Reading: Casually turn over de Shi Yuzhu's marketing experience

For this "Shi Yuzhu" Readme: My marketing experience, my friends of the evaluation is surprisingly consistent, excerpts from a few for everyone to appreciate.

A: Is this book a recording shorthand? incoherently, a little grammar is not, count rape people's eyes ah;

B: Hello, eight-winded section of the blind;

C: What bad books, minus points!

Hum, the above comment is quite stern, but this does not seem to affect the book's audience and sales, well, in the airport bookstore, the book than finished successful books or more nutritious.

In Talk about Shi Yuzhu's this book before, want to talk about this book authoring side, excellent meter net and the founder of Wang Net.

Wang's resume is naturally very bright, but the public should be known from CCTV's "http://www.aliyun.com/zixun/aggregation/6573.html" > Win in China and "Everyone" of these two columns, And from then on and such as Liu, Ma Yun, Shi Yuzhu and fan and so on business and cultural Montana together.

In 2010, Ms. Wang left CCTV to set up a network of excellent rice, looking back over the three years of the development of the network of excellent rice, it is difficult to use the "success" or "excellent" and other words to describe-leaving the CCTV Wang and excellent meter network, a little online airport bookstore, success, marketing and case is the key words of the network, but, The focus on success is a small crowd.

Good。 Prior to the accumulation of network and resources, to become the most important points of the current focus, but also tried to root, but, or from the network want to become a very far away.

In the resources of the network, Shi Yuzhu is relatively often appear in the name, in addition to some video and lectures activities, there are many time auction and the book at hand.

Use a little space to write excellent meter net, actually want to say Shi Yuzhu of this book, in fact, this is the current situation of society: money is the only measure of success, this book should be Big sell, because Shi Yuzhu's name is loud enough.

The confusion and the subject of the chapter are not clear to the book, but there is much to be learned in this noise:

1, the Shi Yuzhu this generation and the previous generation of entrepreneurs of Mao thought reverence, quite worth exploring, in the book more than one mention, as well as in the text reveals the profound impact;

2, the changes in the media environment, Shi Yuzhu this name and the media is inseparable from the initial success is the use of advertising, to become the target of the media, and now the mixed, Shi Yuzhu of the media awareness, as well as the media advertising environment of the more than 10 years of change is quite worthy of attention;

3, the book, for health care products and online game content, or is worth a look, although not too into the system, but originating from marketing thinking product model can still be browsed.

But the shackles of Shi Yuzhu is also very obvious, as the local marketing master level personage, Shi Yuzhu and his team in more than one industry has been successful, but this success was a bit too practical, so Shi Yuzhu can be on the marketing book, the game of the big background of the horse is a lot of it does not look-indeed, Shi Yuzhu enough success, but, Throw away health care products, whether it is the original software or the current game, Shi Yuzhu has not become a real impact on the industry of large enterprises and large entrepreneurs:

1, the network game for example, Shi Yuzhu think the game background setting is not important, he more attention to details and consumer psychology-this can guarantee the journey game of money, but, good game not only can let users pay, whether it is Warcraft or legendary or fantasy West tour of God Horse, The overall game background is to determine the game pattern of the basic elements, so the giant is very good, but go or imitation of the path;

2, the "Marketing" awareness or stay in the initial stage of market economy, this is not what, after all, Shi Yuzhu hit advertising and do PR is verified success ~ But when the Chinese market gradually upgrade and improve the quality of consumers, Harting advertising and marketing methods will not become the mainstream of the market , the value of the brand and the public good is not only dispensable, this, can walk to see.

The readability of this book is much higher than the quality of the book itself, although it is all about the same content and data compilation; But the celebrity book, there won't be a few celebrities who actually write a book for 35 months.

The readability comes from Shi Yuzhu this person's success and his money process, is such.

is writing a long length of the blog on the Marketing People's manuscript, if and Shi Yuzhu ratio, Weibo popular marketing people in the text and the ability to cheat a lot, but Shi Yuzhu does not see folks, micro-blog marketing experts also need to continue efforts ah.

As for you to look at this book, look at your choice.

Finally, come on, big guy. One thing, onlookers Kan Technology (KANKEJI) recently also want to try to launch a new media marketing training courses, to see the lake to bring a little bit not the same stuff ... Well, at least, we've been fighting all the time. In the PR frontline, experience and cases are enough, what do students think of this plan?

PS, in fact, the focus on marketing tools and marketing People's changes, or a little meaning.