Rapid expansion of business enterprise unsustainable

Rapid expansion of business enterprise unsustainable

Today, companies continue to revise the revenue target seems to be a trend, the days ago Jingdong Mall adjusted the revenue target this year, from 22.024 trillion to 28.03 trillion, for the growth of enterprises in terms of high-speed growth does not exist too many problems, but the problem is continuous high growth, and enterprises seem to be accustomed to this model , the perception of macro-environment and market change is becoming more and more numb under the impulse of high growth.

China's E-commerce market has huge market space, the current development level is not enough, but the development of the market depends on the macro environment, market environment and infrastructure improvement, China's reality is a step by step to restrict the in-depth development of E-commerce market; After 2007 years of financial crisis, Economic transformation is becoming the theme of China's economic development, and the transformation for many enterprises is a huge test, with the internationalization of enterprises, costs, exchange rate risk rising, enterprises face the international and domestic environment are undergoing drastic changes, the international market crisis is through more and more channels to influence the development of domestic enterprises, The crisis that the entity enterprise faces will gradually transmit to the enterprise, especially the cost pressure, impel the entity Enterprise to raise the price unceasingly, the original price advantage of the business enterprise will gradually become smaller under this kind of background, the cost difference between the line and the line enterprise will be shrinking;

In recent years, the development of business enterprise has been in a "gray zone", a lot of policy provisions are not very clear, enterprise development restrictions are very small, but with the government of E-commerce industry, the standardization of the operation of the industry will become a period of time enterprises can not avoid the reality, The internal accumulation of some irregularities in the new laws and regulations no longer apply, the enterprise will undergo a painful transition period;

It is fundamentally a shift in consumption patterns, low-cost, convenient for consumers to provide more space for choice, but this is only a choice of consumption rather than all of the consumption, the Chinese people have long developed the consumption habits can not be changed overnight, offline consumption will always be the mainstream of consumption, NET purchase in a certain sense is just a supplement of consumer shopping, and the enterprise operation of Business, service system, commodity quality of serious problems, so that consumers have no reduction in online shopping worries, especially the consumers have complained about the experience, the basic will not be online shopping again.

The development and expansion of the business enterprise depends on the popularization of the Internet, at present, China's internet penetration rate is about 35%, or very low, the net purchase of penetration is even lower, so that the impact of online shopping on consumers is very small, coupled with the logistics system is not sound, shopping time long often let consumers lose the patience to wait, It would be important to spend a little more money rather than spending a lot of time on the Internet.

People's expectations of the business enterprise in recent years, the rapid rise in the industry, VC also has a special interest in this sector, a large amount of financing is jaw-dropping, and the valuation of the enterprise is far beyond the expectations of many people, billions of, tens of billions of dollars, so that we can not help but ask them The valuations of a lot of net-profit entities are nothing compared to them, so how should such bubbles be digested?

Whether from macro-environment or market, infrastructure construction situation, the development of business enterprise has a lot of space, but the current high growth model is not sustainable, prosperity hidden behind a deep crisis, once the market environment changes, enterprises may face a huge test.