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Site keyword positioning for the development of the site is quite important, keyword selection, accurate positioning, can quickly bring your site traffic, the key word selection is not good, will make your site difficult, traffic delays, how to choose the right rational keyword, there are the following four principles:
Principle One: The keyword selection range should be moderate
Can not be ambitious, one of my clients, made a Suzhou notebook repair site, hard to put the key word "notebook" to do up. I do not recommend this, because the "notebook" The scope of the keyword is too wide, users search this keyword, may be looking for a brand notebook, or notebook shop, or notebook aspects of some common sense, really want to find in Suzhou, notebook repair users very little. Of course, the scope can not be too narrow, take the above "Suzhou Notebook repair Website", you can not "Suzhou IBM Notebook Repair Accessories trading" such as the key words.
The scope should be moderate, he can put notebook repair, Suzhou notebook maintenance and other keywords as the main keyword, such keywords will bring you a very efficient site traffic. PS: The customer later listened to my opinion, the website traffic Day IP has been on the 5k, the prospect of a good.
Principle two: The keyword chooses the competition degree to be moderate
Unless you have a good optimization skills and resources, otherwise it is best not to be highly competitive keywords as the main keyword, these keywords to get good rankings in search engines, it is very difficult, and you have enough time and patience. You should choose some of the most competitive keywords, which are not only easy to rank, but also take less time.
Principle Three: keyword selection to meet user search habits
Your keywords to meet the user's search habits, do not put some people do not know, perhaps only you can understand the keyword as the main keyword. Also do not think that users are more concerned about the word as a keyword, in fact, in the absence of clear analysis and investigation, it is best not to do so, perhaps users will not pay attention to these keywords. To understand that users are more likely to search for relevant content, such as "second-hand market", some people will search "flea markets", "keywords", some people will search "keyword", and so on!
Principle four: Keywords website related
This is the main one, your site is to do "computer", but the key word is "mobile", your site is "dating site", but the key word is "free movie." Keywords should be related to the content of the site, the site content is the key to retain traffic, the relevant keywords not only to the user is a correct guide, but also to make a good impression on the search engine, but let your site become a repeat of the favorite.
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