"Micro-payment" officially launched

On May 15, 2014, the box paid for innovative payment methods - "micro-payment" officially launched. Box Payments Hope that the "micro-payment" function can help merchants and consumers to establish long-term ecological relationship through the mobile Internet and realize the reverse O2O process from offline to online.

Micropayments create a reverse O2O process

At the conference, Hansen, the CEO of box payment company, reviewed the development history since the establishment of box payment and emphatically introduced the great significance of the introduction of "micro-payment" living circle for mobile POS machines and even the entire payment field, and paid attention to the future development of box payments Make very optimistic expectations.

Box payment found that the spirit of the Internet age is the communication and interaction, however, should be close between the business and consumers is only the relationship between customers, the use of POS transactions of merchants and users did not really enjoy the convenience of the mobile Internet . On this basis, the box to play the technical advantages of payment, innovation in the industry introduced a "micro-payment" concept.

"Micro-payment" is mainly targeted at the needs of small and medium-sized businesses. Consumers only need to swipe a card on the merchant's device to enter the password through their mobile phone to complete the transaction, fully guaranteeing the safety of consumer's personal information.

At the same time, the living circle based on consumer behavior also connects consumers and merchants with supply and demand chains, forming a long-term and stable ecological relationship. Consumers can not only through "micro-payment" at any time to view their own consumer information, you can also understand the latest business incentives, and even for business evaluation for others reference. For merchants, in the completion of the transaction at the same time, also obtained for the target consumer group precise positioning, so that the development of future strategies and promotional plans more basis.

By establishing a mutually beneficial interest chain between consumers and merchants, the "micro-payment" living circle realizes a reverse O2O loop from offline to online with the "transaction-promotion-transaction" process.

Mobile payment has become the mainstream of the future

With the promotion of mobile payment in the community, people's basic necessities of life, eating and drinking can now be done by mobile payment. Optimistic judgments about the future prospects of mobile payments, but also for many banks, operators and Internet companies have shown strong concern in this area.

As an important platform portal for mobile Internet, mobile payment is playing a more and more important role in people's consumption life. As its application scene is constantly enriched, its online and offline business forms are constantly innovated, multi-industry open cooperation becomes consensus, and user awareness and Security mechanism to further improve. In 2014, the mobile payment business will maintain its rapid growth. Meanwhile, the development of China's overall mobile payment industry is undergoing a crucial period of transition from online to offline. The future mobile payment core trading scenario will be offline or in the area of ​​O2O.

Box payment mobile phone POS machine compact, easy to carry, low rates, quickly to the account, but also by virtue of the application threshold is low, simple steps and other advantages of small and medium micro-businesses a rare business assistant. While preserving and renewing consumers' original credit card habits, mobile POS machines also perfectly inherit the high security of traditional POS machines. With the power of the Internet, the bank's POS network will be upgraded to inject new vitality.

Micro-payments lead the future market for mobile payments

The future market for mobile payments is the reverse O2O mobile payment market, which is taking a leading position in the future mobile payment market with strong and unique advantages.

Micro-payment is the pioneer of box payment, a new mode of mobile payment innovation from offline to online, providing convenient, safe, complete and economical smart card service for small and medium-sized businesses. Box payment Smartphone mobile POS fully supports UnionPay debit cards and credit cards. It not only provides traditional payment collection functions, but also provides users with many value-added services such as e-book functions, product management, membership management, marketing management, convenient services and financial services , Completely subvert the traditional POS can only receive a single concept of money.

For merchants, in addition to the role of payment and settlement, the biggest role of micro-payment is to record the consumer's consumer records, personal data and information for the subsequent precision marketing data sources. Innovative payment and marketing together. For consumers, safe and convenient mobile phone credit card spending is a safe and secure choice for offline travel payment.

According to the "Report on Payment and Settlement Development in China" released by the Center for Payment and Clearing Research, Institute of Finance, Chinese Academy of Social Sciences on April 26, the transaction volume of the third-party mobile payment market reached 1,219.74 billion yuan in 2013, an increase of 707.0% over the same period of last year. Mobile payments have brought big changes from the industrial form to the business model to the entire payment industry.

The terminal has always been the eternal topic of innovation in the field of payment, who has the terminal technology who seized the initiative in the development, in the future, will certainly present a "no terminal payment, strong terminal strong payment" pattern. Box payment in the fight for the terminal payment market a series of actions, is bound to bring the entire mobile payment industry turmoil, may also arouse the same industry chain reaction.

Box payments occupy the commanding heights of mobile payments

As a company that has just been established for less than three years, box payment has always been "making everyone pay anywhere" as its corporate mission, hoping to make life easier and more enjoyable by creating new payment methods. In 2011, the box was paid millions of well-known VC investments; in July 2013, the company successfully completed the round B financing of 10 million U.S. dollars and currently has more than 200 employees and independently developed 64 intellectual property patents. When talking about the "secret of growth" paid by the box, CEO Hansen said: "Box payment only considers two things. One is how to allow more merchants and small and micro businesses to use box-paid products. The second is How to help users who use our products can love our products, like our products, and help them to spread our products. "

In addition to its perseverance in technological innovation, box payments also infuse its unique corporate culture into every detail of the company's operations, as evidenced by the box's paid logo. Box payment logo is actually composed of three "people" word, meaning that the box is a people-oriented payment and to promote teamwork, the same goal, willing to share the spirit of the fully demonstrated the importance of corporate cohesion; "not to the rules, can not be a radius "--logo looks like it's going to be a hexagon, designed to show that box payments are a pattern business, a company that has dreams and a sense of responsibility for social value, while the box pays for the logo is also the evolution of ancient coins, Linking business and finance.

Excellence in technological innovation coupled with the time-pitched corporate culture, hard power integration of soft power, box payment with its strong overall quality firmly occupy the commanding height of mobile payments, a 3-year-old company that has 300,000 businesses, credit card Man 10 million, single-day turnover exceeded 200 million, leading the mobile payment industry in the forward direction.