"Race Bo gone, we are still in the" Shanghai 3 C store Wisdom fight winter

Broadway to produce snacks at the Taiwan food Court

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; three big 3C stores, one of the Bo Digital Plaza exit from Shanghai, the news in the industry caused a sharp response. Facing the electronic commerce step by step press, facing the not very prosperous industrial environment, 3C stores this business model how to continue? The commercial newspaper reporter has carried on the investigation for this, as last week "Shanghai business newspaper" related report's follow-up.

NEW: Adjacent to Bo business Normal

In 1999, Foxconn group Drop Shanghai and opened its first Chinese shop. Now, the flagship of the Cyber Plaza at the Liulin junction of Shanghai's Huaihai Road is sealed and officially closed. It is also the last store in Shanghai for the Cyber Plaza.

3 C stores can't get down? The new Digital Plaza Manager, just across the street from Saber, is dismissive of this view.

The west of the Tibetan South Road is Cyber digital, and the east is the new Digital plaza. The new digital origin in Chengdu, based in the southwest, entered the Shanghai market only 4 years. Tong, the head of the company's planning department, told the newspaper reporter, "Bo Digital is a leasing model, it can not withstand the rising rent pressure, so withdraw." We are own property, there is no similar problem, the current operating stability. ”

Tong also said that after the close of the tournament, there are many merchants to turn over, and led to a rise in passenger flow. "We started off with a cheap slogan, and the store rents were 15% to 20% lower than the next game," he said. In recent years our rent has not moved, the merchant is more stable, still maintain 100% of the rental rate. ”

In the face of aggressive online sales, is the new feel the pressure? How to deal with it?

In this regard, Tong that online shop burning money is a short-term strategy, in the long run always return to normal business status. "It is estimated that the pattern of burning money will be a year or two." "Store operators should insist on giving users a better experience and services, always have their own living space."

Nevertheless, the new three floors above has also been allowed to be located in KTV, catering and other forms of business.

Pacific: Xujiahui shop gives way to fashion department store

"This topic is too sensitive for us to talk about. "The Department of Public Relations at Pacific Computer Plaza, one of the three shopping malls, rejected the request for an interview from a commercial reporter.

However, the reporter still asked to find out that the Pacific Digital has recently been preparing for the transition. A person in the Pacific digital work told the newspaper Reporter: "The Pacific Digital Xujiahui two stores in order to tie in with Xujiahui overall planning, is repositioning." Recently, there is news that Taiwan's most famous prudential goods bookstore will be settled in Xujiahui, culture, fashion will become Xujiahui's two business cards. "Our two stores will definitely go to the high-end, the future may give up 3C products, transformation into a fashion department store." ”

"At present, is in the stage of investment negotiations, will soon be conclusive." "he said.

The person told the newspaper reporter, Pacific Digital Plaza in the heyday of 2002, the performance of the rising momentum to 2009 years to an abrupt halt. "It products and brands are too few, the store repeat high, the impact of the electricity business is obvious, we can only choose to give up." ”

2011, lasted 12 years, was the early visit to Zhongguancun people will go to the Beijing Pacific Digital Computer City officially closed business, and transfer of property rights to Peking University.

However, the person pointed out that the Shanghai Pacific Digital Three stores are owned property rights, "there is no closure, the withdrawal of the problem." Just think about what commercial real estate does. ”

Broadway: Turn into multiplex shopping center

"We don't have the idea of a small community store. "The transformation of the digital video game is to open a small community 3C shop, providing IT products after-sales service and accessories sales, in this respect, Broadway Public Relations department clearly said no similar strategy.

However, the country's largest it stores are also speeding up the pace of transformation.

Aroma-filled, elegant environment, last year with the "Taiwan food Court" stationed, Broadway Xuhui Shop presents a completely different scene. Broadway President Cai Mingxian told reporters that in order to adapt to market changes, Broadway will be transformed from a single it store into a "technology + food + fashion" complex-style shopping malls. "The newly opened food court in Taiwan is the beginning of our transformation." "Cai Mingxian said.

"Broadway has not stopped the pace of expansion, our plan is to build 50 more stores in 5 years." Broadway Marketing department told reporters. However, simple it stores are difficult to meet the needs of consumers. To this end, Broadway launched a complex market transformation plan.

"Pudong Broadway opened a large sporting goods store, Broadway Xuhui Shop introduced the Taiwan food court, the adjustment has been in progress." "The manager told reporters," It stores diversity is a global trend. ”

Commercial newspaper reporter in Broadway Xuhui shop, to Taiwan food as the theme of the food plaza accounted for the 5 floor of a floor, the introduction of 25 special snacks. "Surrounding office buildings, the food court not only solves the problem of white-collar catering, but also led to the popularity of it stores." ”

It is understood that this year Broadway Xuhui store underground floor will also be adjusted according to the pattern of the Eastern District of Taipei, the introduction of desserts, bread baking, American and Italian restaurants, etc., shaping the eastern Taipei trendy fashion sense.

Taking stock of 3 C stores in Shanghai

A sharp drop in the Cyberport area

Started in Suzhou, friends of the digital Port January 30, 2010 settled in Shanghai Putuo District. At present, its operating area from the opening of the three floors down to the current half of the floor.

Ding good electronics Mall thin body

Dominates the northern market Ding good Electronic mall also entered the Shanghai market in early 2010, is located in Luwan Dapuqiao Business Circle Day Moonlight Center square. But since the beginning of the 2011, the main store in the day-Moonlight Shopping Center is located in the B2 of the mall in the store all the cabinet, closed, and ding good Electronic mall B1, shop shops also have to withdraw the phenomenon of the cabinet. Ding good electronic mall business area of substantial downsizing, shrinking area of more than 80%.