Radio and television preparation 3D TV pilot Sony-all professional civil market

Sony's 3D strategy is "from the lens to the living room". CFP map in Europe and the United States daily 3D channel, China's 3D TV programs are brewing, the problem of lack of content shows a glimmer of light. SARFT deputy Director of Science and Technology, Deputy chief engineer Du Baixuan in the "Sony 3D World" Conference revealed that China this year certainly some areas of the test broadcast 3D.　　This is the opportunity for 3D TV makers, especially for the industry-wide Sony. Sony is the only company with complete process equipment and technology for filming, programming, content delivery and terminal playback, according to Sony insiders, and many units have sent invitations to Sony in the hope of providing equipment and technical guidance. And Sony's focus in the professional market after this year is to push the transition from HD to 3D.　　Meanwhile, Sony's 3D TVs and Blu-ray products have also been listed in high profile. 3D Pilot in the year Sony (China) Co., Ltd. Consumer electronics business Home display product director Achine said that 3D content in China is indeed in the initial stage, as far as it is known, the domestic continuous promotion of standard-setting, which will help to promote the development of the 3D industry. "Overseas television and film companies have already prepared a lot of 3D of DVDs and TV shows, and we started selling 3D TVs and Blu-ray products in June, which will provide 3D content." Du Baixuan said that the United States, the United Kingdom and Japan and South Korea and Singapore and other countries are actively engaged in the 3D TV channel and platform construction, especially in Singapore four platforms involving satellite, ground, cable and network television, etc., 3D technology is basically forming. Du Baixuan revealed that radio and television are also brewing standards, specialized organizations to study the 3D standard problem, "This year China is sure to have some regional test broadcast 3D TV." "Sony China Professional Systems Group program production marketing digital film Machine and high-end program production development Room senior manager Han Yuoming said the company has the full range of equipment and technology, but also in the broadcast of radio and television test areas to provide technology and equipment. "It's not too hard for us to launch some small camera operations to make 3D programs," he said. 3D requires two machines to shoot, TV stations to put small camera equipment, plus 3D of technology, for them the cost is the lowest. "Sony occasion industry chain takes all the Sony's 3D strategy is" from the lens to the living room ", the value chain of the various links in the bag.　　Sony said the company hopes to achieve 1 trillion yen ($ 10.73 billion trillion) in the size of its 3D business in 3 years. Han Yuoming said that Sony launched 3D production, theater screening and other aspects of 3D equipment and technology. "We can provide the full range of technology and experience, while other enterprises are focused on one of these, then a project by a number of enterprises to do, it involves the convergence problem." Integrity is our sole advantage. Sony has also launched 3D TVs and Blu-ray products on the civilian side, with a price of two 55-inch and 46-inch sold in China in June, about 27,000 yuan and 21,000 yuan respectively. Compared with other 3D products that have been released, these products also have 2d-3D conversion technology, distinctive is the emphasis on viewing environment changes, loaded with unique anti-stroboscopic technology to solve the 3D long time to watch the dizziness, eye fatigue and other problems. Sony power to lift the "national 3D movement" since May, Sony will be in the domestic launch of hundreds of stores have the experience of the project, to provide more content. In addition, this year Sony to use the industrial chain advantage, and FIFA to create a "3D World Cup", using its 3D equipment for the World Cup 3D shooting, production. In the domestic stores to provide 3D World Cup experience. Wang Haiyan newspaper reporter Wang Haiyan intern Seng