"Secret" ring resurgence

Text / Ning Qi

July 1 morning, no secret announced the cooperation with the Friends of the team, the two software functions and account system fully interoperate with each other, so as to achieve "access" Friends of the App Store to restore the shelves.

This is a painful "journey" like a roller coaster: a secret shelves - rapid red - secret complaints were Apple shelves - renamed no secret again shelves - again by Apple shelves - - Through the "Friends of the secret" again shelves, as well as the unknown future.

Many gloat spectators, is still looking forward to its third "was shelved."

The culprit: Secret?

The rise of Secret has promoted the rapid development of domestic anonymous applications. In an interview, Seimei Lin, the founder of "Secrets," explicitly admitted that his "secret" was due to seeing a story about Secret.

After the "secret" App shelves began rapidly popular. Despite being accused of being filled with "rumors" and "vicious slander," this accusation, on the other hand, has expanded the visibility of "secrets" and attracted more users.

Not good prospects.

On May 8, the "secret" was taken off the shelf by Apple's App Store. On May 20, "secret" was renamed "no secret" and was put on the shelves again. Only one day later, it was shelved again. June 6, Secret launched the Chinese version, named "secret", officially entered the Chinese market.

The reason for the "secret" was shelves, the industry is a more accepted argument is: Secret to Apple's official report was plagiarized. According to Lin Chengren, however, the media revealed that "secret" was not in English at the time, but its position in the social rankings of the AppStore in the United States was close to Secret, which led Secret to find his way home for cooperation, but "secret" refused to cooperate and then A "being shelved" incident occurred.

Secret secret to NetEase technology admitted that the company had "secret" talked about cooperation, and ultimately failed to reach an agreement; but the relevant person in charge of the company Pan Yinchen denied the "report", "because we in the United States think their name with We are too like, so informed Apple about, not to report them, and then they were off the shelf. "

Pan Yangchen said, "no secret" in Apple's App Store shelves, then "has nothing to do with us." It said, "They (no secret) no threat to us ... Anonymous social applications so much, we all have their own Different directions, we will not do such a thing. "

Apple did not make explanations, and no search team also did not announce the official communication with Apple, the specific reasons are not yet known.

"They (no secret) now the situation is already the case, we will not salt in their wounds." Pan Yang Chen said so.

Corvus corroboration and Jianlou

"Secrets," the red, inspired the user's interest in participation; and "secret" and "no secret" have been off the shelf, let the iOS platform quickly emerged out of other forces.

Raven, another similar anonymous social application founded by Xu Chaojun.

In the Apple App Store, Crow currently ranks very high, far more than "friendly" and "secret": In the current APPStore application ranking in China, "Crow" ranked ninth in all categories of free ranking, Ranked first in social free rankings, and "friend rank" ranked fifth in social free rankings (the above rankings originated from Apple APPStore on July 3, 2014 at 08:55, for reference only).

Apple APPStore rankings (July 3, 2014 08:55)

However, on the Android platform, Crow is not optimistic (the data below is generated on July 3, 2014, 07:35 and 07:55, for reference only):

1, in the 360 ​​mobile phone assistant, no secret downloads 1.55 million times, the crow is 70,000 times.

360 mobile phone assistant, no secret, crow download volume contrast

2, 91 mobile assistant, no secret is 1.07 million downloads, the crow is 140,000 downloads.

In 91 mobile assistant, no secret, Crow download comparison

3, in the cocoa software store, the number of non-secret downloads is 25-30 million, while the crow is less than 5000 times.

In the cocoa software store, no secret, Crow download comparison

One reluctant signature senior media official said this, "This should be no secret after being shelved Apple, Xu Chaojun picked up the leak." In its view, the Apple platform and Android platform such a serious asymmetry, a large Part of the reason is that the user's cognition is fragmented after no shelves have been removed.

So far, Netease technology has not been crows have been "shelves."

Android platform: The situation here is quiet

IOS platform was off the shelf, was forced to Road "Friends of the secret" appeared, but the Android distribution platform, there is no mystery why still "bounce"?

According to 360 mobile assistant related responsible person disclosed that the company has not received the report about the non-secret complaints. 91 mobile assistant did not give an official reply, but an insider privately disclosed to Netease Technology, the company "should" have not received a similar report complaints.

Not just anonymous social software. According to insiders, no matter what kind of application, Android distribution platform seldom received "plagiarized" complaints.

According to Zhao Dong, a lawyer with Dongyi Law Firm in Beijing, in China, there are mainly three aspects to the recognition of plagiarism: one is the source code, the other is the language and the third is the software architecture. "As for the same originality , Will not be recognized as plagiarism. "

Therefore, the application of "plagiarism" infringement finds that is not so simple.

However, Zhao Zhao lawyer also said that if a business has made a complaint to the distribution platform and produce evidence that the distribution platform needs to be informed of the complained application of the enterprise, requiring the company to deal with or to guarantee, or distribution platform to be Its under the shelves.

Written in the last:

Perhaps, in order to maintain the consistency of the product name, the search team will be on the Android "no secret" name to be modified; just, will the friendly secretary will not again be Apple shelves it?