Radio and TV regulation box has unexpected effect; telecom operators ' IPTV benefit OTT strategy change to

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Absrtact: Radio and television initiatives have affected the strategy of telecom operators to embrace the Internet in a comprehensive way.

SARFT on the Internet box "history of the most strict" control ban in the industry fermentation, from June to July, the successive introduction of a number of restrictive policies, so that the Internet set-top box enterprises quiet.

And for the telecommunications operators of IPTV business, the news and publication of the SARFT set off the regulation of the storm let them have "unexpected joy." In the past two years, the Internet box in the market rapid development, volume expanding, telecom operators of IPTV business will inevitably be impacted. From this point of view, the clean-up action on IPTV is positive. But the radio and television initiatives have also affected operators ' efforts to promote a comprehensive embrace of the Internet. China Telecom recently released its Wisdom home brand new product "Yue Me", which Yue me box is particularly concerned about, in fact, Yue me box with the original idea has changed, from the Internet box "step back" to become OTT IPTV set-top box.

Internet box restricted

IPTV and digital TV boxes benefit

"Starting last year, there was a lot of Internet set-top boxes, which had a big impact on our business development," said one provincial telecoms operator responsible for the IPTV business.

These Internet boxes not only provide on-demand function, but also provide the TV live function to the user through the software, the app and so on, actually is almost identical with the service which the IPTV provides. More let IPTV feel the pressure is, the Internet box will be a huge amount of Internet video resources moved in, "but some of these resources are not copyrighted, and is irregular." ”

2011, SARFT issued 181th documents, clear box must be in cooperation with the license holder, can not have other access to the Internet channel, can not connect with the network operating enterprise database. But in fact, the document's provisions have not been really implemented, a large number of video sites made by self-made even netizens uploaded programs, as well as the commercial organizations privately bought from overseas Internet programs are continuously through the box into the user's television.

Recently, Sarft shot: Stop the Internet box time shift, back to look at the function of the line did not obtain the domestic performance of foreign film and television dramas, micro-film, network play; clean up any pre-installed, download and install non-Internet TV Content Service Licence Party audio-visual application app, etc., will make the Internet box competitive advantage greatly reduced. If the contents of the Internet box will be limited to the content of the Internet TV licence business, its appeal to users will undoubtedly be greatly compromised.

"The mainstream Internet box in the market, I have installed." From the recent situation, the contents of these boxes are greatly reduced, look back, live broadcast functions are basically canceled. "The operators said.

Streaming Media Network CEO Zhang Yanxiang said that, in the short term, SARFT regulation of the development of the business is advantageous, for IPTV, digital TV, there will be more time window period. "In the long run, internet television is not going to be a hit, because Sarft's starting point is not to prop up an industry by attacking internet television." "Zhang Yanxiang said.

Three Nets fusion expert Wu Chunyong also held a similar view, in his view, IPTV and two-way interactive TV set-top box is the most direct beneficiaries, "in the long run, if the effect of this round of regulation, the future for the Internet TV box, OTT, smart TV are positive." ”

Radio and television tighten control

Operator platform Policy Adjustment

For telecommunications operators, they want to further enhance their position in the user's home, hope to build a smart home open platform to provide family information solutions.

Recently, China Telecom has "fallen in love with TV" (Cntv and Pak-Tong joint ventures, operating the country's only IPTV central broadcast control platform, as well as terminal manufacturers, chip manufacturers and channels, such as the establishment of a smart Family industry alliance, and will launch a new smart home product "Yue Me", which includes Yue me box, Yue me gateway and the Me TV.

What is "Yue me"? According to China Telecom, it is a high-definition live, is a massive video, is a smart home, health care, is the people's livelihood applications, is wearing equipment, is online education, is a TV shopping, is a seamless high-speed internet, but also intelligent multi-screen interaction. From this we can see that telecom operators fully embrace the Internet's determination and want to occupy the user's living room.

In which the box assumed an important responsibility, "operators want to build a more open service platform for Partners to provide open interface, upstream and licensing cooperation, downstream and terminal vendors, as well as with value-added service providers in the box terminal embedded content, applications, games and so on resources, To meet the needs of users ' home informatization. "said the operator.

The SARFT crackdown on the Internet box, but also to a certain extent affected the Yue me box. "Actually, the Yue Me box has changed compared to the original idea. One insider told reporters. It is reported that China Telecom originally wanted to be Yue me to create OTT set-top box, "China Telecom wants to build such a platform in the family, which integrates video, application, and these boxes can be purchased from the terminal manufacturers." ”

Now, China Telecom launched the Yue Me box can only be called Ott IPTV box, "is actually back to the nature of IPTV." ' Falling in love with TV ' will provide on-demand program sources as well as part of the live broadcast, if Yue me to the landing, but also telecommunications province companies with the local radio and television organizations to discuss. ”

There is also a point of impact, the telecom operators in the procurement of set-top box terminals have full autonomy, but now it is not so, "at least the box products to be recognized by radio and television." ”

"Now radio and television on the control of a very tight, take the EPG (Electronic program menu), the release or change to the licensing side to dominate, as well as the first page of Internet television, but also strict control." "said the person.

Related reading:

Liaoning Fuxin Radio and television stop IPTV experts said the practice "very original"

Recently, Liaoning Province Fuxin Culture radio and Television Press and publication Bureau (SMG Bureau) formally to Fuxin Unicom issued IPTV processing advice, once again called the regional IPTV business.

Fuxin Bureau, in the case of Fuxin Unicom, does not have the information Network Transmission audio-visual program license and does not belong to the development of IPTV pilot areas, still unauthorized to carry out this business, is a clear violation of the operation.

However, the Liaoning Fuxin Bureau of the practice of halting IPTV, experts hold different views. Wu Chunyong that, whether from the policy or industry development level, such a stop is a relatively primitive approach, but because IPTV and local cable television has the interests of contradictions. In fact, in addition to the ban, do their own three-net integration of the pilot work more feasible, protect vested interests, rather than the three nets to do better than the pilot learning to learn more important. "The State Council is encouraged to do triple-net integration, by 2015, the national pilot is ripe, is expected to fully release the triple-net integration, this kind of local protection will not work at that time." ”