Re-understanding of color and design style

"Accept him, get used to him, like him" is the psychological process by which all the products that make a major change accept a new product in the user's heart.

On this year's WWDC, when Tim Cook announced in his slow tone that Apple will usher in the latest and most sweeping changes since iOS was released, viewers have long cheers. At that moment, the world's science and technology fans, fruit powder have been waiting for a long time: without jobs apple, can still change the world?

When Cook behind the huge screen slowly opened the new iOS curtain, the original imitation of the actual paper was torn off, the remnants of the memo into the absence of any unnecessary simulation references, the symbol of the image function of the sunflower into 8 different color petals, representing 4 kinds of entertainment game Center has turned into 4 colored balls of different shapes and sizes, and even the newspapers and magazines that simulate the real shelves have been replaced with a transparent background and a line of 4 books in a symbolic range. All of the original, after Jobs ' harsh, critical vision, a pixel-by-pixel review of the simulation style, in iOS 7 all disappeared.

Before that, a large number of media outlets had revealed that iOS, under Apple's design soul, Johnny Ive, would move toward a flattened style. These predictions are now being validated. After the press conference, especially in the professional consumer circle, a large number of people began to attack the "I can Do" iOS 7 incredibly from Apple. In social media, people who like it are endlessly praising how it's breaking, and people who hate it are endlessly belittling how it's backwards.

I still remember clearly that the morning of September 17 when Apple released its official version of iOS 7 o'clock, I was pleasantly surprised to see all the equipment in my hotel on business trip to iOS 7. From October 2011 to today, what seems to me to be the real post-Steve-era product, only iOS 7 is the most thorough.

Apple's redesigned iOS is a leap, and it looks more stylish and a step forward than all the previous versions combined. This is not just a change of appearance, as some experts say, but a change from something like a flat to a stylistic one. As the most successful and outstanding mobile operating system in the field of smart devices, iOS has been tested by hundreds of millions of hands, not to mention its redesign on the basis of its original success, for every change. Johnny's excellent performance in industrial design has once again made the perfect blend of fine engineering and elegant art on Apple.

1. The perfect combination of wallpaper art with the app.

Official wallpaper, color and geometry collocation. Wallpaper is not a formal measure of product standards, but it is like daily necessities, often inseparable from the eyes of people. Apple's official wallpaper, whether it is from the layers of the watermark into the sky of the universe, and so on, it and the combination of the desktop, in my opinion, other manufacturers are difficult to reach.

In IOS 7, in addition to the default star wallpaper, there is a fuzzy two geometric wallpaper, several bright colors overlap with each other to extend the layer of gradient, so that the app on the same as tailored clothing as appropriate and comfortable. The combination of color and geometry, there is no realistic surreal design, there is no specific image, it is like a watercolor painting of the abstract paintings of art.

2. Matte transparent interface-color gives the machine the vagaries of life.

iOS 7 matte transparent interface with different wallpaper echoes, the appearance of color vision is the older generation of iOS can not show the United States. Turn on the unlock, the back of the app board, Dock Bar, reminders, and so on, these commonly used functions are no longer the same, but with color gave the machine the vagaries of life. People are most easily attracted by this multicolored beauty, which is both upscale and entertaining between seriousness and fashion.

3. Details are embodied.

The in-depth design of IOS 7 for each operation is part of the detail that I think is a successful design. None of the world's creatures are made up of different colours, especially for iOS. Each app corresponds to a theme color under the redrawn iOS-led app menu bar. Consistent with the overall white background, the menu logo for the linear vacuum is filled with different app theme colors, and the entire interface is switched back and forth in a pure visual without any doping, a feeling that used to be not available with iOS. The in-depth design of IOS 7 for each operation is part of the details of its design success.

4. A bold attempt at entertaining.

Some people on the network reflect that the iOS 7 Dynamic boot screen and wallpaper some faint discomfort. Instead, I think the dynamic effect is an entertaining and daring attempt. Game Center 4 Slowly shaking transparent high light bubbles, static wallpaper inside those circular spheres that can sense the direction of your gesture and move the gradient gradually out. These small micro-animation effect, let me fondle admiringly, let me recall childhood played toys. A friend once mentioned to me that she was very fond of a dynamic desktop wallpaper in the Android phone-a feather slowly falling on the water. Apple is not the first manufacturer to do dynamic wallpaper, he followed the others, but it doesn't matter, just as he wasn't the first ipod to launch MP3.

5. Flat design.

Flat design brings a new color system, each color corresponds to a theme function, in the transparent interface, the user interface is given the flow of color life, is no longer the conventional black and white industrial atmosphere. Touch the color of the visual senses, is currently any of the mobile operating system is rare, it gives the inflexible software system put on a beautiful and fashionable new clothes, like 10 years ago no one thought of the desktop to spray the colorful imac.

In addition to giving a sexy rich color, but also eliminates the decorative shadow, the highlight design, all restore unadorned and brief. The app and interface, which originally looked more solid and metallic, now use less than 1 millimeters of slender lines to express flat styles more systematically. This simple line to design the interface in the guidance of navigation function, as if the pencil sketch inside the painting, it does not have a complex oil painting with color, no Chinese painting exquisite brush skills, simple and simple carbon powder to fall on the paper on the expression is all the testimony of the foundation of painting, the simpler is the more difficult to master.

The new understanding of the color and the style of design, is the iOS 7 to the user interface design rethink, it is not just to complicate things to simplify, more in thinking how to balance between fashion and ease of use, both China and practical to be simple and dignified.