Re-examine your own SEO ideas and behaviors

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As a practitioner of an industry, whether it is at any stage of the growth of the industry, must always look at their own industry views and behavior. SEO can not be separated from this constant rule. A seoer only constantly adapt to the constant changes in search engines, can make their own peace of mind, rest assured, happy.

Now the domestic do SEO can say that almost no one does not know Zac, as the pioneer of domestic SEO and SEO knowledge of preachers and communicators let us borrow Zac some of the words to explain a seoer how their own SEO ideas and behavior.

Here are some excerpts from the interview transcript of the October 22, 2012 Zac:

1, the understanding of SEO

ZAC: So many years to do this business, is really the most is by interest, not simply to make money, in order to achieve what goals. I am more than 40 now, work for 20 years, if you do not like a business, it is really difficult to go down. Although now is not a lot of updates blog, but love to watch others update the blog, I subscribe to the blog now has more than 200. So I like SEO, exactly is like to spread SEO knowledge. What I do now is to realize a dream that you do a website that attracts a lot of people to pay attention to what you say, which is a kind of spread. So ask yourself, in the next 20 years you are not really like SEO, if you like to continue, do not like to do not in this industry entangled. Do not complain about search engine K my station, in fact, SE does not owe us anything, not to say must give us the flow, so do SEO must put their own this mentality. Do their part, K has no way to solve, to do a station, do not because a station by K, do not feel good, so bad.

2, user experience, SEO future

ZAC: Do the link, do content is right. But the less skill the next two years, the better. For example, the title how to write the best and so on, in fact its value will be lower. Some people ask H1/h2 how to set up and so on, this kind of technique does the less the better. In fact, after a few years of skills to do less the better, like changing friends chain, change links and so on. At first I did a lot of links to do the station, will improve the rankings. However, now do more links not only will not be effective, more will have side effects. So for a year or two, if these things do go long there will be side effects and this year has begun to die. For example, the footer on who who design, let others use your template, this link was two or three years ago is actually very good. Now in fact the link to this template is starting to be a bit of a factor in cheating. So if you do seo, technical optimization can do the 60%~70% is almost, mainly to do content, the skills on the page in the next algorithm will be less weight.

3, Baidu 6.22K Station incident

ZAC: Search engine algorithm changes have not been a few months, I do not think there is anything special this year, next year will not be particularly where to go. Search engine algorithm update caused by the site K caused by the company closed down are met, this is some. In fact, Baidu algorithm behind the change, in fact, may also be because of Baidu's data. So by K station after a period of time, for Baidu we may seem to recover, but in fact there is no recovery. If it is really k, I think not to do this domain name, there is no need to spend too much time on this, to do a station again

4. A new understanding of friends chain

ZAC: Link or powerful, but when considering the construction of the link, do not always fancy quantity, mainly to see the quality, dozens of of their own to find outside the chain, as a natural link. The best link is to see his relevance, not to see how many, PR value, weight and so on. High correlation, PR and weight are very low than a PR and the weight of the high quality of the link does not have any relevance of a lot of high-quality

5, the future SE0 if not, where do we go

ZAC: is called seo this profession, do not make oneself too limited, search engine does not know a few years or decades later will exist, but "search" itself is existence, hundreds of years ago is a kind of search, but now SE is an online search behavior, So the search behavior will continue for decades or even hundreds of years. As long as the search behavior exists, marketers are not worried about the future can not eat. So SEO personnel should consider themselves as marketing staff.

Perhaps a lot of people have their own opinions and views of SEO, we no matter Zac is now or the future of the true portrayal of SEO, it is important that Zac talk in the flow of the company as a SEO practitioners should need to look at their own industry behavior. It is necessary to look at your own thoughts, actions and execution.

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