Ranking absolutely not enough as the fundamental core of SEO

Absrtact: A lot of webmaster friends in and I communicate when will ask Baidu SEO how to do Baidu seo ranking skill is what such a similar problem, this is a very big problem, I believe that we are very difficult to answer, but is definitely our most eager to know the exact answer

A lot of webmaster friends in and I communicate when will ask "Baidu SEO how To Do" "Baidu SEO ranking skills" Such a similar question, this is a very big problem, I believe that we are very difficult to answer, but definitely is our most eager to know the exact answer question. Ask this question friend actually and I before to SEO completely have no directionality and controllability, this is very scary, because if for SEO has no directional and controllable sex, we will inevitably become a SEO laborer, every day dry people's work, take a meager reward. According to my observation and I have the same webmaster there, so today I write this article is to alert themselves, but also to give you a little inspiration, so that we have a clearer understanding of the core of SEO.

Traffic is the core of SEO

Most people do seo, easy to ignore our original intention of doing SEO, that is, I said earlier the SEO core. We can calm down to think about it, our site to do SEO is the original intention of the ranking? is the flow or conversion rate?

On the surface, Site SEO optimization is the most direct goal is to rank, the ultimate goal is to get more conversion rate, access to customers and benefits, and from the search engine to get more quality flow is only a middle process, so many people selectively ignore the flow of part, And it is precisely this optional part of the neglect is the core of SEO. Because the promotion of conversion rate is not fully counted as SEO category, it should be counted as the scope of the operation of the site, just because in recent years we pay more attention to the site's various parts and SEO combined will produce a "conversion rate is the core SEO" error, and we do rankings, ranking higher, the flow must be greater, The website only has the flow to talk about the transformation income, therefore the rank absolutely cannot be the SEO fundamental core. After figuring out the SEO core, what we have to do is to optimize the targeted, to the specific level of implementation to obtain more search traffic:

1, keyword selection and layout research, strategic drainage.

To get more browsing, you need to have a strategic choice of keyword optimization, for example, our large portal site, only focus on the Hot keyword optimization is certainly not enough, one is because the heat of the word competition is big, bad to get good rankings, do up there is also the possibility of instability, in addition to the high weight of the portal site, Content Page rankings will also be very good, do not take advantage of this congenital advantage, is definitely called waste. Long tail keyword research and hot key words are very critical, which key words can bring considerable traffic, and bring benefits to the website SEO is worth to study, strategic drainage needs we are very good grasp this degree, such as the site early we want to do long tail words, by the long tail ranking constantly accumulate flow and weight, Then the medium-term continuous optimization of hot words, the use of hot words to increase the flow of weight, and then in the construction of long tail word drainage, repeated strategic guidance is the best way.

2, high-quality content construction, long tail key words drainage.

Through keyword research, and then for the construction of key words quality content, pay attention to the use of content to attract users to browse the information they want to know, the specific operation should pay attention to the use of internal articles for long Tail keyword optimization. For example, I am doing SEO-related blog, I share some of the site's own experience of SEO, relying on the weight of the site itself to bring the article contains a keyword ranking comparison to get traffic, or I posted to A5, Chinaz, seowhy these portal stations, Relying on their website weight two times to guide my blog, are a good way.

3, external link construction, anchor text drainage.

In the 2nd, we talked about the method of soft drainage drainage in fact, even if the external link in the anchor text drainage, this is just one aspect, we can also do a lot, such as jiathis microblogging forwarding, QQ space forwarding can also attract a certain amount of traffic, there are many SEO blog targeted response to the flow , or you open in some portal blog space, to stay on your site anchor anchor and other methods of the text drainage. Another effect of external links is that enhance the weight of the article page, such as my soft text, will be added to the article link, slowly weight accumulation, the weight of the blog will be more and more high, especially the weight of a single page, when some webmaster friends search Related keywords when may search my blog article, This is also a good drainage method.

These are the specific implementation of the above, talk about the relatively shallow, because everyone's environment and ideas are different, can not be fixed to talk about specific operations, the most suitable for their own is the best.