"Old compared with others no meaning" GJM and his "big data"

"Little Time III" at the beginning of the scene shot in Rome, and China's cultural differences, shooting out of the situation: application process more complex venues; China's cast overnight, night shift is the norm, and the European team work hours, In addition, "Europeans do things well, how to say good is how, but there are many flexible operations in the country." Guo Jingming told the Southern Weekend reporter.

Pain and cry, are done by the girl. You torture girls, is to torture the audience. Most of the audience is a girl, you only play the soft underbelly of the girl, she can feel empathy. - GJM

In 2013, the new director GJM, a year later, is already the "old director" of three films - on July 17, 2014, "Little Time III" is released.

After investors bought the adaptation rights of "Little Times", they could not find a director for a long time. Investors eventually pulled GJM off. The decisive sentence was: "It is better to spoil other people than yourself."

At half past five on the afternoon of July 8, 2014, GJM accepted an interview with Southern Weekend reporter and entered the interview on time and on time. Before his trip more than nine hours, his trip was "full." He skipped the microphone himself, saying only: "I'm fine, let's go."

For films, he is more in engineering and business thinking. He described himself as a "graduate student of video art technology", super high speed machine, splash screen, color temperature solubility, color distribution ... ... In the Southern Weekend reporter's interview, he is more willing to chat about these technical aspects The problem.

Guo Jingming denied that the "Little Times" series was a "fan movie," and his definition was "young movie." The audience was dominated by women and teenagers. He observed the joke of Chinese audiences: short sentences are more funny, not high-IQ humor; exaggerated movements are more funny and the picture is stronger.

GJM's Big Data comes from his observation of ordinary audiences wearing masks, sunglasses and sitting in cinemas. "When I saw my well-groomed laughter and the audience did not laugh, I really dribbled from the back." Guo Jingming turned around and pointed to his back and told the Southern Weekend reporter.

Guo Jingming believes that all characters in the "era" have their own shadow, and most like him, is part of Tang Wanru - comedy. Guo Jingming do not mind other people's height of their joke, he often used to "self-black."

On June 25, 2014, young directors such as Guo Jingming and Han Han attended the "2014 New Force Promotion Ceremony of Chinese Films" at the same time. The focus of the news landed on "Zero Exchange of Han Guo and Guo Jingming." "Normal participation activities like." GJM told Southern Weekend reporter. Guo Jingming and Han Han will be mind to be mentioned? GJM's answer is: "I do not like."

The first two, not laughing, crying

Southern Weekend: You sit in the cinema to observe the audience's reaction, how many times?

Guo Jingming: The first two "Little Times", we propagandized to seven or eight cities, each city I went to the cinema to see, in Shanghai, I often buy their own tickets to see. I wear a mask, a hat, want to listen to where the audience will laugh, where to cry, which point the fastest response, the most direct.

When I was filming "Little Time III", I knew very clearly what I wanted. This audience would surely laugh. That audience would surely feel sad. This is the self-confidence I did not have when I took the first and the second films. The first two, I sat in the cinema, I think the audience will laugh point, the result silence, I was a drop of sweat dripping from behind. I think the audience will cry, the result we all laugh.

Southern Weekend: What do you think the audience should laugh and they did not laugh?

Guo Jingming: Chinese audiences have limited ability to parse long sentences. Your jokes are not necessarily long sentences in long sentences. For example, in "Little I", Gu Li said: "It is the same truth that a dignified financial magazine makes mistakes in a pet magazine." I think this is a joke, but the audience does not laugh.

If you give him a very direct, for example, "Little Time Ⅲ" in the "cornices go armpit hair under the wall," very short, without analysis, immediately reached the highest point of a smile. The Chinese audience's ability to accept jokes on the body is far more than the language humor. You are exaggerating the action. For example, when Nanxiong took the security guard and put it, the audience would laugh. But you talk about some sarcastic things, especially many of Gu Li's lines, and the audience will not laugh. So in the third installment, we cut off a lot of jokes from the long sentences of Guerries. In fact, I personally like high IQ of humor. So still stay some, you can read it, do not understand forget.

Southern Weekend: The movie industry now talks about big data, so how do you analyze your fan's data?

GJM: I will be concerned about the degree of discussion of the topic of my movie, Baidu index, the relevant search volume, as well as the click ranking of various websites. Also buy some common data, such as the audience's age, gender, educational background, geographical distribution, and the highest number of days at the box office, why the box office was not so high the next day, which time of the day box office highest. These numbers we organize every week, contrast.

Data to a certain amount, you can see what everyone likes, do not like what, such as who played the screams up, which lens is the most discussed, you know the original audience like this.

For example, we have been criticized brand-name clothing, but fans like it. Everyone complains about the relationship between the girls and I, I play too much, it seems very boring, but rather the most feminine audience moved, such as "Little I", they drunk on the rooftop, in fact, is our favorite. In the following movie, you will keep the favorite part of the audience, and then desperate to strengthen it, do not like the part you go to get rid of it.

