"World Blood Donor Day": North Canton over 100,000 rental passengers willing to participate in blood donation

Shanghai, June 13, Thursday - June 14, 2013 is the 10th World Blood Donor Day with themed donations of blood and gifts of life. Taking advantage of this anniversary, the largest in-taxi interactive media in Hong Kong touches the media in first-tier cities including Beijing, Shanghai, Guangzhou and Shenzhen. The survey results show that over 100,000 taxi passengers have the willingness to participate in blood donation.

A total of 423,685 passengers completed the survey. Nearly 60% of passengers (58.6%) said they have not given blood yet, but more than half (54.2%) of these non-blood donors said they may join the blood donation in the future. At the same time, over 80% of passengers surveyed through the "Touching the Heart, Raising Hands for Love" blood donation campaign have somewhat changed the previous misunderstanding about blood donation.
Data provided by the Ministry of Health show that the blood donation rate in China is only 0.9%. Far below the 4.54% of the world's high-income countries and regions (up to 6.7% in Denmark, 3% in Hong Kong, and 2.3% in Macao, China). Mentioning the reason, nearly half (47.4%) of the respondents considered their worries and misunderstandings about blood donation for two main reasons: fear of unhygienic blood donation, fear of contracting infection (20.6%), fear of blood donation itself It will affect their health (14.0%). But at the same time, most people think that blood donation itself is a good thing, such as the pleasure of helping one out of every four passengers (25.1%), contributing to society (23.1%), and notably every five people One person thought that blood donation helped promote metabolism and was good for health (21.5%).
Touching the media to launch the charity donation program "Touching the heart and raising hands for love" launched in September last year is largely aimed at letting the public eliminate misunderstandings of gratis blood donation through vivid and imaginative publicity so that the blood donation To become a "fashion charity" within reach, efforts to enhance the blood donation crowd in the streets of the city, relieve clinical blood pressure.
The world blood donors day 100,000 taxi passengers willing to give blood The survey results show that nearly 70% of the passengers interviewed in the taxi saw "touch the soul, love to raise their hands," blood donation publicity campaign, of which 14.4% Of passengers took part personally in this activity, and 16.5% of passengers said they learned a lot about blood donation from touching the media. More than 80% of the passengers surveyed said they had positive initiatives and thoughts on blood donation by touching the media's vigorous publicity about blood donation. For example, "they think they have a responsibility to help vulnerable groups" (15.3%); "They think blood donation is not as good as the original imagination (13.8%); "will be more concerned about voluntary blood donation activities" (13.1%).
Fung Fai Chung, founder and executive chairman of Touch Media, said: "We are very pleased that so many people are concerned about the voluntary blood donation activities we sponsor. We have also gradually changed the public's perceptions of unpaid blood donations through the use of interesting knowledge videos and celebrities, We will continue our efforts to use our unique interactive media platform to influence society and help more people. "
As honorary chairman of Touch Media, Lvliang Wei, a well-known artist, added: "I am an artist and an ordinary volunteer volunteer blood donor. I took 20 minutes to complete my wish to donate blood. I just wanted to show my hand and hope everyone will pay attention. Blood donation."
Meanwhile, on the 14th of June, the volunteer team that touches the media, "Touching the Heart and Showing Love for Love," will participate in the theme publicity campaign of World Blood Donor Day sponsored by Shanghai Blood Management Office and Shanghai Blood Center, Well-known artists will serve as volunteers for blood donors, "Miss Earth Miss China" will also take to the streets, recruiting passers-by to participate in blood donation. The scene also prepared an interactive game to enhance the blood donation campaign.
About "Touching the Heart"
As part of corporate social responsibility, Touch Media has set up a "Touch the Heart" charity brand since 2009. It focuses on promoting the global environmental initiatives that people rely on for survival, the government and grassroots non-profit organizations, especially those helping children, including children Social vulnerable groups. In 2009, it launched "Touch the Mind and Light up Life" to donate library projects for migrant children's schools. In the same year, it also launched a large-scale public support project for Sichuan that "catches the mind for tomorrow and catches the soul" for post-disaster education. In 2012, "Touching the Heart, Raising Hands for Love" charity taxi donation activities, which has been recognized and supported by many celebrities, enterprises and social organizations, so far, nearly 70,000 passengers in Beijing and Shanghai have passed Touching the media interactive screen Sign up for voluntary blood donation activities, while public relations through the interactive screen, largely changed the people's misunderstanding and opinions on blood donation.
About Touch Media Touch Media was founded in 2003 by Executive Chairman and Co-CEO Fung Wai-chung and focuses on the development of advanced interactive media technologies in the country and extends the world. Nowadays, Touch Media is already the largest interactive media company in the country to provide its brand with an innovative marketing platform to establish closer interaction with consumers and achieve better interaction to enhance brand awareness, recall and consumption Feedback degree.
To learn more about Touch Media, visit www.touchmedia.cn