Radio and television set up a tariff war

(reporter Giolikun) bcc spread yesterday announced that from January 28, the national handheld TV CMMB encryption processing, CMMB will officially start charging. The company's plan this year is to develop 10 million users, yesterday's latest incentive is to start from now on the national "Eye Color China" business-through to 16 of terminal manufacturers of high subsidies, consumers as long as the purchase of the built-in "eye color China" business terminals (mobile phones, MP4, GPS, netbooks, etc.),　　Can watch for 3 years at a very low price even for free, and roam the country. CMMB is a radio and television-led handheld TV standards, BCC spread for its operators, eye color is its brand to build. BCC Communications general manager Sun Chaohui revealed that as of January 28, CMMB has achieved network coverage in 282 cities, and will cover all the city before March 31.　　At the same time, CMMB plans to develop 10 million users in 2010, and the next 5 years target is more than 100 million users. In order to open up the market situation, the company formulated the promotion plan is to the key Terminal Enterprise 3 years 162 yuan tariff subsidy. Previously announced CMMB fee standard is 12 yuan/month, or 3 years to pack 300 yuan. And through the subsidy, users to watch CMMB handheld TV 3-year packaging fee as long as 138 yuan. In this way, encourage terminal Enterprise will CMMB terminal and monthly function fee package sales, users at low prices or even free way to watch TV, which depends on the end of the manufacturer's promotional efforts.　　It is reported that the current patriot, Hisense, St 16 key terminal enterprises have been subsidized. The concern is that, in addition to broadcasting six sets of TV programs, eye-color handheld TV is launching film, finance, navigation and other value-added services.　　For example, the navigation service has already opened trial business in 10 cities including Beijing. In addition, Sun Chaohui revealed that its cooperation with China Mobile CMMB handheld TV business, starting from February will be officially in 24 provinces first line, March 31 before the rest of the provinces will be online.