"Do not step on white block" step on what?

Known as the hand-crucified mind made "Do not step on the white block" Android v2.4 version Last Friday (June 13) formally login Tencent application platform exclusive debut treasure, the new "pick-up +" mode once again set off enthusiastic players. From the application of treasure data show that the first episode "Do not step on the white block," the new download exceeded 1 million successful breakthrough.

Tencent venture as a base to support the benchmark, "Do not step on the white block," since the end of March on the line, swift and massive players swept. And access to Tencent through Tencent Venture base wide dot-com, Guangtong through advertising revenue, has accounted for "Do not step on the block" more than half of domestic revenue.

In the application after the first treasure, "Do not step on the white block," installed capacity successfully exceeded 100 million daily active super 12 million, a truly hand-made gods. Reporter linked to the "Do not step on the white block," the entrepreneurial team Xiaozeng and Chen, an exclusive interpretation of "Do not step on the white block," step on which of the key points.

Involved in the era of mobile Internet step on the business point

Heroes when the situation, "Do not step on the white block" Venture team tread the first point, that is, the era of mobile Internet and opportunities point. It is the PC Internet industry to the transitional era of mobile Internet industry era, the giants of the advantages of being tidy this trend, it is full of small teams, small applications counter-attack opportunities.

Xiao Zeng and Chen are 85, but also a good base of the same school friends, university-era friendship has become the basis for the two co-venture. Although their classmates, but the performance of the two in college can be quite different, one is to learn tyrants, took the school first-class scholarship; one is always truant LvYunYe crane, so even did not get the diploma. However, this does not affect the technical level of two people up-to-date. After graduating from college in 2010, "Xue Ba" Xiao entered a company engaged in the development work, "skip truant" Chen also entered a mobile game field of startups.

In the first half of 2013, two friends in college era came together and Lao Xiao started business together. In the "Do not step on the white block" before the hit, Xiao Chen and Xiao Zeng two small teams also had two or three game projects, but did not succeed, "At that time also fiercer, every time Month himself to send 2,500 wages, almost could not sustain it, "Xiao said.

In the mobile Internet industry wave, join the era of mobile Internet business, as "do not step on the white block," step on the first key point.

Focus + micro-innovation step on the product point

Although there are a few games before the success of the project, but from the beginning, Chen and Xiao Zeng's idea is more clear, is aimed at the mobile Internet application development, especially focusing on casual mobile games. "And when I saw the popularity of the Flappy Bird game, we were even more determined in this direction."

Focus on casual mobile games in this direction, and accumulated a variety of game development experience, "Do not step on the white block," the birth and popularity has become a matter of course. As a simple and simple video game, Xiao Chen and Xiao took a day and a half to complete the product development. On March 26, "Do not step on the white block" officially landed on Google Play. Myth of Abusive hand-travel.

From the beginning, "Do not step on the white block" is constantly undergoing a series of new innovations with product updates: adding piano background music, adding Game Center / Google Service leaderboards, adding original Zen and Arcade modes ... ... It is by virtue of continuous nearly 20 micro-innovation, making the "do not step on the white child" playability greatly improved, firmly attracted many mobile game users.

"Do not step on the white block," rushed into the App Store free list once on the line, and Cheetah Mobile won the exclusive worldwide distribution rights. With the huge flow of Clean Master, the game has dominated the world Top 10 Google Play Android games in multiple countries. In addition to ranking the top of the major application platform game list, more importantly, "Do not step on the white block," such as viruses are generally spread rapidly in major social channels, forums, Weibo, WeChat circle of friends ... crazy everywhere Fans sun drying record, tutorial video, high score Raiders.

Although after 85 young people, Chen and Xiao Zeng have seen very clearly, "in fact, there are so few mobile phone game mode, so the point is that you have to have their own innovation, make the game more fun" .

Focus on a field, and continued efforts of the micro-innovation, become "do not step on the white block," the second key point in the product step on.

Leveraging Tencent Venture Capital Base access point to point on the business model

And many application developers early focus on the accumulation of users, for the time being without considering the different ways of commercialization, "Do not step on the block" from the start on the line, accompanied by the process of commercialization.

The end of March "Do not step on the white block," the first version on the line, simultaneously landing Tencent application platform, and access Guangtantong advertising system. To choose to use the treasure, "The reason is very simple, that is, the application of treasure is our exposure, the fastest application review market," Xiao said.

June 13, "Do not step on the white block," Android v2.4 version of the application treasure starter, once again set a 1 million downloads. Up to now, the application of optical channels to give "Do not step on the white block," brought nearly 10 million download. And for the profitability of the team brought wide pass, "Do not step on the white block" team is also very recognized.

Small once introduced, wide point through the domestic fill rate as high as 90% or more, coverage is very high, at the same time, compared to other ad platforms, Guangtong through ePCM performance is very good, especially android performance is more prominent. Up to now, advertising revenue from Guangtitong already accounts for more than half of the domestic income of "Do not Tap White Block."

Xiao Zeng and Chen revealed that "Do not step on the white block," access to Guangtong pass through revenue channels, the next will be further with Tencent venture capital base, access to Tencent's relationship chain system, so "Do not step on white Child "with higher social attributes and playability. In addition, two young entrepreneurs who have formed a company, new game products are already in the process of development.

Tencent founding base in Tencent, leveraging high-quality platform, access Guangtodong, accelerate the process of commercialization, which is "Do not step on the white block," the third key point in product development and business process step on.