Radio via wifi into wireless internet

"Telecommunications Industry Network" (reporter Zhao Yan) after a year of twists and turns, although the May approved Beijing three-net integration program at the policy level is still slow, but the market has begun to move quickly. Recently, song Hua Cable in Beijing launched a wireless broadband TV business-"Song Hua Fei", for the ipad, smart phones through radio and television WiFi hotspot and two-way set-top box to provide high code streaming video services.　　According to the reporter understands, the song Hua Fei sees the first WiFi hotspot already in the Beijing seabed Fishing Peony Garden store successfully deploys. There is no doubt that the introduction of song Hua Fei highlights the determination of radio and television to enter the mobile Internet, more importantly, radio and television in the field of wireless Internet will become the telecommunications operators friends, opponents, or superior leadership?　　There is also great uncertainty. To enter the mobile internet It is understood that the song Hua Fei Vision business based on the cable network, for the family and public places, with smartphones and tablets for the terminal.　　In the public place uses the fusion broadcast and the WiFi mode, in the family uses the interactive VOD way, causes the television terminal number from the single television to extend to the mobile user.　　No doubt, the business shows that radio and television have turned their sights on the mobile internet, and, as Liu Guanghua Cable said, the concept of the song Hua Fei is to introduce radio and television services into the mobile Internet video field and extend the TV terminal to the smartphone. While smartphones are a bullish target for telecoms operators, the move has been recognised by the communications industry. China Telecom Shanghai Research Institute expert Hu Shiliang said, the song Hua Fei sees the business to represent the radio and television in the new business domain exploration, to the triple net fusion has the positive significance. "Apart from other factors, this at least shows that radio and television are aware of the importance of mobile internet," said Zhigang, a telecoms expert.　　"and the broadcasting industry has dubbed this" Pioneer ", Shandong Radio and television network Li Yu said, for the cable television network, there is no wireless network to make up, is always a short board, cable network +wifi is a radio and television network development in a direction, to some extent to make up for the cable network can not move the lack of song Hua here in the front. In the broadcasting industry personage sees, the song Hua Fei sees the business will create the new profit pattern. For example, and merchants to launch a business-to-business model to the merchant fees, increase coverage of mobile viewers can increase the advertising price, or new mobile screen for advertising business, can provide paid VOD services.　　From this point of view, the introduction of the song Hua Wireless Broadband TV is a three-network integration of a very pragmatic innovation program. Despite a lot of recognition, it is not optimistic that the pioneer business can be scaled up across the country. Streaming Media Network CEO Zhang Yanxiang in the "Communications Industry newspaper" (net) Interview said, "Song Hua Fei As for other places have reference, but whether the size of the development depends on the environment of cable itself, personally think it is difficult."　　"He says it depends on whether there is money in other places to invest, there is no reasonable planning, the current network situation, the local operational capacity and so on." Can you share a cup of soup for telecom operators, perhaps more noteworthyIs song Hua Fei depending on the business behind the radio and television layout of wireless network intent, which in the WiFi battlefield in the Battle of the three major telecom operators in terms of what it means? In this respect, Zhang Yanxiang said, "This business will form a certain impact in individual places, but will not affect the entire telecommunications competition." After all, radio and television division of the pattern, it is difficult to enable them to form a unified replicable business. Li Yaohua, a researcher at the Telecommunications Research Institute of Industry and Information technology, said the same thing, "if it is the Beijing song Hua family, it has little impact on the entire telecoms market." If many cable operators will do in the future, may bring a certain impact, but the premise is that radio and television to put a lot of work to do in place, such as network construction, operational services capabilities, this is not two days a day to do well. "And, carefully analyzed, in the WiFi technology implementation, radio and television also have no advantage, as we all know, the deployment of WiFi to rely on the cable network, and radio and television currently does not have a nationwide network." "After all, Wi-Fi is only access, and if you want to take advantage of the competition, it's about the backbone," said Liu Tao, a researcher at the Telecommunications Research Institute of Industry and Information technology. Three nets to the attraction of radio and television, is that he can use very rich Internet resources, but radio and television do not have their own backbone network, to access Internet resources, can only use telecommunications network. "In the way of business realization, the core of the business is to allow users to have WiFi hotspot areas in public places or home through the smart handheld terminals to