"My World Cup": custom exclusive event channel

The much anticipated World Cup is about to kick off in June. As the exclusive Chinese partner media authorized by Spain and Brazil national teams, Netease News Client is launching a special edition of the World Cup, assembling "one major theme + three big carnival activities" and personalized intelligence information And the unique interactive design to bring users the passion of the ultimate burst of experience, to create fans belong to the fans of the summer carnival trip. Once the version is online, it's highly recommended by Apple's App Store.

"My World Cup": custom exclusive event channel

NetEase news World Cup version upgrade to "Hey! Brazil" a dynamic little cartoon, guide the user to enter the main interface. The entire version of the boot transition is very natural, new visual. In the new version, the main interface navigation prominently opens up the "World Cup" column, including information on the fixtures, standings, scorer list and other information, and delivers the latest tournament information of the World Cup in a timely manner. In the meantime, the World Cup edition features two albums, Atlas and video were assembled in the current hottest moments, to show the passion of the stadium in the form of multimedia, to give users a superb experience.

World Cup Edition special emphasis on personalized intelligence information services, users can achieve differentiated custom. First of all, fans can choose the World Cup crown, Asia, third runner-up team, through the "personalized push" fast and timely understanding of the important World Cup information and their attention to the team, players information. Users concerned about the team, will be in the "World Cup column" home page lower right corner of the presentation, user-friendly directly to the team information page, view the relevant information at any time. In addition, non-fans of the user will not be the interference of the World Cup massive information.

Second, the Netease news client World Cup version for different levels of fans provide a differentiated event content, users can also choose according to the points of interest: hardcore fans through the topic of the event, the team topics for detailed coverage of the event, "Super Yen theory" , "Zero angle", "data cool" and other original column will present the authoritative football comment, and standings, scorer list will summarize each data for fans to provide comprehensive data statistics;

For female fans, the album "All-Star", the video "Events Highlights" brings together many handsome players, so that female netizens feast for the eyes of the general fans or users who are not very interested in the World Cup, but also through the " Easy World Cup ", the video" Daily Trivia ", Atlas" Visibility "to understand the lace news inside and outside the stadium, inventory the ins and outs of popular events, a comprehensive understanding of the World Cup from many angles.

"Fun World Cup": Guess the winner while watching

In addition to providing timely, professional and unique World Cup information, the Netease News World Cup Edition also launched the "Guess the World Cup", "Find the ball", "NetEase star card" three activities to create a closed-loop carnival experience.

After the user enters the "World Cup Section" interface, a small football flag will be displayed in the lower right corner of the interface. After clicking on the sign, the interface presents three major activities with dynamic effects:

"Guess the World Cup" event to win or lose gold coin betting competition, guess who will receive a generous gold reward, access to gold Netease news client points Mall for consumption.

"Find the ball emperor," the introduction of 200 selected football fun topic, the fans involved in the answer, answer more questions the more the prizes.

"NetEase star card" has become the lead throughout all activities, users participate in the above activities can collect 16 seeds of the team's 110 "star card", users can set up their own team to start the online World Cup. Particularly attractive is that netizens gather all the stars of a team card to win the award, the winning rate of 100%, Tesla, Smart, Volkswagen POLO car, iPad Mini, Samsung mobile phone waiting for you to come.

Overall, the most important feature of the Netease News World Cup Edition is to attract users with personalized smart reading and interactive features to create a customized online World Cup tour for users. Outstanding and unique experience designed to stand out in the same APP, Apple's official store strongly recommended.

NetEase portal mobile director Jiang Jinghua said, "We will conduct a comprehensive coverage of the '2014 World Cup', the mobile phone and the PC-side dual-platform interoperability, to provide users with a more comprehensive, more timely and more professional content.NetNewsClient World Cup Special Edition Emphasize that "the speed and passion of one hand control", it is necessary to bring everyone brings together speed, accuracy, depth of information dissemination experience, there will be surprises continue the carnival interaction, this summer, I believe that users will have a different extraordinary World Cup trip."