"Cattle Internet fast fashion brand" e-commerce platform for the new record sales

In the just-concluded Jingdong 6 • 18 store celebration, Han clothing won the first class Jingdong Mall women's turnover of the first class results. Also in May following the creation of Tmall poly costing single brand group had 20 million, the only product will be a single event over 15 million category records, the "most cattle Internet fast fashion brand" in yet another electricity supplier Great platform sales new record.

It is revealed that the activities of the Great 618 activities in Jingdong significantly better than last year, sales increased more than 5 times. For such an eye-catching performance, Han Ying clothing CEO Zhao Yingguang that this is due to two aspects, one is up to six months in advance preparatory work, details of the activities put in place; one is the continuous improvement of product quality brought about by customers turnaround A substantial increase.

In order to surprise old clients and attract more new customers, Hanwha Garments set up the "Jingdong 618 Project Team" which includes all relevant business departments at the beginning of this year to arrange goods, visuals, promotion and planning respectively 1 to 3 people for one2one butt homework. The port staff on the activities of the organization of goods, store visual, resource ratio and activities play many aspects of optimization and innovation.

Han dunnower "a single product throughout the operating system based on the product group system" is a relatively complex system, especially with great pressure on the supply chain. After 6 years of continuous development and improvement, The supply chain has been basically mature, stable product quality, is attracting more and more customers turn around the key factor. At the same time, during the event, customer service center staff received buyers 24 hours a day, 3 shifts, storage and transportation center staff is working overtime until 12 o'clock in the evening, to ensure the day of the order issued the same day, and constantly improve the customer experience.

Han Wo clothing wireless division, in this Jingdong big promotion, also played an important role in the Korean mobile home sales accounted for 55% increase over the same period, as its sales rankings in the women's category is important factor.

In addition, while practicing internal strength, the great appeal of celebrity endorsements is also reflected in this event. Since this year signed the "Star you" Goddess Jeon Ji Hyun, Han Do clothing brand influence to better display and dissemination.

It can be said that this sales promotion to create a new sales record, Xu Xiaofeng, director of marketing center in Han dynasty clothing seems not only a simple 5-fold increase in numbers. He said that this proves Jingdong Mall apparel category huge development prospects.

As early as 2011, Zhao Yinguang once proposed that Han dynasty clothing will be gradually launched the whole network marketing. 2012-2013, is reelected Lynx, Jingdong Mall, the only product will be the number of women's platform sales champion. The performance of this Jingdong big promotion, but it is in the area of ​​women's clothing another proof.

Where consumers are, where are the Han clothing will depend on the unique design, reliable quality and impeccable after-sales, and ultimately win the recognition and trust of consumers.