Rational treatment of different periods in the process of website optimization

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Website optimization is not a matter of overnight. From the site construction to the site in search engines to obtain a stable high weight, this period will experience different periods, then how to rationally treat these special periods?

First, the site online early

Excellent optimization personnel in the site in the early stage should be first through the analysis of industry background, competitors, combined with their own situation to write a complete set of Web site optimization program. This package includes keyword layout, program structure, content, link construction and so on should have detailed operation strategy Introduction. At the same time, before the website on-line, the optimization personnel should cooperate with the developer to do the website program internal structure, the procedure code design, makes it as far as possible the search engine spider crawls.

Second, the new station inspection period

After the new station on-line search engine will carry on a similar qualification appraisal stage to it, the industry commonly known as "the Sandbox". During this time in the sandbox, we call it the sandbox period, and the sandbox period is usually 2-6 months. During the period of the sandbox, we still need to update the article often, but should not be too much to change the structure of the site, modify the article title, during which your site's article may soon be included in Baidu, but the next day by the search engine deleted, this situation do not have to worry, as long as you do not use cheating means, A period of time after the site's article will be reproduced. This time even if the efforts to do a good job, the site rankings will not produce a qualitative leap, and this time the most important thing is not to do keyword rankings, but to find ways to safely pass the search engine time to adapt to the late spider continuous visit. A lot of small web site webmaster In this period are not calm, a line immediately send a large number of outside the end of the Internet chain, and once the search engine index cycle update, the number of cache writes too large can easily be judged as cheating suspicion, this site later on the development will be fatal impact. and experienced website optimization professionals usually do in this period is the station optimization and outside the station optimization do very little, 8630.html "> Sometimes one day one or two outside the chain has met the optimization needs.

Third, the keyword ranking fast rising period

Once the site through the new station inspection period, as long as the heart to do the station will find the site keyword rankings quickly upgrade. This time as the optimization personnel must hold the good time, then vigorously put into work to the website optimization, at the same time do not allow themselves to endure too much web site maintenance work, so as to avoid the distraction of efforts to affect the site optimization work progress. At this time basically the Daily keyword ranking will be floating, do not wake up every day to open the computer rankings, excessive infatuation will produce very serious professional habits this is not very friendly to work. You know, the most important job of the time is to stay in the same style. Another important task is to release a purposeful outside the chain, to develop such a consciousness, every successful release of a chain after a little sense of accomplishment, to know that your keyword ranking are all these things raised.

Four, keyword ranking rising bottleneck period

In general, the keyword ranking in the fast rising period of time, because the site has obvious optimization traces, this time a bit dangerous, because the use of conventional optimization methods in the keyword rankings rise to a certain extent will basically lock the dead. Here to remove the lower index of the long tail keyword, for the unpopular keyword basically no such phenomenon appears. Once the site rankings appear fixed phenomenon must be enough or else the next drop of power must be you, because you are really channeling too fast. Next stop your external optimization efforts to do the station optimization, and maintain the basic structure of the full site to optimize the long tail keyword, is to keep the site optimization inertia once the flow instability excessive floating is easy to fall right.

Five, the whole station weight maintenance period

is not the site keyword ranking optimization to the home can sit back and relax, the maintenance of the latter is to improve the long-term benefits of the key, do these jobs after the site will be in a virtuous circle. Keyword ranking stability is not Gao worry-free, or should do a good job of daily updates to the site, do optimization is to upgrade the rankings, generate flow, the final flow of the transformation of production, so the latter can be appropriate to shift the focus of work to the operational marketing.

Website optimization is not once and for all, this is a steady work. In this paper, the site optimization process may occur in a variety of special periods not one by one cases, but as long as the peace of mind, standing in the user's point of view to optimize the site, do not use black hat technique, long-term adherence will have to keep clouds open to see the Sunrise Day.

Article by the 366EC full E-commerce submission A5, the original text (http://www.366ec.com/news/438.html) welcomed the reprint and comments.