"Everyday Speed" is about to hold a cross-border press conference

Tencent "every day series" Mobile Games "Everyday Speed" another big move! Following yesterday's announcement of Guo Jie as the spokesman for the signing of the depth of cooperation, today, many game media editors have received Tencent, "every day," December 3, Shanghai GM and the strategic cooperation of the invitation to the conference. It is understood that Tencent held a conference for the first time for a single paragraph mobile game products, we can see the magnitude of this cooperation, and "Everyone Speed" in the highly important Tencent games internal importance.

Tencent held a conference for the first time for a single mobile game

Tencent mobile gaming platform on August 5 this year, on the line, since then, although the outside world have talked about, but Tencent has been relatively low-key and robust attitude to promote its mobile gaming products, one after another on the line every day, love to eliminate, rhythm master, Every day cool running "and other games also show dazzling. However, "every day Speed", Tencent game has shown a completely different attitude, which can also be seen that the magnitude of the product more than ever.

The videos and screenshots leaked from "Everyday Speed ​​Car" have already shown to the outside world that it has changed its visual performance from the past "Moe" style and tends to be realistic. In terms of product promotion, Tencent is also more proactive - there is a Annual annual conference and Tencent Games Carnival in the past, except for the call of duty called "Sword Spirit" such a strategic product, Tencent games have rarely held a conference for a single game. The first heavy sign Guo Guojie deep cooperation, and then to "Every day Speed," "unprecedented" a separate press conference, we can see this game in its overall layout of the Zoran position.

Currently, the game media only received the invitation, did not understand the specific content of the conference, but the number of invited media from the point of view, this conference is also very important and special.

Or into a mobile games cross-border marketing model

According to internal sources of Tencent, "Everyday Speed" is defined internally as a relatively high order of magnitude, and therefore it is bound to take some time to promote it - the cooperation of celebrity endorsers will be even deeper and the strategic cooperation with Shanghai General Motors will be even more Is the first mobile game and automotive industry hand in hand. It is not difficult to see from this, Tencent should take this game as a model, in the mobile game marketing to play some new tricks, to provide experience for later.

Since the second half of this year, "hit the aircraft", "love to eliminate" and other hot words due to Tencent mobile games have had a wide range of socially affected, "every day," the strategic cooperation announced that the current heat will add a Put the fire. Tencent insiders said that with Shanghai GM's cross-border cooperation, in addition to its highly consistent subject matter, but also prove that Tencent will further explore the deep value of the mobile gaming industry, the entire mobile gaming industry will provide a new marketing experience reference.