Rational Analysis 360 Search in the search war three major unfair competition behavior

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, Baidu and 360 of the search engine war is caused by the Internet uproar. 360 with other internet giants may feel common, but compared with Tencent before the "3Q" war, and Millet "big" war, and Baidu's attack and defense war is the most closely related to our webmaster. As a webmaster we need to stand at a high level to analyze some of the details related to us in this war. Because the cause of this war from 360, the following author to an ordinary netizen and webmaster's angle to analyze its in this stationmaster three big unfair competition behavior.

One: As a search engine blatantly violates the protocol of the Robots

No rules savages, the same for the Internet. Both the site and search engines need to follow established protocols. We know that the Web site's robot protocol can limit the search engine to the site crawling permissions, and we see in this war, 360 has been a flagrant violation of the robots agreement. As shown in the following illustration:

In the above picture we can see Baidu platform Baidu know that the robot does not allow the list of search engine spiders crawling, but we can see in 360 of the search results have Baidu know the relevant information. This violates the protocol of the robots. At the same time we know that the search engine's normal crawling crawl Web page resources need a long-term process, and as only a few months after the establishment of 360 search, its claim to have tens of billions of index of the route of the path has yet to be analyzed.

Second: Users without knowledge to introduce users to 360 search

Perhaps a lot of people like the author use 360 of the browser, because it is very consistent with the use of Chinese habits. We may have set our browser's default search by using 360 browsers, but we see the 360 launch its own search platform after the original our default search stealthily replaced by their own search platform. Many netizens may unknowingly "be" used 360 search. Perhaps this explains why 360 searches can be second in the search engine rankings in a day.

Three: Bring search results to a snapshot on your server

We know that in this Baidu and the 360 World War, users through the 360 comprehensive search to visit Baidu know, encyclopedia, Bar and other services, will forcibly jump to Baidu home page. Baidu's behavior is a violation of the user's interests in order to achieve the goal, but we look at 360, the answer is to the search results URL to the snapshot of their own servers, this is since the birth of the search engine has been one of the most absurd thing. According to a logical point of view, as a webmaster we might be the day we worked hard to build the site suddenly become someone else's wedding dress, into someone else's server snapshots, and their own no slightest relationship.

The internet competition is unavoidable, but also the author is happy to see, but I hope that these internet bosses in the competition do not care about their own interests and trample the interests of the vast number of netizens. Article by the Auto supplies Net http://www.che168.org/original edit, reprint please keep the source