Re-build the Bund

Waitan has become a construction site. "This transformation is a very good transition, it will give Waitan a lot of opportunities to make this place more interesting." Alan Hepburn, Executive director of Waitan 3rd, said to Caijing weekly, "We look forward to a year or 1.5 later, this will become an Asian business center, and we will be part of the business center."　　"His office east has an arc sofa, backed by the French window, through the window can see the Huangpu River and downstairs Waitan renovation construction site." At this point, the "first Asian" demolition has been completed, but there are still motor roar came, echoed in the wall between the last hundred years. 1500 meters away from it, the demolition of the Waibaidu Bridge is about to come to an end.　　The 101-Year-old steel-framed old bridge will be shipped by barge to the shipyard for overhaul, before returning to its original position. "The renovation will not involve the old buildings along the streets of China and Shandong. "Shanghai Waitan Traffic Comprehensive Transformation headquarters Qin Kangde to" the first financial weekly, "said," the general purpose of the Waitan traffic transformation is to widen the riverside green belt, narrow lanes, so that all the transit Waitan vehicles from the underground carriageway, only the destination is Waitan vehicles to go from the road.　　"Waitan's transformation does not touch the brick of the world's buildings along the way, it only touches their soul-the commercial environment of Shanghai Beach." Chen Limin, director of China Business Development and Director of Asia Pacific, has been looking forward to this transformation for a long time: "Waitan why can't do it, is that there is a central Shandong all the way in that card." "There are more and more people going to Waitan shopping district to find a project. At the end of last year, Chen Limin took people to see the project, Long Matter group gave the choice of 4 buildings, "after a period of time to ask again, the 4 buildings are sold out." "One of the buyers is Diver property Development Limited." They have just been in a river with the Waitan of Lujiazui, the introduction of the Super Grade Office of the Times Financial center. They purchased the office located in the second row of Waitan, the volume is not large, ready to change into boutique hotels, detailed plans have not been completed.　　It is reported that the transaction price "than the market price is much higher." "It's a bargain.　　Chen Limin for them to calculate a account, these buildings put there, even if nothing, a year or two, the light land price can be doubled twice times.　　Not only that. "Profitability is important to us and it's starting to make money." Profits have also grown steadily over the years.　　Allen Hepbern said that Waitan 3rd business model and other places, in addition to Armani, HUGO boss is outside the rental, the other several restaurants, Evian Spa are the company's self.　　Waitan 1th and number 2nd are also changing. These two buildings are the 1500-meter embarrassing zone. Among them, Waitan No. 2nd is DTZ shop director Wezemun often accompany customers to visit the old building.　　The structure itself has a problem, the customer stood there, think for a half-day can not imagine what to do, finally have to give up. For this reason, December 2007-year-long real estate company began the renovation tender, the renovation plan is expected to invest 50 million yuan. According to the director of Shanghai Construction Engineering Consulting Co., Ltd., which is responsible for inviting tenders, 50 million yuan will be used to renovate the façade and internal structure of Waitan 1th, in an attempt to restore the original appearance of the old building. Long matter real estate Wu replied to the "First financial weekly", said: "China Shandong Road 1th (Waitan 1th, Asia Building), Zhongshan Road 2nd (Waitan 2nd, Shanghai Association) has signed a contract with the company, will be used by the company."　　"In addition to Waitan 1, 2nd, Waitan 27th (formerly Jardine's Building) and its connected, located in Beijing East Road Yifeng building is also in renovation. In 2007, the Roosevelt Fund bought the Waitan 27th 20-year franchise from the company, after buying the Fifth Avenue department store China franchise from Saks. This is its first store in China and the flagship store in China, which will be officially opened in 2009. According to the Fifth Avenue open shop style, luxury jewelry and designer clothing is the characteristics of the shop, well-designed window display is one of New York's scenery. To be sure, these elements will be used to build the Jardine's building.　　