Reading Revolution: from paper to screen

It times reporter Linfei 30% people love digital reading the results of the eighth National Reading survey conducted by the Chinese Press and Publication Research Institute, it can be seen clearly that the contact rate of digital reading mode is the most increasing in comparison with traditional reading methods such as books, newspapers and periodicals. Data show that 2010 China's 18-year-old ~70 years of age of the national digital reading mode of contact rate of 32.8%, 23% of the national mobile phone reading, 3.9% of the national reading on the E-reader, 18.1% of the National Network online reading, are more than 2009.　　And the use of pda/mp4/electronic dictionaries and CD-ROM and other reading methods have been reduced, in all kinds of digital reading, the electronic reader's contact rate has increased by 200%, the largest increase.　　In addition to E-books, more than 60% of Internet users will be engaged in reading-related activities, in addition to reading news, there are 15.4% of Internet users online search book information, 10.4% of netizens read e-books, 7.8% of netizens online reading electronic magazine, 6% of netizens read electronic newspaper.　　E-reader sales of millions of digital publishing has been the trend, attracted by the bright future, whether it is the hardware manufacturers, content manufacturers, or telecom operators have poured in. Han Wang is a company involved in electronic book distribution, E-book reader manufacturer, Wang Shangpeng, chairman of the Assistant Director of technology, by the end of 2010, the total volume of E-book reader sales exceeded million.　　The staff said that up to now, the Han Wang Bookstore has 150,000 books, of which one-fifth for free books, that is, the proportion of fees and free books is about 4:1, with the Han Wang Bookstore, more than 300 cooperation publishing house. Shangpeng said, "The National Reading survey results show that digital reading is becoming a new trend of national reading methods, coupled with the continuous improvement and maturity of E-book reader technology, Han Wang believes that this ratio will be very substantial." "The Shanda network is another it enterprise dabbling in e-book and reader industries.　　Its shell electronics is responsible for the manufacture and sale of E-book readers, and Shanda literature provides it with content. In addition to it and Internet enterprises, telecom operators are also deeply involved in the digital reading market. At present, the three major operators of China Mobile, Chinese Telecom and Unicom have set up mobile reading business bases to be responsible for the operation and promotion of their wireless reading business. Sun Pelin, an international analyst at Analysys, believes that the purpose of telecom operators ' open reading business is to increase content channels to cover users, to gain content resources upstream, and to gain more profit opportunities for operators ' data businesses.　　The gradual opening of the content platform of telecom operators shows that the channels of the future content platform will be expanded, including terminal or client expansion. The traditional media has not "spared" the digital publication, more and more newspapers, magazines content appears on the mobile reading terminal. At the end of last year, "First financial weekly" launched the "First financial weekly" HD edition, suitable for the ipadHouseholds。　　"First financial weekly," the electronic version of the editor Chun to reporters, the current "First financial weekly" HD version of the subscriber number has exceeded 10,000.　　Shanghai Digital Publishing output will reach 70 billion in addition to enterprises, the relevant government departments also through policy fostering, the establishment of digital publishing base to promote the development of digital publishing industry.　　From 2006 "National" Eleven-Five "period of cultural development outline" to 2009 "cultural industry revitalization planning", and then to 2010 "on speeding up the development of China's digital publishing industry," and "on the development of the E-book industry," the relevant policies are continuous.　　In October 2010, the Press and publication Administration issued a "opinion on the development of the E-book industry," more specific to the hope that through the promotion of the E-book industry to improve the development of digital publishing industry, and thus promote the digital transformation of the traditional publishing industry. Now the press and publication Administration has approved a national digital publishing base of more than 9-Shanghai Zhangjiang, Chongqing North New District, Hangzhou, Zhejiang and so on. This from another side reflects the national and local governments to the development of the digital publishing industry's urgent demand.　　As the future development direction of the news publishing industry, Digital Publishing has a broad prospect, and the "Twelve-Five" plan of the press and publishing industry has put digital publishing in an important position to promote. Shanghai Zhangjiang Digital Publishing Base is the first approved national digital publishing Base, the Shanghai Press and Publication Bureau Director Jiao disclosed that the Shanghai "Twelve-Five" period of digital publishing industry planning has been included in the Shanghai Municipal Development and Reform Commission cultural planning, which in the national provinces and cities is a first. At present, "National Composite Publishing Project", "the third generation of digital content delivery platform," "Xinhua e Shop," "Cihai World", "the Cloud in the bookstore" and other digital publishing projects are under the support of the Government to move forward. According to the plan, to "Twelve-Five" at the end of the Shanghai plan to form 3 to 5 annual output value of more than 2 billion yuan digital publishing leader, digital publishing industry output is expected to reach 70 billion yuan.