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Web site SEO (search engine optimization abbreviation, that is, search engine optimization) for the enterprise engaged in network marketing is not unfamiliar words. The most important role of SEO is to enable the Enterprise Web site in the search results ranked in front of the position. But because of personnel and technology restrictions, enterprises are often difficult to grasp the key to SEO. It is often done with little effort.
a business site for manufacturing shelves and storage equipment, customers in Google's left keyword optimization ranking process encountered trouble. Since this year, the enterprise operators began to pay attention to enterprise flagship product shelves and storage equipment in the key words in Google rankings. Enterprises in China's shelves and storage equipment, the main production base in Nanjing, and it put the same keywords competitors in Google's ranking has been far ahead, let him feel more and more pressure.
First he let the company's own network department to do Google's left optimization rankings. Under normal circumstances, the product keyword to rank in the top 10, that is, Google keyword search results of the home page, advertising will be the first effect. The operator is also somewhat aware of this. After a period of efforts, the network Department of "shelf" this keyword optimization to the 12th place. However, three months have passed, but never on the home page.
concept of misunderstanding through professional observation, the enterprise website problem is in fact most of the site common ills-the wrong CMS concept. The CMS is the content Management system abbreviation, meaning is "The contents Management systems", refers to by improves the website content setting to improve by the search engine "crawls" the probability. Let this professional person sharp glasses is, the enterprise adopted the "good fine" as the brand of CMS, the use of news and information Publishing system page with a large number of suffix parameters, the number of Web pages is very small, with the site map generation software for the site generated, a total of 128 pages. Home Flash animation occupies a large position, there is no room for text.
Originally, the company's network department is through the purchase of mass software for SEO. This price of thousands of yuan mass software is mainly through the blog mass or message manufacturing spam links, the purpose is to use Google algorithm in the negligence and loopholes. This does not start from the internal optimization of the site but uncontrolled to increase the vast number of simple links are personal SEO and covet the cheap network department staff to learn the most commonly used methods. At first may have the effect, but did not realize in the Google Webmaster Tool's help explanation is expressly prohibits uses the mass software to send the rubbish link the way to make the keyword rank front. Once it is detected by Google, the likely result is that the site is removed from Google's index. After the company's Google update, their key word shelves and storage equipment have been ranked hundreds of.
through the normal channels to improve search rankings, the beginning of the site optimization will have to the site "surgery." For professionals, it's easier to just build another corporate web site. But business owners are careful, they mistakenly think SEO optimization at the same time can be revised Web site, this view site optimization is equivalent to the idea of website revision is the first misunderstanding of the Enterprise SEO.