Southern Weekend: From you to write "Little Times" novels, to now make a movie, do you think the taste of novel readers and film audience, what is the difference?

GJM: Actually, I'm not so precise about what fiction readers like. There is a hurdle between writing and reading. For example, I wrote her wearing a Valentino red skirt, if it is a 40-year-old aunt, in the third-tier cities, she may not imagine that red dress image. The movie is very intuitive, Yang Mi wore a red skirt, I do not need your imagination, it is long.

The novel is actually not very calculating, generally I create a novel, read it yourself, feel funny, I feel good, anyway, you do not know who is buying your novel. But the movie audience can sample analysis, can be calculated, you will see a lot of feedback, what he likes, do not like anything.

"Tang Wan like me too"

Southern Weekend: In South Korea, because the number of female fans of musicals and TV shows, they are more emphasis on the actor, "Little Times" in beauty and beauty are focused?

Guo Jingming: to be average, to meet the audience all the dream level to complete by the male character to meet the audience all the real emotional experience to complete the role of women, their function is very obvious. What do you want to give you what, this feature is done by the male character; you do not want anything, can not stand anything, pinch you this life, this is the female character to complete.

Pain and cry, are done by the girl. You torture girls, is to torture the audience. The audience is a girl, you only play the soft underbelly of the girl, she can empathize, so the place to lay the knife, are in the four sisters, any one of the tears are sprinkled on them. To the fourth more, even worse. The fourth is a literary film.

Southern Weekend: "Sister Times Ⅲ" appeared in the number of weeks Sogo more, because the statistics tell you, when the emergence of scream sogo more?

Guo Jingming: On the one hand because he is popular, who is welcome, will give him more play; the other hand, because of "Little Time Ⅲ" plot is around him, so his playpeng. Not purely because of the screams he gets, you have to shoot him all the time, but within a reasonable range and do what you can.

Southern Weekend: Many viewers feel that Zhou Chongguang is you, some people say that Miyazaki is you?

GJM: Not at all. Zhou Shuguang is a very closed one, not a person to communicate with the outside world, he is very exclusive of commercial interviews, commercial activities, but I am a very commercial, very commercial. Gong Gong, maybe I will have some paranoid attitude or perfectionism in my work attitude, but I am not as cold as he is. I am still relatively warm person, and my life is more casual. I was breaking up a lot of my personality side, split into a dozen protagonists. Tang Wanxiang like, she is too much like me, comedy part.

Not "fan movie" is "teens movie"

Southern Weekend: From a business point of view, "Little Times" this high frequency, intensive production, where the benefits? Will not be too impatient?

Guo Jingming: Hollywood sequel frequency is generally two years or a year and a half, our first and third intervals in a year, only a short period of six months, after all, our production volume did not so complicated, so this Time is normal.

Why did I follow up immediately? Since it was time for everyone to quickly establish a brand awareness and familiarity with "Little Times." I did not agree very much. If you read one immediately, people will not have much interest. However, at that time, the film side and the investors and issuers had their own demands. I did not think it would be so painful that there was no firm opposition.

Southern Weekend: "Little Time" box office 480 million, to "Little Time II" is 289 million, less than a third.

GJM: "Little Age II" is not sold "Little I" good, freshness is part of the reason. In addition, the "era II" release has been in mid-August, students start, there will be depletion. I think 489 million is not easy to surpass, but the third part will be better than the second part, I have confidence in this point. We have some changes in the content, try something new, the audience also waited for a year, the Chinese movie market is also increasing volume.

Southern Weekend: New films gathered in July, "Little Age Ⅲ" rely on what they fight?

GJM: No matter what month you will meet a lot of films, there will always be a box-office movie higher than you, there will always be more powerful than you. Old compared with others than no meaning. Which movie do you win? I made the movie for my audience, I want to bring them a better movie, and I want to enjoy the movie. Fans of the "Little Times" are free in the summer of July, and I set the time as early as possible. As for who will be in July, you will not go and just move on. This has lost the meaning of making the movie itself.

We all win, the entire Chinese film market will flourish, not only hello, we all lost, you feel great, this only shows that China's film industry is not perfect enough.

Southern Weekend: "Little Times" is considered "fan movie", how do you define this type?

GJM: I think its success is not entirely the success of the fans, it combines a lot of elements. If you simply think the fans are fine, then you shoot one, will fail.

I think it might as well be called a teens movie, this is some type of Hollywood. Why Hollywood does not have a type of "fan movie"? Because after decades of the Hollywood movie industry system, to prove that this type is useless. Chick movies, horror films, science fiction films, these types will always survive, prove it has eternal vitality.

Southern Weekend: You take "little time", learn from other youth films?

