Read color, let color help designers speak!

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In the book "a daily understanding of color psychology," a detailed description of the color of the impact on human life, can be said to be everywhere, there is no time. As the chief of the human beings, is the combination of sensibility and rationality of the contradictory unity, we often rely on the feeling to experience life, with reason to overcome difficulties. Hard to imagine the lack of color of life, what will be monotonous and boring? As a website designer, the color is born with a unique feeling, accustomed to listen to the voice of color, quietly read and tell the theme of the site style.

Form the origin of color

Color, by hue, lightness and saturation of three major elements. Among them, hue, is in accordance with the color "red Yellow orange Road blue purple" in turn over the gradient, the two ends are warm and cool, the middle of the general become intermediate or medium color. As for lightness is the intensity of color, and the purity of color, that is, the degree of brightness is often said saturation.

Parse the sound of color

Scientific research shows that color can influence the user's mood, and then affect the user's judgment. Designers, the use of color to correctly convey the content of the product, so that users have the resonance of the heart, the product has a pro-lai feeling. Take a look at the most common web site colors and what emotional factors they can bring:

1. Female consumer goods: romantic warm pink, soothing mysterious purple.

2. Luxury marketing: Fashionable and serious black, youthful and open-minded yellow.

3. Health Products Industry: Green, full of life vitality, natural pollution-free symbol.

4. Promotional Discounts: Fiery red with a sense of urgency, aggressive orange.

5. Governments and banks: the blue that has the inside story, gives the person the safe Trust.

The philosophy of matching colors

Color collocation, not uncommon, such as daily wear and clothing, those colors alternating together, will look more comfortable. These are all based on personal preferences and intuition, now from the color combination principle, to understand why this pairing:

1. Monochrome and Primary Colors:

Monochrome, is the same hue of different lightness of the color cleverly put together, showing a certain level of light and shade. and monochrome to form a sharp contrast, is a primary color collocation, its color over, quite lively, mainly in children's products.

2. Approximate color and complementary color

Use the approximate color collocation, looks more harmonious, the contrast is also low, easy to give the person pleasing feeling, for instance orange and yellow. Approximate opposite, is complementary, complementary color, color ring in the relative two hue, color contrast unusually strong, very gorgeous eye-catching.

The magic of color cannot help but be feared. In the design website banner, website logo or product brand image, if can understand the color connotation beforehand, will be advantageous to the website style grasp!www.smallview.cn