"Mobile browser development trend white paper" release

Mobile era, because of social dependence, the fragmentation of the time there are changes in the scene, so that people's personal needs for information has become even greater. In order to discuss how to meet the new needs of users, on May 5 at the 6th Global Mobile Internet Conference (GMIC) Tencent "Next Generation Mobile Life" sub-forum, Tsinghua University School of Journalism and Communication released the "mobile browser White Paper on Development Trends, "said that the mobile browser is now the main channel for information acquisition. Its future development must be closely linked with the characteristics of users' access to information to meet the individual needs of users and to know the user's wants earlier than the users Information, really done .

According to the "White Paper," the mobile Internet has filled up all the fragmentation time of users. People can obtain information in different scenes. At the same time, the dissemination of information in human society is more spontaneous and individualized. This makes user needs change Be more personal. Today, when information is overloaded, the problems people face are no longer "how to get more information" but "what information I want to get" and "what information is really useful."

For information overload, Ye Jun, chief product architect of QQ browser stands at the perspective of the relationship between people and information for the first time in the industry to introduce the concept of "entropy" to present information disorder in the mobile Internet era. Ye Jun said that entropy is the ratio of the total amount of information and information value, the lower the entropy value represents the more valuable information the user obtains. Due to the "multi-terminal, multi-portal, multi-social" access to information in the mobile Internet era, the total amount of information becomes immeasurable. The next generation of browsers should raise the value of information to reduce the entropy.

Zhao Shuguang, an associate professor of party committee at Tsinghua University's School of Journalism and Communication, said: "In the face of information overload, personalized search results for different people at different times and in different scenarios are effectively reduced by the next generation of browsers Entropy of the Road ", in his view, QQ browser backed by Tencent ecosystem, has a natural big data resources and social foundation, a large number of active users and user activity needs data, with customized content for the user Unique advantages.

"White Paper" that, QQ browser with the natural advantages of a unified account, and Tencent 15 years of accumulated data, you can better get through and social related information, and from the basic necessities to provide users with more convenient one-stop service. In addition, based on the diversified and multi-dimensional information needs of users, QQ browser solves the information redundancy problem of many long-tailed WebApps by building a light application platform. And its powerful X5 core and precise push technology, to quickly provide users with valid information, dynamic matching user scenarios, effectively reduce entropy.

Finally, the "White Paper" mentions that if you want to make the leap in your mobile browser, you have to change the mobile browser architecture concept: take the initiative to obtain information from the user, and change the information to make the information take the initiative to catch up with the user. Ye Jun said that in accordance with the needs of users to filter the integration of information, accurate information will be useful to present to the user, the first step users want, to the user's needs, a QQ browser to open "Let the information catch up with the user era" mission.