"Internet +" Community Services How to do it: The combination of traditional businesses and emerging electricity providers

The favor of the capital market so that people see the great potential of innovation and development of community service industry, community service industry has also become one of the key business development in Beijing this year. Beijing Municipal Commission of Commerce pointed out in this year's work report that it will step up its cooperation with traditional retailers to promote the integration of online and offline businesses. It will also explore one-stop convenience service outlets and expand the scope of "quarter of a circle of community service circles" At the same time, continue to improve the retail outlets of agricultural products.

Community O2O

Traditional business and emerging electricity providers join hands

The rise of community service O2O projects has become a new engine for the commercial development of the capital community. Municipal Commission of Commerce in this year's work report pointed out that the future will strengthen the e-commerce and traditional retail joint efforts to promote the traditional industries to upgrade the Internet to upgrade and promote the integration of online and offline development.

Traditional retailers and e-commerce players have moved from competition to competition. Recently, Joy City and Baidu Takeaway reached a cooperation to become the capital's first network docking service platform shopping malls. Appears in the relevant responsible person in Joy City, Joy City and e-commerce cooperation derived from a new and unique business model, dining O2O is the first step to extend the industrial chain of Joy City, Chaoyang Community O2O will be the Shopping Mall brings another leap.

For e-commerce businesses, e-commerce businesses, including JD.com, have seen the great potential of the community O2O market. Recently, on-line community O2O service project Jingdong - photographer, providing supermarket home, take-away home, flowers home three services. Jingdong said the photographer will further integrate various types of O2O life categories, providing one-stop home services.

The exchange of traffic through subsidies has become an important means of popularizing O2O projects. According to Wang Zhengkun, a quick-fix CEO, this kind of approach does not last long. For the O2O professional segment, only projects that have an advantage in their core business can survive.

Convenience store

Explore one-stop service

The work report pointed out that this year Beijing Municipality will cultivate 10 chain convenience demonstration stores equipped with various functions such as convenience meal, laundry collection, payment terminal and so on. In the meantime, Beijing will speed up the construction of convenient breakfast service system and build 40 convenience stores equipped with breakfast service.

Including laundry, payment, catering and other business is the direction of convenience store development. Previously, try water community business, Shunyi Hey passenger would like to cut through the convenience services market. But insiders said frankly that as a well-recognized catering service, due to policy implications, the newly opened convenience store does not provide. It is understood that, in order to solve the catering problem, Rosen even opened a convenience store to open a restaurant, and then get through with the convenience store.

Rapid expansion to seize the market as the convenience store brand development priorities. Beijing Commercial Daily reporter recently received exclusive news Wumart, Wumart convenience store will be open to join the future. It is understood that Wumart convenience stores through the internal management of the store has reached more than 40 stores. Dong Wu, general manager of Beijing Wumart convenience store company, said Wumart will look for one or two pre-trial franchises.

The above-mentioned industry sources also said that at present, the newly opened convenience store in the capital mainly aims at public transport hubs and commercial office areas and still needs policy support in site selection.

community service

Seven convenient features full coverage

"One quarter of an hour community service circle" will once again be massively expanded this year. The report pointed out that this year Beijing will create 200 "quarter of an hour community service circle" demonstration sites, and strive to achieve convenience stores in the city community, breakfast, convenience stores, beauty salons, dyeing, recycling of renewable resources, collection and payment of seven Full coverage of basic functions.

As an important demonstration area of ​​"a quarter of an hour community service circle", as of the end of 2014, Dongcheng District has completed the "one quarter an hour community service circle" full coverage and created many distinctive service circles. According to Feng Lei, chief of community construction section of Dongcheng District Social Construction and Construction Office, Guangshengnanli Community built a 1,000-square-meter neighborhood service center to provide psychological counseling and medical examination services. Guangming Community of Longtan Street also provides elderly table, Problem activities and public schools and other services. In addition, Dongcheng District has been optimizing the layout of outlets, integrating community businesses and pushing brand businesses into the community.

With the rapid development of e-commerce, "quarter of an hour community service circle" businesses are also beginning to invest O2O embrace. Rongchang e bag wash CEO Lu Wenyong said last year e bag wash has covered more than 10,000 key Beijing area through first-line brand cooperation to optimize the integration of the laundry industry, residents can open an online zero-cost laundry, the promotion of the brand While driving employment.

According to Liu Quan, general manager of Beijing Tianlong Jieyin Recycling Recycling Co., Ltd., it seems that through the establishment of "quarter of a minute of community service circle", the network layout of renewable resources will be further promoted, the coverage of outlets will be raised and more community residents will be regenerated Resources into the formal channels of sound treatment, to avoid causing waste of resources and environmental pollution.

Feng Lei said that in 2015, "One-quarter-minute community service circle" will continue to be deepened and enhanced, standard contract service providers will be attracted to attract brand businessmen and data information systems will be built to provide on-line convenience services.

Lu Wenyong believes that e-bagging this year will completely change the consumption habits of Beijing citizens. When residents need laundry services, the first thing they think of is ordering them through App instead of looking for an offline laundry.

Cai shop

Diversified functions

The construction of a fresh agricultural product circulation center has become a highlight in the field of domestic trade circulation in Beijing. Commercial work report pointed out that the field of circulation of agricultural products should reflect the wholesale market of agricultural products, the public welfare function, this year will continue to improve the retail network of vegetables, foster the retail of about 3 leading agricultural enterprises.

Yongqing vegetables through vegetable farmers + cooperatives + direct sales stores (counters) "mode of direct supply of vegetables to Beijing's community, a commercial base in Xicheng District and Hebei vegetable supply base to carry out direct sales outlets in other provinces vegetable base docking units. Yong Yong, general manager of Yongqing vegetable outlets said that as of now, the group has completed more than 70 stores in the community service center, and complete the cold chain logistics center and net vegetable processing center construction.

In addition, "fresh" e-commerce has become a new channel for the retail sale of agricultural products. Jingdong "photographed home" will provide users with 3 km range of fresh and supermarket product delivery, and based on mobile positioning to achieve delivery within 2 hours; Shop 1 "Community Direct" mainly for the public to provide meat, eggs, rice, Oil, fruits and vegetables daily necessities products, the main 3 hours free shipping service.

In Feng Lei's opinion, it is hard to buy food in the old town community service pain point. To this end, the district Commerce Commission will actively promote the agricultural super-docking, and create 181 e-commerce platform to facilitate public access to food prices, you can also order online.

Yong said that in 2015, it will continue to expand its coverage. By the end of the year, more than 20 community service center stores will be added and the total number of stores will reach over 100. The Company commenced the integration of storefront in 2015 and gradually realized direct distribution and self-operation to achieve unified distribution and unified management, and set up 50 mu of its own modern and standardized cold chain logistics and distribution center. Efforts to extend the brand and the model of a comprehensive copy, and strive to reach outlets Direct service center 200 outlets, 100 direct-service restaurant. (Reporter Li Du Wang Yun Xiao Peng)

Grand Prize.