Rambler: Mobile Internet creates a new wave of multimedia speakers ' consumption

The company's main products are multimedia speakers, headphones and car audio three categories.　　Analysts believe that the rapid development of mobile internet will make multimedia speakers market size and growth rate beyond the traditional understanding Jiang Yiman want to let the stereo in the Morning "Avatar" alarm clock to wake you? As the function of the speaker is more and more diverse, people have to be impressed. February 5 in the SME market Stroll (002351.SZ) on the first day of the opening of the opening price of 33.50 Yuan, after the company's shares rose to 42.42 yuan.　　July 2, the unit received 32.08 yuan.　　In a number of stock prices have fallen in the background, the price of the walkers can be maintained in more than 30 yuan, visible market for the domestic multimedia speaker "Boss" of all ages.　　Recently, with the company's cooperation, we can also see the domestic speaker factory in the promotion of brand efforts.　　Working with Apple to make a profit limited use of the iphone, itouch products consumers will know that the two products themselves have playback function, but the volume is limited, if there is a high quality of music to appreciate the demand, external speakers are still indispensable. "This is because, the speaker principle decided, excellent acoustic quality, must accompany certain volume, weight and power consumption, high-quality speakers can not integrate into consumer electronics products."　　"said one industry insider. It is understood that the Walkers have also developed M35, M360, M500 series, and obtained the certification of Apple.　　For example, the M350 is a digital stereo that supports ipod products, with built-in FM radios, clocks and alarms.　　Perhaps Apple's high profile and the fashion image of young consumers, in addition to the walkers, international brands such as Philips, Logitech and other multimedia speaker manufacturers also launched with the iphone, itouch supporting multimedia speakers. "The Walkers cooperate with Apple, on the one hand its speaker products can be displayed in the Apple Store, on the other hand can be shipped to Apple in batches."　　"Long-term attention to the multimedia speaker Industry Frost & Sullivan Consulting Company Information and communications technology consultant Ti Yu East July 1, the first financial daily newspaper" financial quotient "reporter interview.　　Despite being backed by top companies like Apple, don't assume that companies that work with Apple can get a lot of oil. "Apple's control of the terminal is very strict, the profit margin for the partner is not very big, and this kind of product is not too big for the company."　　"Ti Yudong said. In his view, the goal of the walkers and international big-name cooperation, including Apple, is not to make profits, but more importantly, the "boat to sea" approach can be used as a "shortcut" to enhance the brand of the company's products.　　With the fashion of Apple products placed together, the number of products can be stained with "light." Headphones and car stereos are expected to be the next person to live on the speaker started, the company's main products are multimedia speakers, headphones and steamCar Audio three categories, currently in the domestic market occupies the first position.　　The data from the global Multimedia Speaker Industry Research Report (2009 edition) shows that the market share of companies in China in 2006, 2007 and 2008 is 22.14%, 25.27% and 26.34% respectively, showing a trend of increasing year by year. It is understood that multimedia speakers in the company's main business proportion has been accounted for the "big head."　　2007, 2008, 2009, multimedia speakers business accounted for the proportion of operating income is 97.23%, 97.28%, 96.72% respectively. Analysts believe that 2009 accounted for a slight decline, mainly because the company gradually expand the headset business.　　Data show that in 2009, the company's headset products brought by the operating income of 14.8887 million yuan, accounting for the company's operating income of 2.19%, and in 2008, the headset brings the income of only 9.0822 million yuan, accounting for more than 1.34%. Behind this is the development of China's headset market, capacity is expanding every year. A set of data can prove: 2005, China handset market sales of 210 million, 2007, reached 360 million.　　Oriental Securities is expected to continue to maintain a fast growth trend in China's headset sales in the next few years, with 2010 Chinese headset sales reaching 750 million, with a 15% growth rate expected in the next three years. In addition to headphones, with the rapid development of China's automobile market, car audio as its ancillary industry has also emerged rapidly.　　Oriental Securities analyst Chen that, according to the current auto market development speed, China's car audio development potential is enormous. It is understood that the company began to produce car audio products in 2006, is still in small production stage, less revenue.　　2009, the car audio brought the operating income of only 2.4302 million yuan. Zhangwendong, chairman of the company, whether it is the field of headphones or car audio fields are hidden opportunities.　　He believes that the field of headphones has been a mixed bag of conditions, where there is a great opportunity to hide; China has become the world's largest automobile manufacturing industry, but the car audio field has remained in the last century level. In fact, both car audio and headphones, compared with multimedia speakers have a higher gross profit margin.　　2009, the gross profit margin of multimedia speakers was 32%, while the gross profit margin of headphones and car stereo was 34.57% and 57.5% respectively.　　It is understood that the company to raise funds in addition to an annual output of 8.6 million sets of multimedia speaker construction projects, will also be put into an annual output of 2.7 million sets of High-performance headset products project.　　Analysts believe that in the future, the company will make full use of multimedia speakers have accumulated experience and competitive advantage, and gradually increase the headset and car audio field investment, the two business is expected to come from behind, become the company's new profit growth point. Mobile Internet brings development opportunities the rapid development of the mobile internet will makeMultimedia speakers market size and growth rate beyond the traditional understanding.　　It is understood that the general view, multimedia speakers are computer accessories, but with the advent of the mobile internet revolution, the IPhone, itouch and other new consumer electronic products into the high-speed development period, the corresponding led to the growth of supporting multimedia speakers.　　Lu Shan that the walkers can seize the new wave of consumer electronics spawned by the mobile Internet, this is partly because the company has built a strong brand and image among young consumers, and on the other hand, sound quality and design have always been the strength of the company's products, which is a key factor in chasing fashionable consumer electronic speakers.　　Although the prospect is attractive, because of the fierce competition in the multimedia speaker industry, the walkers have to face the competitive pressure. The current a-share market involves audio companies mainly Canton Echizen (002045.SZ), Song ER Acoustics (002241.SZ) and so on.　　Among them, Canton National Light main products for speakers and speakers, song ER acoustics main products include micro-microphone, portable audio products. Looking at the gross margin, the rambler above.　　To 2009 years of data, the Rambler's gross profit margin of 32.13%, than the Canton State Light, song er acoustics of 27.51% and 23.44% gross profit margin, respectively, high 4.62%, 8.69%. "For the walkers, to face the homogeneity of the competition, the domestic speaker market, the price sensitivity is still relatively high, which is why shanzhai, parallel imports can have so many buyers of the important reasons." At the same time, the company has to face the challenges of overseas corps, how to face the challenges of these giants, is a rambler to think about the problem.　　"Ti Yudong said.　　A recent stroll released by the first quarter of 2010 reported a quarter of the company's operating income of 187 million yuan, a 11.63% increase in the same period last year, net profit of 28.3 million yuan, compared with the same period last year 25.06 million yuan growth of 12.96%.　　Risk tip: The iphone and other new consumer electronics products in the market growth period, the corresponding multimedia speaker industry competition has not been stable, there is the risk of a decline in gross profit margins due to fierce competition. The risk of rising raw material prices. If the main raw materials transformers, speakers hardware, wire, plastic raw materials, MDF and so on a large range of price increases, there is a profit less than expected risk.