Ranking-six factors influencing ranking

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What we've been talking about is website optimization, SEO, and in natural search rankings, this ranking is the most important.

Usually consider ranking, which refers to the first 30 results in search results when searching with a keyword. 30 results are the first three pages of search results, such as Google. Because research shows that search users do not look at more than three pages when looking at search results. It also means that the ranking of more than 30 is meaningless.

The so-called site rankings, accurate statement, is the site in a specific keyword search results in the rankings.

How to choose the right keyword is not the focus of this article, let's say.

The six major factors that affect the ranking of websites.

Keyword highlighting

The title is the most prominent part, consider putting the keyword in the title, which is also the reason to write a good title. In addition, with good h1,h2,h3 such as headline tags, the key words to put in the body part of the first part, preferably the first 20 words.

How often the keyword appears

Keywords appear in the page frequency, should not be too high, high will have been the danger of search engine punishment, it will think it is in the excessive accumulation of keywords.

The weight of the keyword

The weight is the proportion of the keyword in all text. My advice is not to exceed 8%.

Approximate effect of key words

Some synonyms, or the approximate meaning of the keywords, will appear in search results, in the design of keywords, you should consider the near-synonym keywords.

Where the keyword appears

Search engines will pay more attention to these locations of keywords, title,meta,h1-h6, top 20 words, hyperlinks, Alt, page last.

Non-page factor

This part is the most difficult to operate, such as I have been talking about to increase the quality of the links, rather than spam links, and how to find effective external links, the purpose is to improve the visibility of the page and website, the English version of the site popularity.

There are five main features that are affected by the external chain:

The number of your site outside the chain, the chain on the page there are a number of links, your site chain out the quantity, your chain used in the link text, the external links near the key words. These features can affect each other, but also affect your site rankings.

Now, with the search engine technology progress, user clicks will also be tracked, the rate of high search results, its ranking will be affected.

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