The total area of the shop in Jardine's mansion will be 3 times times that of its general stores in the United States.　　The formal signing of the Sax Fifth Avenue department store has spurred other high-profile brands to accelerate their move into Shanghai. "The Waitan has a lot of features and a great view, and Waitan is the most direct picture that most people think of when they talk about Shanghai," he said. It is almost a representative of Shanghai. "Senior vice president of Ronting Hotel Group marketing and Promotion Department of the City, senior vice president of brand development," said Mr Bing.　　Waitan is an important option for the Langham Hotel, which was founded in 1865, for its brand ————. He hasn't made a decision yet.　　He must be careful, there are formidable opponents here. The Waitan 20th (Peace Hotel) next to Waitan 27th is being renovated and people are coming in and out of the scaffolding. The renovation will cost 350 million yuan. The only six-star hotel in Shanghai, 31st, is currently under construction, which is the 8th semicolon of the Peninsula Hotel Group, which is jointly constructed by the Hong Kong-Shanghai Hotel and the Australian Sheng Gao Land Group Limited. The project will include commercial properties such as hotels, serviced apartments and shopping malls. The >> is expected to be completed in early 2009 and is now capped. Waitan 33rd is about to be changed to "Hotel Oman". The building is the oldest building in the entire Waitan and the only Waitan garden-style building of the 19th century.　　Shenggao United Singapore Oman (AMAN) hotel Management Group bought its 20-year franchise from the new Huangpu group.　　Within a short span of 1500 meters, there will be 1 high-end store flagship stores and 3 upscale hotels. Place！ Place！ Place！ "We haven't had a project in Shanghai for years," said Lu Yimin, a PR manager at the Hong Kong and Shanghai Hotel. Therefore, the Waitan Peninsula Hotel's project is very important to us! "Hong Kong, ShanghaiThe hotel is the parent company of the Peninsula Hotel, which once owned the Richard Hotel, the Central hotel-now the Pujiang Hotel, the Peace Hotel South Building-is located in Waitan. At present, the hotel is for the "Peninsula Boutique Gallery" Investment, here is about to appear a large number of the world's top brands shadow.　　This "retro-styled" hotel will be officially opened next October. "There is a saying in the Chinese," The shop is long, especially the service industry. If a place gathers a lot of merchant, will bring good consumer atmosphere, like Nanjingxilu, New World has formed the business circle, Waitan also gradually form the business circle. That's good news for us.　　"Allen Hepbern said.　　It all began 16 ago. Since 1992, Waitan's overall transformation has started. At first, the Waitan replacement company was responsible for Waitan rectification work, and their work was replaced by old housing. Later, the company's work was turned over to the group. For the Waitan group, the transformation is like a huge experiment. Each building launches the market, the time point, the way, the price and the transformation direction, even the valid time limit of the property right and the length of the lease period, all have fastidious. It directly affects the way behind the old building, but also affect the whole street rectification effect.　　is a flash in the pan, or a long time, the middle may appear problems, long things have to be considered repeatedly.　　Over the past more than 10 years, Waitan transformation has continued, but repeatedly. "Most of the old buildings are vacant," he said. Remember what they were selling underneath those buildings? Cheap underwear, underwear! "Li Jinghan, one of the founders of the Waitan 3rd and former executive director, said in an interview," At that time, Waitan as Shanghai's pride, but so unseemly! "Liu Deyan came to Shanghai in 1994. He first served as chairman of Shanghai company, and then moved to the first Pacific Davis as chairman of Shanghai company. In these more than 10 years, every once in a while, he will take a group of people to see Waitan's old building.　　Liu Deyan is not a tour guide, and these people are not tourist groups--maybe they do take pictures like ordinary tourists--their real goal is to Waitan 24 buildings from 1th to Waitan 33rd. "Are businessmen. Liu Deyan recalls. In the 1990 's, most of the businessmen he brought to Waitan wanted to buy a flat. This includes the current owner of Waitan 3rd, the Singapore Good Tong Private Investment Co.　　