"Cost" E-commerce how to go

In the past two years, there has been a lot of news that fake goods are sold in the field of e-commerce. The crisis of trust and trust between consumers and e-commerce companies was very tense at the moment.

Quality and after-sales, consumers have always been the key to the change of e-commerce attitude. Good quality, after-sales e-commerce in place to complete the sale of goods at the same time, but also for their own to establish a good brand image, and users to establish a relationship of trust. Now the field of e-commerce, the importance of user trust and experience is self-evident.

Although e-commerce is constantly guaranteeing the quality of products abroad, consumers still lack trust in e-commerce. In response to this situation, a cosmetics e-commerce crisis broke out in a seemingly less conventional way - and cosmetics companies to launch genuine protection, which is the so-called "genuine risk" for each Sold out of insurance products, if there are quality problems sold products, electricity providers and insurance companies will jointly assume full payment.

"In the field of cosmetics, consumers are more concerned with genuine, real, than price. Sales never decrease because of price. Consumers are more recognized for good products, better service than pure price war." This is the launch Reasons for "genuine risk".

In fact, not only in the field of cosmetics, in the field of electricity providers are so. Consumers are more recognized good products and good service, blindly hit "cheap card" can not long-term consumer retention.

There is also a similar view of fun vertical electricity supplier cost-effective app.

This month's cost app also introduced an "accidental pregnancy insurance", promised to those who because of the mall in the cost-effective result of unwanted pregnancies, cost-effective will bear the full cost of medical and post-maintenance costs. Interesting goods uneven quality has long been no secret, cost-effective this bold move will undoubtedly dispel many consumers doubts about the quality of goods. But there are also consumers that such "genuine risk", "unwanted pregnancy insurance" there is suspicion of speculation.

"Condoms can only guarantee that 99% are not pregnant, cost-effective why dare to ensure that 100%?" This is the question raised by many consumers.

Cost-effective team said the accidental pregnancy insurance more like a mall "caring after sales."

"The purpose of unplanned pregnancy insurance is not just to provide consumers with genuine sales; the price / performance does not guarantee 100% unwanted pregnancies, but we are much more hopeful to be able to attract young people today in such an unusual form, Increase their focus on safer sex and establish a healthy and responsible view of their sexuality; and reduce the physical and psychological harm women may cause in unplanned pregnancies. "

In order to achieve this effect, cost-effective app in a large overnight posted an office advertising, using the classic Spider-Man image crawling on the floor, the unusual is that Spider-Man still carrying a baby behind. Spiderman wrote a few words around "set of broken can blame me?"

This heartfelt remark outlines many unplanned pregnancies that put tremendous pressure on both spouses. I believe many young people see this "shocking" ads will startled minds, superheroes, and so, for ordinary people is under pressure. Cost-effective app said hope through the "unexpected pregnancy insurance" and vivid Spider-man image, so that more people value health and safety of sex ideas and behavior, to avoid the same ads as Spider-Man.

E-commerce rally is a form of competition with each other, whether it is genuine guarantee or service guarantee. However, in promoting the change of people's concept, the electricity supplier is more responsible for social responsibility. The future direction of the development of e-commerce must be greater than the price of service, while upgrading services to ensure genuine, e-commerce should also realize that consumers are now not just a simple purchase behavior, but mixed with personal feelings, the concept of complex The purchase process, how to grasp the real needs of consumers, is the development of e-commerce focus.