"Value for money" ushered in the overall major revision

Author: Hu (public accounts: old nonsense Technology or laohushuokeji)

Talking about adult supplies, some somewhat eclectic, some hidden and gray. However, the rapid development of the Internet, especially the mobile Internet, so that new wings inserted in this area, how to fly high, much attention.

Recently, the Adult Products E-commerce APP - "Value for money" ushered in the overall major revision, the "face" behind also revealed the development trend of this industry.

In addition to the daily UI iteration, rich product volume, the cost-effective revision is mainly reflected in the following major aspects:

First, the more practical after the revision, such as an increase of sex testing, up to people answers and other functions, in the provision of personalized services, closer to user needs.

Second, to break through the limitations of the mall and the community, take the initiative to create demand for users, in many cases, users actually do not know their real needs, Apple's success is to create the most typical needs of the case.

Cost-effective Initially only a sex toy vertical shopping APP, the main sales of gender health care, sex toys, sexy clothing these three products. Behind the revised version also highlights the cost-effective "personalized" core concept, to achieve close to the user's innermost real needs upgrade.

Personalized, is the real Internet thinking, is to allow users to really masters. Because of personalization, content display more dynamic, more humane. Also because of personalization, in order to make the mobile adult products captured the user's heart. For example, the test function and ability training program, the user only need to enter a few simple basic data, such as length, number of times, the background will automatically analyze and compare your sex level and sex quality, and for you to customize a to improve the quality of sex Tips for tips.

In accordance with cost-effective CEO Huang Tiancai considerations: "Listen to the user's voice to understand the user's real experience, from the user's point of view to experience the product" constitutes the core idea of ​​cost-effective App, but also for the future of adult products APP core play.

Lao Hu believes that the cost-effective revision of this highlight highlights its desire to change the traditional model of e-commerce, and ultimately create the ambition of personalized fun mall.

At present, most mobile operators still stay in the sales-oriented mode. The price-performance App opens up the communities and mobile stores, analyzes and compares the characteristics of users from the data provided by users, and formulates a series of measures for users Tailor-made "initiatives.

According to user habits, intelligent customization most suitable for the user's use of programs. This will be the future development trend of Mobile App. After all, the stickiness and charms of the community are sometimes significantly higher than the sales of the goods themselves, especially for adult-related content.

In addition, the unique privacy of the mobile terminal also allows for more cost-effective personalized gameplay.

For the majority of people, although they have long been no smell change, but the online store to buy some or pink or green sex toys is still a bit embarrassed. To understand the truth of the old Hu, really like the same clothing store wandering the adult storefront of the crowd is not common, some couples go to the supermarket to buy condoms how much also revealed a trace of unnatural it.

However, food color also, according to Maslow's hierarchy of needs, the nature of physiological needs, is to promote human action one of the most important driving force, the huge demand, the hidden Internet e-commerce has become a major channel for adult products sales. Spring water hall, blue love gradually rise, and almost all large-scale adult products chain stores have their own online store.

These "glorious" adult goods supplier business history belongs to the PC era, in this Hu will not repeat them. It is noteworthy that, PC is declining, the future belongs to the mobile era. The potential of vertical adult mobile APP is quietly blooming.

In fact, except for the price / performance ratio of adult mobile APP, which is active in the front line, lovers and other brand manufacturers are also favored by investors. Compared to the offline store, the network channels more intimate, but as a male uncle around Hu reflected, often at work or some public places online shopping, this approach is clearly not suitable for PC-side, after all, Under such circumstances, there are only a few people who can concentrate on selecting adult products.

At this time, the charm of mobile-side mobile e-commerce began to shine, and after all, the phone is more private, toilets, lounges, whichever angle which gap can complete this hidden shopping behavior.

In short, due to the privacy and special nature of sex toys, mobile phones to buy goods than online shopping erotic products shop and PC-side more comfortable, from this perspective, cost-effective team can be identified as the user's demand point. The formation of the upper reaches of an accurate community, the downstream direct use of its own channels to complete the purchase. Form a complete business closed-loop. Adult products market like a big supermarket, cost-effective selection of large supermarkets into a boutique after the filter, the user has simplified access to effective information path.

To be sure, the trend of the mobile terminal must be e-commerce plus community processing tools. When the adult supplies business is given the mobile Internet thinking, it will usher in a new world. But, at present, there is no one in the industry dominance, we are in the exploration.

Since it is exploration, there will always be success or failure. The cost-effective revision, there are risks. However, as long as the constant adaptation to the development of the mobile terminal work, it is bound to make the secrets of adult products can do much. For practitioners, all that players have to do like price / performance is be prepared to quickly catch an outburst of dividends when the mobile-commerce boom erupts.

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The author of this article is Department of Hu, reprinted, be sure to indicate the author and since the media (male: nubby technology or laohushuokeji). Can scan the following two-dimensional code attention, your concern is to share my greatest motivation.

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