hu said frankly, although it has been used in the industry and industry-side services, and not too much special cooperation and exchange, but quickly use their own For example, Hualong has been exploring and hopes to make a difference in the industry to promote change in the industry and to redefine some of the previously unmet needs. "This time we came to do industrial things, we think it is very meaningful," Hu said.

Hu Xiao further emphasized that based on the above reasons, quick use did not mean to create its own position in the industry, but in a completely natural state. And exactly this is the point that makes the fast moving the current partners, has been vigorously supported by all resources.