Ray to me: a rural girl to SEO understanding

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Site structure is the basis of SEO, site optimization can be divided into two parts:

One is the website structure adjustment, the second is the page optimization. We optimize the structure of the site is to improve the user experience, there is a good collection, Planning good Site page weight allocation, in addition, anchor text on the site ranking is very important.

We want to achieve the above several purposes, it is necessary to make good adjustments to their website structure, only the search engine has a good site structure design to be able to get the search engine good treatment, then, how do we design the search engine friendly site structure? Let's delve into

Search Engine Friendly website design has the following factors:

1. We first want to think search engine can find the Web page: to let Spiders find the page, there must be an external link links to the home page, spiders along the link to find the home page, and then along the internal link to find a deeper layer of the pages, pay attention not to let spiders in your site lost the road, so there will be a good site structure.

2. Search engine to find the page can not crawl page content: First, to eliminate the dynamic URL, static URL is more conducive to spiders crawl, do not mass copy content, because a large number of copied content will make search engine spiders at a respectful distance, so will not crawl your page content.

3. Spiders crawl the page How to extract useful information: First of all, your keywords to distribute reasonable, keyword best appear in some important tags, html code streamlining, to make your site has a minimum of compatibility. Help search engine to understand your page information, more conducive to the search engine extracts page content.

The most important thing is to avoid spider traps. For example, the site put some flash plug-ins, and even the entire Web page is using F lash files, the search engine is very unfriendly, will cause search engines can not crawl the page or even can not find the inside page.

Do not use the frame structure, the use of the framework of the Web site to crawl the HTML code contains only the call file code, does not contain text information, search engines can not determine the content of the Web site, search engines can not determine the content of the frame belongs to WHO, is the main frame, or the framework of the

Avoid dynamic URLs, dynamic URLs are not conducive to search engine spiders crawling. The shorter the URL, the better, so that search engine spiders can not bother to find your page faster.

Now let's talk about the structure of the website:

The site structure has a physical structure and a link structure, a kind of physical structure is flat, one is the tree structure, the so-called flat is all files are placed under the root directory, suitable for small sites, tree structure is a directory of a directory of the points of a very clear, the relationship between the pages of a glance.

Link structure is the relationship between page links, such as home links to all categories of home page, all categories of home links to other categories home and so on.

In addition, site navigation should be clear

Guided search engine spiders to crawl your content, but also to guide users to complete your goals, sometimes, users know what to do, but he does not know where to click to complete his goal, we want to give users a good suggestion to guide the user to achieve the goal.

In terms of the structure of the site, I personally think that is so much, in fact, there are sub domain names and directory factors, the sub domain name than the weight of the directory to a little higher, but from the perspective of SEO, or to use the directory, do not use the child domain name, the sub domain name can make the weight of the page, but also make the site's size smaller, Search engines will use subdomains as a separate site. This is why the sub domain name is more than the nature of the weight of the reason.