watch dozens of TV programs." First of all, whether this approach meets the needs of users is debatable. Some people questioned the microblog: "If the target customer base is a restaurant diner, how much time are they watching TV?" "Second, if song Hua Fei sees the business selling point is only the television content, the attraction to the user is limited." Some users say that the vast majority of mobile phone users are now directed to the content of mobile Internet. There are very few users in order to see the TV-run business. "And the business will also have an impact on the television and radio business, which will divert the business," said Zhigang, a telecoms expert. "On the other hand, the song Hua uses the fly to see the business and the cable bundle provides the video service, may reduce the IPTV to rob the cable television user the lethality."　　However, the Beijing telecom operators who have just been granted the IPTV business do not seem to care very much, Beijing Unicom insiders told reporters that the business will be to some extent rob the IPTV market, but for the entire radio and telecommunications competition pattern has limited influence.　　Cooperative response to Internet challenges in fact, whether radio or television or telecommunications, there is only one reason for the layout of WiFi-the expansion of mobile Internet access channels, since radio and television in the short term can not be a threat to telecom operators, but also difficult to change the competitive landscape, then at this point, they may cooperate. Liu Guanghua said, radio and television channel grafting to WiFi, broadcast mode to provide high-quality video services, free of traffic burden, and telecommunications operators of WiFi integration, will be after the 3G era plus "I" the trend of service。 And in the three-network integration market forces continue to promote the environment, telecommunications and radio and television can cooperate to jointly develop a broad mobile internet blue sea market.　　With the gradual improvement of 3G network construction and the rapid popularization of intelligent terminals, the value-added applications of mobile Internet also have great potential space.　　Du Baixuan, deputy director of SARFT Science and Technology Committee, said the key to "triple-net integration" is openness and encouraging heterogeneous competition. Although the cooperation of radio and television telecommunication faces the system, interests and other obstacles, but in the market has also carried out a breakthrough: Tianjin Unicom and Tianjin Radio and television cooperation launched the IPTV, into the Nankai District community, residents can be paved through the new fiber-optic broadband network, to watch the transmission of 63 sets of TV programs by optical fiber broadband networks. Shenzhen Telecom and Shenzhen Radio and television Group in this year's World telecom date signed a strategic cooperation framework agreement, the end of 2012 to fully realize the fiber to households. May 12 This year, the Song China Cable issued a notice, and Beijing Mobile signed a strategic cooperation agreement.　　According to the content of the agreement, the two sides will cooperate in each other for product agency, resource complementation and resource sharing three.　　Therefore, perhaps the "Song Hua Fei View" behind the radio and television and telecommunications operators interaction, is the focus of attention. The stone of his mountain. The integration of the developed countries ' operators the United States: three big cable TV operators sharing WiFi network The United States three major cable TV equipment operator Cablevision, Comcast and Time Warner Cable have agreed to allow their high-speed Internet users to roam freely in the WiFi networks of three operators. Users can get WiFi from the three cable operators without the extra cost of any WiFi terminal, such as Iphone,ipad, BlackBerry or laptop computers. There are thousands of WiFi hotspots for three operators.　　The Cablevison company points out that the three big cable operators sharing WiFi Services is a very meaningful move. Japan: Telecommunications operators to promote the integration of smart phones DoCoMo launched smartphone XperiaX10, the second-largest operator KDDI also launched ISO1 and ISO2 two kinds of smartphones, SoftBank launched smartphone iphone. The three largest mobile communications companies in Japan launched a number of mobile phones, in addition to the call, 4-5-inch color display screen can display touch keyboard, with a variety of computer basic software, and computer functions, but also receive NKH television digital TV.　　It is commendable that the price is not expensive, are around 50,000 yen, belonging to the normal consumption of ordinary Japanese, marking the integration of Japan's three networks into a new stage. France: Triple-net integration benefits the three nets integration, in Paris has already become a reality, each month users need only 29.9 euros, you can enjoy more than 100 free TV programs, speed up to 20M broadband network and more than 50 countries free long-distance calls. and the ThreeNetwork unification, if users have other needs, you can also choose the free pay package, in the above basic projects enjoy more value-added content. Pyramid, a market research institute, said that by 2014, as French operators sped up their investment in fibre-optic networks, more than 50% of households would opt for triple-net Integration services. In addition to price advantages, convenience is the third network of consumers to favor the integration of the service another reason.