"Three links up" Baotuan delivery price war is difficult to avoid

Li Zhuo from each reporter by reporters from Beijing

Even playing the price war for many years "three links up", Baotuan self-built alliance.

Yesterday (July 17), a "Bee Net Investment Co., Ltd." (hereinafter referred to as the bee network), an investment platform jointly established by the "three direct links", surfaced. According to the company's official website, the company was established in December 2013 by the end of a registered capital of 200 million yuan, based in Shanghai. Chairman of Yuantong Express by the chairman of Yu Yuet served as chairman of the board respectively by the STO chairman Chen Dejun, rhyme delivery chairman Nie Tengyun, chairman of CITIC Express Lai Meisong, each shareholder shares 25%.

The company's investment orientation, according to the official website description, mainly in four areas: to the express industry chain upstream industries to invest through the courier resources and express upstream and downstream resources collection, integration and integration to create express delivery intensive investment platform, Promote the application of smart express, internet of things and "cloud computing" in the "three direct links" express delivery enterprises. At the same time, we will promote the use of express smart kiosks in communities, campuses and public transportation venues under the brand name of "Bee Net"; promote the "three direct links" to play a role in cross-border e-commerce; and "Bee Net" as the focal point Procurement of various types of equipment and materials.

However, an informed source told the "Daily Economic News" reporter, the company set up early, mainly in centralized purchasing. On the one hand, reducing costs is more important, relying on the procurement scale of "three links and one reach" to promote more standardized design and production of various types of equipment on the upper and lower reaches of the express chain. "Such as trunk transport vehicles, urban delivery vehicles, there are other sorting equipment."

As early as the end of May 2013, among the rookie networks led by Alibaba, "Three Direct Links" and Shunfeng also contributed 50 million yuan each, only 1% of the shares. So what is the difference between "rover" and "bee" in "three links?"

According to insiders told reporters that the rookie network is equivalent to express the longitudinal joint enterprise, bee network is horizontal Baotuan, rookie is still in the courier industry chain upstream.

The people familiar with the above-mentioned sources stressed that the competitive nature of the "three direct links" will not change. Pricing and price war are still inevitable. They may not be as viciously competitive as before.