Rational utilization of navigation gold Position: Construction and adjustment of columns

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Navigation is an important part of a website, he shows the theme of the site, become a user to browse the site of a direction. The construction of navigation seems a very simple problem, in fact, need to deal with a lot of details, need to be based on the user's needs and data analysis to layout and adjustment, analysis of the four Elements of navigation page column:

First, put the content that helps the user

Navigation is an inch of gold, every column should be considered, good columns not only to help users, but also to enable keywords to create rankings, so that the site to bring more traffic; In the column construction should choose to help the user keyword, assuming we are a user, The most wanted to go to the site is to find what we want, according to the location of the site allocation of keywords; many companies to place some company profile, news information, about us and so on, the real will look at the user may not be much, because almost every site opened, can see similar to these praise their own words, Users may have been blind, and these keywords for the ranking of the site is also no help, as a site to consider the focus is the flow and conversion rate, these content for both are not much significance. How to optimize a website, enter the home page from the navigation can know a ballpark figure (compared to two Web site navigation construction):

For those things that are not of much use to the user, we can be placed behind the navigation, or anywhere else, for the rankings is not helpful, we can use the nofollow tag to prevent the site to pass the weight, or simply use the robots to screen out.

Second, the meaning is similar to choose the key words of flow

In the navigation column is created, we often encounter some of the same type of keywords (meaning the same word), sometimes do not know which to choose than good, in no way to determine which is the conversion rate of a higher word, we should choose a higher flow of the word as the site of the column, such as: SEO is what and what is SEO, Two words are the same meaning, the user search is to understand what is the SEO this thing, if we want to put this kind of words in the navigation, we should be the two keywords to carry out a comparison of search volume:

1, SEO is what the search volume

2, What is SEO search volume

In contrast, we can find that SEO is what this keyword search volume is more than what is SEO, so we should SEO is what this keyword placement navigation above, meaning similar, search for high keyword, is the user more concerned about the keyword, put it into the site, you can better meet the needs of users , may also be the search engine bonus points, while the keyword optimization, the site will bring more traffic.

Third, the rejection contains the relationship with the contained

On the same navigation, the classification of each column should be unique, can not be some contain or similar keywords placed in the same column, Shanghai Web Site Construction Association Network for example, for example, Shanghai SEO and SEO optimization in the column, the two meaning similar to the content should be the same category, For users such classification is meaningless, a lot of seoer to do so in order to make two keywords are ranked, in fact, not conducive to the user experience of the operation, talk about ranking is meaningless.

The second is that there is no reasonable classification of products, easy to cause columns and columns of confusion, in the construction of navigation, should stand in the user's browsing point of view of each column classification good, good columns not only in the update content clear, and very conducive to user browsing and reading.

Four, according to the link to click on the map to adjust

After the navigation column is constructed, it is not what the user thinks, perhaps the user's thinking and operation is very different from their own, as a webmaster can observe their own Baidu statistics, in the page click on the map of the view link click on the map, you can see their own navigation column clicks and Jambi: As the figure (their new station):

Click on the link from the map to see clearly, which column is a user click, which column is a higher click rate, according to the needs of users to further adjust the column, you can put some of the higher click rate of the column in advance, the column did not click to delete or modify, for the link to view the map is best to have a period of time, For example, one weeks, one months, so that more accurate, not too many accidental factors.

For the construction and adjustment of navigation columns for everyone to write this, the article is written by some of their own operating methods, if you have any better way can be taken out to share.

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