In 1997, the company's owner, Mr. Lin, bought the Waitan 3rd from the group of 40 million dollars, while gaining access to 4th. They are from Malaysia, the family run bank and have a strong interest in Waitan old buildings. Buy Waitan 3rd, mostly from the "buy antique" mentality-expensive, do not sell or resell, even if not to make money, put there, is also a pleasing thing. Subsequently, in Li Jinghan's proposal, the two sides decided to jointly set up house of three company, invested 35 million of dollars, by one of the world's most influential architects Macker Greves (Michael Graves)Interior alterations and designs of the building. And a simple "China-Shandong Road 3rd" to "Waitan 3rd"-the latter is the old Shanghai to the 1500-meter site of the construction of the name. Through the replacement of property rights, Waitan has been granted the right to use 4th, which is established as House of three office.　　[Page] "Like Coco Chanel, we were ridiculed at the time. Including many media are skeptical of us. "Li Jinghan said.　　But it became the first successful case of Waitan, or even completely changed the 1500 meters of all the construction of the name-"a certain number in Shandong" from hereafter are known as "Waitan a certain number." At the same time, holding the "buy antique" mentality to buy Waitan 7th, is the Chen Youhan family. However, Waitan is not a museum for antiques. It needs to be operated.　　Waitan 18th became the second case of successful operation. At the end of 2004, two years after the signing of the tenancy agreement, Waitan 18th officially opened its business. At this time, the cost of renting, repair, and so on added up, already paid hundreds of millions of yuan of costs. "On Hai Italy real Estate Management Co., Ltd. Marketing director Euchincho told the first financial weekly," said. The company is the operator of Waitan 18th, with the 85-year history of the 20-year historic building management rights. "It's more expensive to change an old building than to build a new building."　　"Liu Deyan said. But it's a good deal. Euchincho: "Now is the 4th year of business, it is expected that in 3 years, it will be profitable."　　"Waitan 18th's initial policy is to give a large enough space for each brand introduced, but the settled merchant must bear certain related responsibility--this is the problem that all Waitan old buildings are facing." The introduction of these buildings alone has brought difficulty to the buyers. It is not like the traditional meaning of the transformation, large developers can actively drive. The traditional developer, once entered the Waitan old building, usually will be helpless. Maintenance is too difficult, maintenance cycle is too long. Each building is equipped with a set of photographs, a set of video, including a detailed material, all protection and maintenance, must follow these materials.　　The lease rules for Waitan 18th are therefore fairly stringent, and even up to 100, including: No window frames, no pillars, no moving ceilings, no external walls, no broken walls, no piercing. Over the past more than 10 years, the business of Waitan's old buildings has changed.　　Originally sold, but the real money to be able to buy it is not many people, then do not sell, change the growth of rent, the focus of contention is 15 to 20 the right to operate; now forms of diversification, sale or rent, completely depending on the market situation. Whether it is to buy or rent, in Liu Deyan view, behind nothing but businessmen in the plan to plate. "It's not a free project, it's for money."　　So, talk about not to come, a look at the price, the second look at the old building transformation requirements.　　Cost is quite high. In 1995, when the Waitan of old buildings was replaced, it was consideredOpen to foreign investment. Liu Deyan with a lot of investors cheerfully to see the project, helpless, the price is too high, little turnover. There was a chance that a deal would be successful – HSBC intends to replace the early HSBC Tower, Waitan 12th. Talk about the past six months, the end of the two sides huff.　　The price is 4000 U.S. dollars a square meters, plus 2000 U.S. dollars per square metre of maintenance costs, to buy this 23,000 square meters of construction (Waitan 12th is Waitan all buildings in the area of the largest building), HSBC has to pay at least 138 million dollars. "Far above the prevailing market price.　　"Liu Deyan said. The difficulties of transformation are also many. Early on, these old buildings were made up of office buildings. Without air-conditioning, depending on natural light, separated into small rooms, these elements have not been suitable for the present office building. What do you do without office? This makes the business people deeply puzzled. Wezemun had a customer intention to take Waitan 12th to do clubhouse, unfortunately, the transformation is too difficult, the concept of business in a limited space can not be completely cast.　　