Rational management of marketing team and ultimate Marketing

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1. What is management?

I personally think that managers can not play the role of Big Horn, what tasks to shout a voice or in the group to say it again, think that other employees can complete according to your meaning to work, this is certainly not possible. I think management is: layout tasks, supervision, implementation, acceptance of the results of three parts. If there is no supervision and acceptance in this process, the completion time and the quality of the task are very difficult to guarantee.

2, how the marketing team division of labor?

My marketing team is divided into extension staff and link Commissioners, of course you can understand for editing and SEO optimization. But my definition of nature has my reasons. My promotion staff work is to send external information, and link Commissioner is to change links. The work is very simple. If you want to count marketing methods, I believe everyone has more than 10 ways. Forum Mass, classification mass, blog wheel chain, mass mailing, QQ mass, Wenwang hair, and micro-Melis said some SNS marketing, simply too much. If you try to do everything, it's a fool. If all this takes a lot of effort, how much manpower is needed. How much effect can be received. 100% of the effort to do these more than 10 jobs, perhaps only 20% of the work is effective. So I just choose one of these and devote 100% of my energy to doing it, and I think the effect will be maximized.

3. How does the promotion staff work?

Some of the high weight of the forum, the classification of information have promotional staff to play space, this is not to say that we all know, but I do not value whether the link can be sent. You can send the best, not the hair or reluctantly. Because my goal is to rank. The job of optimizing people is to let their website go up, and the promotion staff is how to let their information row up. In fact, the relationship between the two is a competition, regardless of the platoon, the ultimate benefit is their own. Comparatively speaking, the promotion personnel only chooses the target website weight to be high enough, the key word index also is not high some words, the basic can row to the top three position in three two days. Select a group of difficulty is not very big keyword to do, although the monomer flow is not a lot, but the number of wins in quantity, quick. The effect is unquestionable. Select the keyword when you must see Baidu related search and Baidu Drop-down, there is no key words in these locations, even if it does not make sense, to believe that Baidu guide the power. Users search for some content, it is difficult to find the necessary information, and Baidu's recommendation is still very human, but also with the target content close. So the user will do two searches. At this point, if your message is in the top three, it will undoubtedly increase your display times.

4. How does the link Commissioner work?

First, the link Commissioner must determine the direction of marketing, keywords of the qualitative. The general new station I will arrange to do some index is not very high keyword, the high one does not do. Why does the website keyword rank not to go? I think every site search engine will give a weight value, and your site's weight is not enough to drive this kind of big words, so just not row up. So no matter how small the word, first row up to say, as long as the row up. With the user clicks, the website operation time increases, your website weight will slowly ascend. And so weight enough, just want to add in the title of the site to do the keyword can naturally row up, the rural surrounding the city's strategic layout. In fact this process seor confidence also increased. If you come up with those big words for a long time do not go up to people's confidence is definitely a great blow.

The rest of the work is very simple is constantly changing the link. Change the home page, change columns, change the column, change the topic. First flush quantity, the quantity reaches about 20. With the weight of their own site to improve, before the link must not be satisfied with the site, it is less than the quality of their website to replace the good, cycle.

Link Commissioner of course also want to see Baidu related search and dropdown box. I think the best keyword is not the words that I want to do, nor the keywords that users want to search. But Baidu related search recommended keywords. The reason is already said above, here is not repeated.

Regular observation of their assigned keywords site rankings, do not use the product of the site of the key words to bring traffic is not useful. At least have statistics, this week that site, that keyword rankings have changed. This month that station, that keyword ranking has changed, these must have the record.

5, the implementation of strong staff than talented employees more important

In the work of the team, the gas field is very important. Each team will have new people to join, often new people for a lot of arrangements for the work is unclear, so. They do not know what the effects of the work now do, often lack of a jealous heart. This is a hidden danger to our work stability. So the gas field plays a crucial role, he can not know why to do so, but when he saw other people are working hard, naturally will be driven. This is like doing activities, shopping, in general, the more the number of people, nature is right.

Every seor has its own training experience, they often want to take the work of their own experience to try. I don't like to do risky things. Their experience may or may not bring effect. But the work without effect, time will be wasted. So I'd rather have them do it my way and give up their thoughts, and I feel at least that's enough to insure that your method must be right.

6, the ultimate marketing is to let users follow your direction to go

It has been said that users in search of the time users can not find their own needs of information, will face two choices, you can choose the range of a Drop-down box, the other is related search. That means we have to do some writing in this piece, which is what I call the guide.

Now there are still a lot of companies that brush down the dropdown box and related search, and many people are using it. But most people will only be superficial to brush the company or website information. For example, search: "Transformers 3". Related search will appear: "Transformers 300 degrees audio and video." Although I admit that such a big word can be painted very good, but not enough to say. The things that can be done by smashing money cannot convince everyone.

A real marketing whiz is someone who can spend the least amount of money to do this. I cite an example: if Transformers 4 has not come out, certainly the search of the people are very few. Prepare before this event breaks out. For example, I prepare a keyword "Transformers 4 network online Watch" and let their own information or website to do this keyword, and then to brush the word drop-down box and related search. This time the word index is certainly below 100, we all know that the service is to brush the word Baidu index fees, in fact, we only spend a little money can brush up. When the film is released, the index will certainly soar, when the initial batch of users to search, there will certainly be a lot of people to choose your guide to search, so as to form a loop. More and more people will search for your words, and the index of the word will be higher. This time actually no longer need you to spend money to brush. Because users are already in your lead to work for you for free. This is the real guide, the real marketing way.

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