"Extra" different adhere to their own Ma Jia

REVIEW: For more than a year, Zhang Mengning has experienced the process of media excavation and touted to criticism. Because of its distinctive personality and industry specificity, Ma Jiajia has become a "symbol" of alienation of Internet thinking. However, faded out of these external changes, Ma Jiajia is a distinctive 90, the constant need to consider business entrepreneurs.

In Sanlitun SOHO Monday afternoon sinking square, that will not have many people, known as the first in the country's Powerful bubble whether interest shop, occasionally come in some guests, and some just go in and take a look, and some come Take what has been paid but has not been taken.

When we sit in the closet full of erotic products and self-entertainment tools and there is a lot of wine between the counter. A storey bodybuilder in the shop was looking at his cellphone after the counter, and his behavior and demeanor had shown itself to the flash and quiz.

The 23-year-old Ma Jiajia, on the face of it, absolutely can not be sexually liberated. At that time, she was wearing a light pink chiffon skirt, large lotus leaf collar make her look mild and soft, when she laughed, covered with black false eyelashes, wearing a black beauty pupil eyes keep non-stop The flashing. As she spoke, she kept her hands on her cheeks with her biceps. The impression is that if she is shaved flat, wearing jeans, will be more comfortable.

In early 2014, she was recruited as the first group of students by the CEIBS Start-up Camp. The reason is that she represents the "Internet Aborigines" after 90, the entrepreneurs are different, but the original intention of entrepreneurs are similar. In those lessons she considered "exciting," she discussed with other entrepreneurs about underlying thinking and "value network." Fortunately, in that time and space, she is not just a "symbol" alienated by the Internet.

Behavioral mode is marketing

For Ma Jiajia's business mind, a year ago did not hear the "gimmick" evaluation.

In general, she is full of confidence in the entrepreneur's identity. If anything, she fears losing her "uniqueness," hates modest thinking (business and life), and even reads books, fears being brainwashed and afraid of preconceived notions that dilute her thinking.

But maverick, arrogant, even arbitrary indulgence, and sometimes just appearances. Most of the time, she imaginative imagination, the product manager's thinking framework.

In a brief review of Wanke's post-90s PPT, after 90, she analyzed the age and group characteristics of the three groups from the age of 70 to 90 and analyzed their behavioral and psychological patterns. The maverick young people think that after 90 did not buy a house, and suggested that the real estate industry with Internet thinking reclaimed.

She said in recent days she had just arrived at the airport for some 20,000 villas looking for a building in the vicinity of the airport and found that she could rent a very good building in Beijing without spending too much money.

Although she derives business inspiration from her well-known network of values, her "work" clearly has an anti-business attitude and acts more like a rebel than an entrepreneur. The post-90s entrepreneurs explain the Internet thinking is very simple - fast accurate, problem-solving, moving people. She carefully read interviews with Yu Liang, general manager of Vanke Real Estate, fortunate that she "did not go wrong."

A public account of the host, "East Building," that Ma Jiajia's PPT "to write this level, must be a master-class copywriting expert in the surgeon, just by her personal" meager "experience may be difficult to control. She was "excited" about the questioning, she said, and that just proved that her work "was so incredible."

It is not yet certain whether her views will make tall real estate business districts even firmer or weaker, but one thing is certain. Through this "masterpiece," Ma Jiajia has laid down "the most commercialized shop owners Mind, and business people in the most enjoyable person, "the industry position.

At the same time, this Leo girl was disappointed by those who "blacked" her, thinking they were "cursed" pale and "lacking in challenge." "I sometimes feel very sorry that I did not have the chance to enjoy the high level of Question, at least I can make an equal fight with them, "she said.

It is said that when the liberal arts champion in Yunnan Province had decisively suggested going to interview her media, "Say what you want, manuscript I write!" It is said that has also been the other side's approval.

For the "black" one, the young girl did not show the expected repression or tangled. She "advises" them, "Putting our energies on ourselves, measuring your location, path of development, value, and likelihood of being replaced in many dimensions, life will be better than it is now."

Fortunately, her investors recognized her as "exceptionally" different.

Three years ago, Jian Jiang, vice president of venture capital fund SK Telecom (China), noticed "Jia Jia Jia" on Weibo, when she had not started her own business yet. Jianjiang said: "Every time she can give me some fresh ideas, cut the key and inspire my train of thought. I greatly appreciate her sharpness, and she has always been concerned about the progress of her business, from time to time to communicate."

Later, the two became more and more familiar, her partner became his friend and his old friend became her investor. Jane Jiang concerned about the Internet, wireless, consumer, technology industry, investment in early and development of enterprises for many years.

"In the past when I was discussing with her, I was also perplexed by the model. At the very beginning, I was pinching her sweat and now I became more and more confused. I am more and more convinced that since she is a good seed she naturally has her long law, Too much worry and discussion are the arguments of the argumentators and have nothing to do with her. "Jane Jiang said.

