Ranking Experience summary SEO search engine optimization

Search engine optimization that is search Engine optimization, in English description is to use some technics to make your website in the top places in search Engine when Somebody is using search Engine to find something, translated into Chinese is "search engine optimization", generally referred to as search optimization. Related to the search knowledge also has searched Engine Marketing (search engine marketing), search Engine positioning (search engine positioning), search Engine ranking (search engine rankings) and so on.

Search Engine optimization is the search engine on the Web page search features, so that the basic elements of the site construction of the search engine for the principle of retrieval, so that the search engine contains as many pages as possible, and in the search engine natural results ranked in the top, and finally achieve the purpose of the website promotion.

The main job of search engine optimization is to understand how all kinds of search engines crawl Internet pages, how to index and how to determine the ranking of search results for a particular keyword to optimize the content of the Web page, so that it conforms to the user browsing habits, without compromising the user experience to improve the search engine rankings, So as to increase the number of Web site visits, and ultimately enhance the site's sales capacity or promotional skills. The so-called "search engine optimization process" is to make the site easier to be accepted by the search engine. The search engine presents a correlation between the content of the site to each other, and then the browser renders the content to the seeker in the quickest and most complete way. As many studies have found that search engine users will only pay attention to the search results of the first few items, so many commercial sites want to use various forms to interfere with the search of the order of the hit. This is particularly the case with a variety of websites that rely on advertising for their livelihood. The current SEO technology is a lot of short-sighted people, with some of the improper use of SEO cheating means, sacrificing the user experience, blindly cater to search engine defects, to improve rankings, this SEO method is not advisable.

In foreign countries, SEO launched earlier, those specialized in SEO technology is Google called "Search Engine optimizers", referred to as Seos. As Google is currently the world's largest search engine provider, so Google has become the world's main seos research on the image, for this Google lawsuit site specifically has a page to introduce SEO, and show Google's attitude to SEO.

Search engine optimization for any site, to be successful in the promotion of the site, search engine optimization is a key task. At the same time, as search engines constantly transform their ranking algorithm rules, each algorithm changes will make some good rankings of the site in one night Mingluosunshan, and the direct result of the loss of ranking is the loss of the site's inherent considerable traffic. So every search engine algorithm changes in the site will cause a small stir and anxiety. We can say that search engine optimization has become an increasingly complex task.

Since the beginning of contact with SEO has been three years, I would like to summarize my experience and share it to everyone. In fact, as a SEO professional and search engine algorithm researchers are reluctant to expose these experiences, but I can only one purpose, is to hope that SEO can become a sunshine industry, so that more SEO practitioners use the right search engine optimization ideas and methods to optimize the site. SEO Search engine Optimization I summed up a few points:

SEO optimization around the website theme

The title of the website page label completely embodies the theme of the website;

Two. Website content and website theme Perfect correspondence

Site content must revolve around the site theme

Three. Simplified website structure

The website structure must be simplified, the website structure three level is more reasonable;

Four. The whole website static

Five. Website Internal link Optimization

The content page of the same column should strengthen the correlation link;

Six. Website external policy

External links to the site mainly refers to links, I choose links when the criteria:

1. The website has the industry correlation: when chooses the friendship link, the opposite party website must be the same profession or the correlation is very strong;