"Dribbling" was indicted again

CNR Technology July 15 (Reporter Zhou Tao), Guangzhou Chi Chi Computer Technology Co., Ltd. recently "trickle down" taxi operator Beijing Orange Technology Co., Ltd. v. Court. Rui Chi company that the small Orange Technology unauthorized use of "drops" trademark, and its services and their own trademark approved services similar violations of their own trademark rights. Haidian court has accepted the case and is under further investigation.

According to Guangzhou Rui Chi Company, the company claims that it owns the "Di Di" No. 38 No. 11122098 and the "Di Di" trademark No. 11282313 and the "Di Di" trademark of No. 35 No. 11122065. Small orange company through the software information platform to provide the public with the words "Di Di taxi", "Didi taxi" service, and in the provision of services such as software interface marked "Didi", "drop" the service, the service It contains the same or similar services approved by the plaintiff's trademark as "web-based information transmission, taxi service by global network users, voice communication service, taxi driver business management".

Renamed the cost higher than the settlement

CNR technology first call a taxi hit the relevant parties, the other said the case because the case has been accepted by the People's Court in Haidian District, a taxi hit the court believe the court can make factual judgments in accordance with relevant laws and regulations.

At present, the company that applies the software for the drop-by-drop car applied for the No. 9 "DiDi taxi" and "DitaDatang" two trademarks. Zhao Zhiling, a lawyer at Beijing Zhilin Law Firm and a legal advisor to the Credit Evaluation Center of China Internet Association, told CNR Technology that the trademark is divided into dozens of categories, that commodities and services can only be selected for use in certain categories, and that category 9 Although "drop-by-taxi" is the core category, but also far enough transport, many other categories are not registered. For example, the map of the 16th category, the 38th category of information transmission, the 42th category of computer updates. However, Guangzhou Rui Chi Company filed trademark infringement in the 35th and the 38th categories, among which the 35th category of business organization management was not greatly related to the drop-by-drop car, mainly the 38th category.

At present, Haidian Court accepted the case, and in further proceedings, was again accused of infringement, Didi taxi will be renamed? Zhao occupation of the Central Science and Technology Network, said the taxi hit a car in the brand to create a great deal to pay, take a long time, once renamed will have a significant impact, so do not change the name of a taxi.

Zhao occupation also told CNR Technology that the best way for both sides to reconciliation, take a taxi can take two strategies, the first is to pay part of the royalties, and the second is to spend money directly to buy the trademark. However, it does not rule out the coordination of both failed, because the psychological expectations are not the same, Guangzhou Rui Chi compensation for the company may be the amount of high.

Didi taxi renamed as "drop"

May 20, Beijing Small Orange Technology Co., Ltd. announced that its leading brand of taxi software, "Didi taxi" from now on officially changed its name to "take a taxi."

Small orange technology, said the brand name change is the company's long-term strategic development needs, a new brand image will help promote the "Dita Da taxi" brand products to better develop the market.

According to the small orange technology official interpretation, changed its name to "drop a taxi", one to take with the onomatopoeia "Di Di" homophonic, and second, take "dripping of grace when the news". Drips on the introduction, Beijing Orange Technology Co., Ltd. on March 8, 2013 to the State Administration for Industry and Commerce Trademark Office submitted a "drip taxi" graphics, text combination trademark applications. On April 27, 2014, "Drip taxi" passed the first instance and was announced. Subsequently, the small orange technology started the brand name change preparation process, after three weeks of intensive preparations, and finally May 20 officially changed its name to "drop a taxi."

Just the day before, Hangzhou Miaoying Microelectronics Co., Ltd. announced the prosecution of Beijing Orange Technology Co., Ltd. trademark infringement, requiring small orange technology to stop using the trademark, and compensation 80 million yuan. "Miao Ying Electronics" think their successful application "Di Di" and "small orange technology" application "Di Di taxi", the core of the brand is "Di Di", and the two sides apply for trademark categories are Class 9 "computer Program (downloadable software) ".

Once renamed will have a significant impact, so do not change the name of a taxi.