Rank unstable stationmaster how to survive

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From the recent Baidu update, the spread of the site is very much. by K, down the right, ranking off and so on are not strange to see much. No matter what the purpose of Baidu adjustment strategy, for most of the site for the webmaster or site to promote optimization for the position of employees, can not afford this rise and fall of the toss. In particular the regular website, even if manslaughter may be recovered. But a few days no income let oneself how to do, ranked off the site no performance how to explain with the boss.

Subdivision Branch Station construction

Although Baidu is now a big blow to the station group, but the official has not been standardized "station group" description. Rely on a website to survive, especially has not yet played their own brand of the site, no matter how huge traffic, are dangerous. This line may break at any time. The establishment of a number of similar sites, although good, but due to the wide range of sites, to care too much waste of manpower, energy. According to the characteristics of the business classification, but better to optimize the business of the long tail words. This can also be a better way to avoid being killed, not to let the performance become 0. Of course, if all by K, that can only count your bad luck. One thing is that we should not operate the site group of these sites, to their own independent operation, now Baidu in this respect is more sensitive.

Relying on large website platform

No matter how the rules change, the big web platform always sits there steadily. Every time a personal station by K is very, you will find that the line to the front are those big site inside pages. In advance of these preparations, on the one hand, can promote the site, in terms of the prevention of changes in the rules of the time users can not find your information. In particular, enterprises, now many enterprise platforms have to the enterprise dedicated two-level substation, the function is very complete, there are free also have fees. Different industries have different choices, generally based on the site in the industry's ranking of the stations to choose. The probability of a big site being k is almost no, so maintaining this standby can also reduce the survival crisis to a certain extent.

Storing user resources in a variety of ways

Many sites like to do one-time, the user came to go, and no one knows who, who can not find who. Now the interactive site provides a very good way to store users. For example, microblogging, QQ certification blog has concerns about the function, QQ can also directly add users as friends. As long as the usual storage of customers, do a basic maintenance, a large customer base, even without a search engine, you can survive profitably. No matter what kind of network marketing methods, the ultimate goal is for the user resources, early to do this, the road will be more and more good to go.

Advertise your Brand More

Many webmaster in the promotion, in order to search engine weight effect, are like to promote the business name. For example, our company is the website construction, all to "Shanghai website Construction" to publicize, wait until ranking dropped, users do not know who you are. People who have done the local site know that there are many conversions from the company name, this user is not only more and conversion rate is very high. Therefore, in the publicity, promotion of the time to increase their own brand exposure rate. Baidu down the right time, the weight is lower, because the company name competition is low, generally can still maintain the first, to avoid the best flow loss.

Using a variety of marketing methods

Simply rely on SEO has gradually been dying, and SEO with the fierce competition, the cost will become more and more high. To test more than a variety of other advertising methods, such as bidding rankings, advertising, website cooperation and so on. As long as the test can be profitable, should be enlarged to do. Diversified network marketing, will not be for some reason to destroy the site.

Network construction, simply rely on a platform is not stable, as the saying goes, "Mountain will fall," as far as possible, the resources dispersed, dispersed user sources, marketing methods dispersed. To stabilize the development of good websites, but also conducive to the long-term development of the site. This article by http://www.shyutai.com original release, reprint please indicate the source, thank you.