In his opinion, Ma Jiajia is like an wild plant with fresh genes in an unmanned wilderness. As an investor, how to find these "original maize" and make up for their lack of original ecology with various resources and strengths They become the new generation of vitality, high yield varieties, is the real value.

Bubble early investors, the original air network founder Yang Ning told Ma Jiajia, "We vote you not because of this shop, you should never focus on your store, a product or sales, these things will only disperse you The energy, pull down your height to do things, stuck in this small circle.

"The most important thing they did was to convince me that my original set of things was the most valuable and that I was steadfast in insisting on myself rather than being changed by others," said Ma Jiajia.

To make such unconventional Ma Jiajia "surely right" is probably the most constructive thing for investors who do not care about short-term profits. Just as Xu Xiaoping, another investor, said Ma Jiajia, "the body that most Chinese entrepreneurs lack the power to attack the soul," is worth protecting. It seems as if her body is entrusted with the unfulfilled aspirations of her youth who have lived up to her.

I just can not get used to bad ads

"Ma Jiajia" is Zhang Mengning's screen name. Before becoming "Ma Jiajia," Zhang Mengning grew up as a maverick from a child who once had an autistic tendency under the training of the headmaster's mother and the "conservative" civil servant's father. Pa school.

She relies on good grades to get the teacher's tolerance for her "lawlessness." After bullying her classmates and being taken to the Lands Division for punishment, she confidently rummaged to find snacks. Because I know the teacher will say: "Zhang Mengning is a good student!" I usually have nothing.

These experiences convinced her that freedom was a bargaining chip, and that those who truly enjoyed their freedom must satisfy others' expectations of him in advance. For example, always test out good grades. "Winning and talking about others" constitutes the core condition of her value network. "Just as rich people say money really does not matter, that's what he would have said before."

However, this perception does not include planning life according to parents' expectations. "My mom said you should go to school and take care of your family, but I think I have time to stop making money and going to housework."

After graduation, she deliberately test smashed his father painstakingly written television test, ran back to Beijing. When my father came to see her in Beijing, he borrowed a friend and started a company "go to work." He was very hard to write a strategy to collude with his buddy and how to deal with it.

For Ma Jiajia, a young entrepreneur who does not want to go the ordinary way, the biggest difficulty is not how to deal with parents who know nothing about their entrepreneurial choices but to be themselves.

First, she does not consider herself a pure "female," and she says she lives with a "straight man." The problem is that she has long, lumbar and pink dyed hair. The hairline is growing a small burr some two months ago on the hairline.

With regard to participating in IFI and not having "one stop in the middle", she said that if she continues to stand there, she means she accepts the status of being examined and disposed of by women and still relies on pleasing the male world.

However, this does not affect her in the WeChat account with those who in her mother's birthday, claiming to be "son-in-law" to fans of the birthday message. It does not appear to be complaining, but rather the feeling of being surrounded by goodwill.

Later, when "Ma Jiajia" became the benchmark of the Internet business, for a long time, Zhang Mengning did not get rid of the funny force (ridicule in the Internet world for big-name nerves) and the tag of the funny person.

Once inside the business world, Zhang Mengning immediately lost the online language model, see people during the day and stay up late at night to do the program. She is a self-proclaimed "creative talent," and she says she is accustomed to borrowing from any trivia of her life to a conclusion that is the same as or contrary to her own values ​​(or value network).

Take the elevator, for example, see ads, eyeful are "bad ads" three words. "It does not matter what you do, you can not stand it, it's the essence," she said. She cares about "user experience" and believes "honest, altruistic, user experience." But when a big wave of companies invited her to share her thoughts with her employees, she considered it "quite contrary to the spirit of the Internet."

Dialogue Ma Jiajia: Actually, I did not think so much

Q: How do I see your online question?

A: I think I am just a mirror, all people reflect on me is actually their own psychological response. All people's reactions to this incident are actually very transparent to reflect the education they receive, their value system. He has all sorts of unease and panic and cramped things that have not gone through the liberation of mind and his mentality. All of these things are very interesting.

Reflect the community of a group, I think it is very valuable ah. Maybe two or three years later I would like to shoot a film based on me and make beings based on my own affairs, all of which are very good material. I can not allow myself to do nothing in three years (laughs).

Q: Do you enjoy the current entrepreneurial life? What is the power?

A: "It does not have to stay up all night, it's not enough time to do it, it's time to balance my time, sometimes it's hard work, but what I'm going to do if I do not do it. I was in a company under the control of others, it is even worse, it is not as hard as their own forget the power comes not from what you do but you do not what will happen if you can not become 30 years old Turks, a bunch of broken things, all the hope of freedom and liberation are not reached, marry individuals do not think you very much, the other also think you are not very good, in accordance with the social process to have a child, think about what it is hardship now Yeah. "

Q: How to define your business closed-loop?

A: I feel bad definition, or after this thing is out we can know how to define it. Many people have asked me how to sort out these ideas, whether it is the Cenozoic thinking, or the so-called Internet thinking. I said all these labels are when I made it, people say "you are like that", when do you want so much. These things can not be defined until they come out. I set a goal to achieve it, which is generally not reached.