Re-hitting optimization theory: "Space" let hot words glow new life

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What can a space do in website optimization? It is often defined as a "separator" concept, used in headings, keyword tags, and description tags to make it easier for search engines to match split keywords. But what else can "space" do? Here binary is to say: "Space" can do hot keyword optimization, do you believe it? It is not difficult to discard the long tail theory and simplify the keyword, and make other popular word optimization. Below, we will make an analysis of how to do the ranking of popular words and optimize the details:

One: Saturated hot keyword

The most popular keywords occupy most of the search volume, do a good word can achieve "rich" flow source. Therefore, such keywords are most of the "business investment" site monopoly, or some of the old site separatist. New station want to get a cup of soup is more difficult, but only can discard popular choose long tail, do accurate keyword matching optimization. Thus, the hot keyword has reached a market competition saturation, at least not to extravagantly input, it is difficult to break through this to cool.

Second: The role of space in search engines

As the beginning says, the space is the most useful, is used in the optimization of the label. Because it does not contain any meaning, so the Web page or a large number of spaces, will not affect the search. In web design, useful spaces, unintentional spaces everywhere. But do you really know what the meaning of "space" is in search engines? The value of the space is not lost in the long tail, the use of space can be used to bring the site to a surprising flow returns, as shown in the example:

Legend One:

Legend Two:

After one more space, the three promotion of the homepage was "closed" to a fixed area. But undoubtedly this effect for the natural ranking of the page provides the convenience, the same position, the natural ranking will occupy a better display bit. Of course, this is only a focus on the webmaster server is a very common example, better performance than This example there are many, still need to dig.

The above promoted keywords, must be the commercial competition degree very hot keyword. In addition, the "Space" optimization, is not conducive to the promotion of the keyword optimization? Please continue to see the following legend:

Legend One:

Legend Two:

From the legend we can see that "Shanghai Web Design" has not been included in the promotion of the list, but "Shanghai web Design" has been included in the search engine one. In this case, is it more selective optimization? Optimize "Shanghai web Design" instead of "Shanghai web Design".

Three: space effect sorting effect

The general delimiter does not have much effect, but "space" is a special presence. So what kind of situation to optimize the space, and when the conjunction to match it? Here I want to say, "space" can still play the role of separator, but the difference is that users will not be in the middle of the search keyword "|", "--" and other symbols, habitual may take "space" for keyword search. And through the legend and analysis of the observation we can get, "space" for search engine keyword automatic disassembly, group word matching, Web pages in the words, may be "space" in the meaning. Conjunctions without spaces show more results than "precise search". Web pages can be combined with multiple keywords, but it is easy to dilute the exact matching of each keyword. But if the list of precision optimization, the end may be just a precision word ranking. How to take it? More should be aware of their own market, tailored to optimize.

In addition, how to use the characteristics of the space to optimize the site, not only to see the keyword search volume, coupled with the "Baidu Index" to query, the effect of more accurate gain. The last binary network volunteered new station "Easy search Friendship Link Platform" on-line (http://www.aiesou.com), look forward to the common test webmaster! If reproduced, please retain the copyright!