Guo Jingming: I like to watch "Hunger Games," "Divergences," "Twilight," "Shadowspotting," and so forth on young people. Compared with traditional Hollywood blockbusters or large blockbusters targeting the adult market, you Will find their lens language, the use of music has a uniform law:

First, extensive use of super large close-up, this is the power of idols. Take the general strength of the film, the proportion of large close-ups are not so high. But in these movies above, this is the standard usage that young people like.

Second, the use of music is far beyond the normal use of movie music. In "Little Times" one or two, I encountered this problem, my producer, producer said too much music, has become a MV, which is what everyone questioned. But I do not think MV is a bad thing, MV shots, visual language is very beautiful, and even many beyond the beauty of the movie. At the same time, the hot teen albums, the movie with at least five or more popular singers sing together, "Little Time III" is the same, is also a similar hype.

Southern Weekend: It is said that you do not like "return"?

GJM: Why? I think it is okay. I can probably understand what he wants to express, want to pass on. Our age is fine, but if we really get to "after 90s" and "after 00s", the lack of a living experience may not be able to invest into this realm. But no problem as long as his flagship audience approves. It is impossible to have a movie up to 80 years old, down to 8 years old, all eaten over.

Southern Weekend: What kind of movie do you like to watch? What's the impact of making "Little Times"?

Guo Jingming: My viewpoints on the two extremes are either very visual or superbly visualized on the lens. For example, Alfonso's lens scheduling in "The Son of Man," and scenes scheduled for "Atonement" on the beach. Of course, like James Cameron, "Avatar" or Mike Bailey, "Transformers" technical level, you have that idea, not the money and technology to achieve that kind of appreciation or learning. However, some art films through uncomplicated technical means and does not consume a lot of manpower and material resources, but some very clever ideas, I really like it. As a director, I hope my movie is a visual enjoyment. Everybody mentioned "little time" anyway, at least the picture is very beautiful, I am very happy.

The other extreme is the art film, such as Europe or Oscar inside a little boring film, I will not necessarily shoot such a film, but in fact a lot of inspirational business films are absorbed in the literary film a moment or the most impressed you. Although there is not such a wide range of viewing base and commercial volume, but there are a lot of sparks is very charming.

Many viewers feel that the film's Zhou Sogo and Gong Mi is GJM himself. In fact, GJM has "broken a lot of his characters and divided himself into a dozen or so protagonists." He thinks the most like him in the film is Tang Wanru, "part of the comedy"

"To say the most: I do not like to talk about this"

Southern Weekend: The four girls have their own growth in the third, but the male role in addition to Zhou Sogo, and no decent growth?

Guo Jingming: Their growth is not obvious for the four sisters, because "Little Times" is the main character of the four sisters, others are supporting them. The movie to take care of the arc, the main arc only in the main character. The top-level screenplay must be how many of your personal appearances have the arc, even the negatives have arcs, such as "Batman", the clown, the police have the arc. However, if your ability or length can not be done, you must prioritize the protagonist's arc. Zhou Sogoung These male characters also have arcs, but relatively less space for their roles than females, which is also the layout of the entire movie. I am ambitious to do top-level scripts, but I can not do it now. In the future, I hope to work toward a better script direction or director direction.

Southern Weekend: In the past two years, you repeatedly expressed to the media: A few years ago was too young, too arrogant, so it would annoying. What made you bid farewell to that state?

GJM: In the past you face the media, a little bit different languages, that strange problem, there will be feelings of resistance. You will find, for a long time, his point of view, he asked such questions may be, he caught you the weakest place, his manuscript is the most exciting, and this is his job. You can not ask for the quality of his work for your personal feelings.

In the past will be more intense, more care about the outside world's view, now a lot of immunity, pick useful listening just fine, can express to express, really do not want to express, at most say: I do not like to talk about this.

Southern Weekend: June "2014 China Film New Force Festival", you attend the Han Han at the same time, you know that such arrangements have been surprised?

Guo Jingming: I'm fine, normal activities to join just fine.

Southern Weekend: Do you still mind now, you and Han are par?

GJM: I do not like it.

Southern Weekend: Han Han's "after the expiry of" with "era Ⅲ" happens to be in the same file release, people will inevitably put them together.

Guo Jingming: I think my best thing to do their own things, you try your best film, and strive to promote their own, that is, do it yourself, do not say nothing about this, that how, China has so many movies, everyone Choose to see just fine. Anyway, I do not like it.

Southern Weekend: Do you think the media have improved your attitude to it?

GJM: Voice of controversy is still a lot. But at least we are willing to know you, maybe I still do not like you, but I am willing to listen to you. In the past, I did not like you, even mining did not adopt you, just demonized to write just fine. I think this is a good start, but I myself have become more and more independent of what others are writing about. This status has just appeared a few years ago. A few years ago I care about what people write something, if the media like me today like this.