In the end, the deal was dismissed. Waitan 3rd, 18th to Wezemun customers set an example, but also for the Waitan business district in the property indicated a direction-advanced dining, fashion leisure plus top brands. Later, only the three points to achieve the ultimate, you can make money. For example, after dining, French and Spanish, you can bring in Greek and Egyptian dishes. The more special the cuisine, the better.　　Waitan 3rd, a 1000-square-metre restaurant, earns tens of millions of yuan in one months. Those who want to enter the Waitan are in the business of infighting, they have to speed up the pace, and less opportunities. Wezemun carefully calculated: "1th to 18th, fewer bunks, if not the top brand, the opportunity to manoeuvre space is very small." "Interested in the Waitan, and to visit the enterprises, but also more senior restaurants and luxury brands." In particular, European companies, the two most concerned about the choice of bunks are the construction network and the environment. Waitan the European style of the architecture of the nations, they have a unique appeal to them. At the same time, some are trying to close to the top brand "quasi-top brand", in order to enhance their brand image faster, often than the top brands more willing to spend money. But they can't get in.　　Liu Deyan contacted the merchant, finally successfully squeezed into the Waitan of the few. "Indeed there are some businesses to find, line to two or three lines have, but Waitan 3rd mainly do not external leasing, there is no more space for other brands."　　"Allen Hepbern said.　　Even those who have entered the business may not always be able to adhere to the position. After the development of these 4 years, the scope of Waitan 18th has also gradually made a certain adjustment. At the beginning of business there are several clothing brands settled in, the rest is jewelry and watches. At present, in addition to the company, basically no 18th with more clothing brand renewal, instead of jewelry and watch brand. Because the top brands of jewelry and watches, are relying on a single product of high unit price to bring profits, and clothing is by the amount of walking. So after two years, some clothing brands found outside the beachThe operating costs of number 18th are too high, and number 18th itself finds that the introduction of jewellery and watches is much better than the introduction of clothing brands-they prefer to emphasize "historical", and to recognise places like Waitan 18th.　　For example, Vacheron Constantin, its flagship store is about to appear at Waitan 18th. Most of the clothing brands that existed before were withdrawn from Waitan 18th. For them, the Waitan source will be a good choice. Wezemun A foreign customer just fancy a Waitan source of a bunk, ready to take to make advanced catering.　　The customer has inspected the first row of Waitan 1500 meters, eventually chose the Waitan source. The so-called "Waitan source" is Waitan "Universal Architecture Expo" Source: Located in the northern end of Waitan, east of the Huangpu River, north to the Suzhou Creek, West Sichuan Road, south of Dianchi Road, a total of 229,000 square meters.　　Given the cost and difficulty of rebuilding the first row of buildings, there is more room for choice. Waitan No. 33rd is in the "Waitan source project" plot. Compared with the noisy site next to the Peninsula Hotel, Waitan 33rd appeared to Be excessively quiet and quiet like a vacant garden house. But the plot near it--part of the Waitan source--is already under construction. It broadens the meaning of "Waitan" and extends its charm to the range of "Waitan source".　　With Waitan gold 1500.1-meter kind, here's the dark War is also carrying on.　　What will Waitan become? Liu Deyan and his team have been invited by the new Huangpu group to take the pulse of the Waitan business transformation: How to use this piece of land optimally? Housing, shops, offices, hotels, how can the overall ratio of property types to add points? He finally thought of Milan, Italy, surrounded by Monty Napoleon Street, Spickar Avenue and Victoria II arcade, the "Golden corner of the area." Take this as the model, Liu Deyan constructs the 1500 meters Bund Golden Road Most ideal appearance: The street is not long, walks 15 minutes can walk. But almost all the world's brands are concentrated here. With the first line of brand matching, is the senior dining, top leisure and entertainment ... This is the future of Waitan.